THE Touristik Group

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DER Touristik Group GmbH

logo
legal form GmbH
founding October 17, 1917
Seat Cologne , Germany
management Sören Hartmann ( CEO )
Number of employees 10,300
sales 6.5 billion euros
Branch Tourism
Website www.dertouristik.com
As of December 31, 2017

The DER Touristik Group ( DER Touristik for short ) is an international travel group with headquarters in Cologne and another headquarters in Frankfurt am Main . Around 130 tour operators , travel agency chains, booking portals, destination agencies , hotel companies and other companies with activities in 15 European countries belong to the group. Well-known brands include Dertour, ITS Reisen and Meiers Weltreisen. The DER Touristik Group records around 7.1 million guests annually.

The history of the DER Touristik Group goes back to the German Travel Agency (DER) founded in Berlin in 1917. Its origins lie in the sale of train tickets and ship passages . During the Nazi era, the Group's legal predecessor, the Central European Travel Agency , participated in the deportation of Jews and the transport of forced labor . After the Second World War , the business expanded to include bus and air travel. In 2000 REWE took over the company and merged it with its tourism businesses. In 2013, DER Touristik was established as an umbrella brand, replacing REWE Touristik in particular. Today the DER Touristik Group forms the second mainstay of the REWE Group as a travel division .

history

Beginnings of the company

Cover of a catalog for MER company trips (1930)

On October 17, 1917, the two shipping companies, Norddeutscher Lloyd and Hamburg-America Line, as well as the state railways of the German states (50.1% stake) founded the German travel agency in Berlin . The share capital amounted to one million Reichsmarks. As a result of the addition of other shareholders, the Ibusz (Hungarian Tourist Office) and the Hungarian State Railways , the company was called Central European Travel Agency (MER) from 1918. In 1920 the Austrian Transport Office joined. It obtained a monopoly on the sale of train tickets outside the train stations. In the 1920s, a large group of customers was reached with company trips as an additional business area. In order to benefit from the onset of transatlantic travel, the first subsidiary in the United States was set up in 1926 under the name Ameropa Travel . After New York City, branches opened in Cleveland , Los Angeles and Chicago . At the end of the 1920s, the company had around 1,000 branches, three quarters of which were abroad.

The company in the Nazi era

Ownership and Shares (1937)
Reichsbahn 44.1%
Hamburg-America Line 16.7%
North German Lloyd 16.7%
Ibusz 16.2%
Austrian Tourist Office (ÖVB) 5%
Hungarian State Railways 1.2%
Jadranska Plovidba 0.1%
Telegram from 1942 on the fee regulation for special trains for Jews from Belgium, France and Holland to Auschwitz with the request that the Central European Travel Agency arrange for the continuous handling.
lili rere
February 10, 1944: MER letter to the Paris Security Police with the settlement of the Bobigny- Auschwitz special Jewish train
Handwritten invoice for the French route of this deportation train and for a stamp

The MER was involved in National Socialist measures of propaganda, disenfranchisement, persecution, exploitation and extermination. As early as September 16, 1933, the management announced that all non-Aryan employees had "left" the company. MER organized trips for the Nazi organization Kraft durch Freude (KdF): In 1934, 80,000 vacationers were transported as passengers to Madeira via KdF programs ; in 1937 there were already 150,000 travelers. Frank Hensel became MER's new head of personnel in 1936 on the initiative of the Reich Ministry for Public Enlightenment and Propaganda . He was an old fighter of the NSDAP , wore the golden party badge and had been a member of the SS and SD since early 1938 . On April 1 , 1937, the company founded the MER-Pensionskasse VVag as the successor to its employee welfare fund .

The MER also took an active part in the expulsion of Jews from Europe. Company employees proposed to Adolf Eichmann that Jews should be transported to Lisbon on special trains through occupied France and Spain , so that they could take ships overseas from there. The MER management reported this sales campaign as "very profitable". The employees involved received special bonuses.

With the beginning of the violent Nazi expansion policy, the company got into the transport of forced laborers. As early as the spring of 1939, it was involved in the transport of 7,900 forced laborers from the so-called Protectorate of Bohemia and Moravia . After the beginning of the Second World War, the company increased these numbers. In 1940 the MER accounted for 645 special trains with a total of 320,000 Polish farm workers who had been shipped to the German Reich for work.

The company also participated in the Holocaust . On July 25, 1942 , the Secret State Police (Gestapo) had 14 wagons driven from Düsseldorf to Theresienstadt . In response to a request from the MER branch in Cologne, the Gestapo had reported the day before that 700 Jews and 16 security guards would go on the transport. The MER then charged 16.60 Reichsmarks per person. The addressee of the invoice was the department for "Jewish affairs" of the Düsseldorf Gestapo. This resorted to confiscated Jewish property because there was no budget for the deportation of Jews. According to a corresponding instruction from the Reichsbahn from 1942, the deportations of Jews from the Netherlands , Belgium and France to Auschwitz were to be handled by the Central European Travel Agency. The MER took over the ticket sales and invoicing. It received a commission of two to seven percent for its services in the deportations of Jews and in the transport of forced laborers .

In contrast to the trends in the civil economy, MER sales increased during the war years. The company's turnover in 1943 was 343 million Reichsmarks; In 1938, the peak pre-war year, this value was only 250 million Reichsmarks.

After the war, the MER had difficulties in explaining this development without mentioning the transports of Jews and forced labor. According to the audit report of November 1947 for the 1943 financial year, it was allegedly the "increased use of the higher car classes" and the destruction of the Reichsbahn ticket office that were responsible for this increase in sales. In addition, travelers have increasingly visited the MER offices in order to “properly comply with the travel regulations”.

Division of branch ownership

At the beginning of November 1946 the Allied Control Council ordered the renaming of the Central European Travel Agency to German Travel Agency. The company moved its headquarters from Berlin to Frankfurt am Main in 1945 . In 1949 it moved into premises on Mainzer Landstrasse . The branch ownership abroad was expropriated, and the businesses in East German territory were combined to form the GDR's state travel agency . As a further requirement, the German travel agency was not allowed to open or buy any new branches until 1954. The Allies withdrew the company's monopoly on the sale of Deutsche Reichsbahn tickets. The restructuring led to new ownership structures: As the majority shareholder, Deutsche Reichsbahn held 52%, Hapag-Lloyd 34% and the Official Bavarian Travel Agency 14% of the company shares.

Reconstruction after the war

First foreign branch of the German travel agency after the Second World War in Rome (1954)

In the post-war years, the German travel agency's business was characterized by the rebuilding of business operations. In 1948, the German Travel Agency, together with the Official Bavarian Travel Agency, Hapag-Lloyd and the travel entrepreneur Carl Degener, founded the so-called Working Group for Social Travel , from which the Touropa tourism company emerged in 1951 . Her goal was initially to offer recreational trips to Bavaria. In addition, the German travel agency opened up to bus tourism and acquired a stake in the bus travel company Deutsche Touring . In the mid-1950s, the German travel agency also opened its first foreign branch in Rome. The product range was expanded and for the first time trips to the Summer Olympics were included in the offer. In 1961, the German Travel Agency moved into a new ten-story company headquarters in Frankfurt am Main on Eschersheimer Landstrasse. In addition to the growing business with holiday travel, the German Travel Agency developed an additional field of activity from 1965: the company transported foreign guest workers to their home country with special flights and special trains during the summer holidays. TUI , which has existed since the end of 1968, acquired Airtours in 1970 , in which the German travel agency held relevant shares. At the same time, DER took an 11.7 percent stake in TUI.

Growth through air travel

Cover of a catalog for hobby trips of the German travel agency (1970)

The beginning of the jet age caused an increasing demand for air travel at the German travel agency . The Airline Deregulation Act of 1978, which also liberalized air traffic over the North Atlantic and ensured a rapidly increasing number of passengers, became important here. With New World Travel, the company created its own destination agency in the United States in 1979 . The independent travel agencies in Germany, which had come under economic pressure, were countered by founding Derpart , a franchise organization for travel agencies. Under their umbrella over 150 agencies with around 300 travel agencies joined together in a network.

In 1980, Deutsche Lufthansa took over 10% of the German travel agency. The airline wanted to benefit from the company's growth and at the same time curb the trade in cheap tickets. To meet the changed demand in the German market, the German travel agency created the tour operator brand Dertour in 1983. It was used from 1986 for all businesses in which the company acted as a tour operator. Dertour made a decisive contribution to further expansion. With growing sales and increasing company size, the German travel agency decided to build a new headquarters in Frankfurt's Mertonviertel , which they moved into in 1991.

Restructuring from 1990

After the fall of the Iron Curtain and German reunification , there was a rapid drop in the price of train tickets. At the same time, the age of cheap flights began . Many travel agents have been hit by commission cuts.

Due to the changed travel behavior, Hapag-Lloyd initially gave up its stake in the German travel agency in 1995. From then on, the company was exclusively owned by Deutsche Bahn (66.8%) and Deutsche Lufthansa (33.2%). In the further course of the 1990s, the official Bavarian travel agency was 100% taken over by the German travel agency. At the turn of the year 1997/1998, Deutsche Lufthansa finally got out of the German travel agency, so that the company was now fully owned by Deutsche Bahn. The tour operator Dertour and travel agency sales were then spun off into independent subsidiaries. The parent company of the German travel agency developed into a pure service holding company.

Takeover by REWE

At the end of 1999, Deutsche Bahn announced that it would sell the German travel agency on January 1, 2000 to the Cologne-based retail group REWE. The German travel agency achieved a record turnover of 5.13 billion German marks and had around 4,300 employees. With the takeover, REWE strengthened its travel division and advanced to become a leading company in the industry. Before the acquisition of the German travel agency, the group's tourism business already included the travel agency distributor Atlas Reisen (acquired in 1988) and the German tour operator ITS Reisen and the Austrian subsidiary ITS Billa Reisen (both acquired in 1995).

At the beginning of 2000 REWE's travel division grew to include ADAC Reisen , a subsidiary of the ADAC automobile club . The German travel agency acquired a majority stake in the tour operator brand. In 2001 REWE bought and restructured LTU Touristik. The acquisition included the tour operator brands Jahn Reisen , Meiers Weltreisen and Tjaereborg . The LTU Touristik umbrella brand was initially continued and changed to REWE Touristik in 2006. In addition, REWE sold its minority stake (40%) in the airline LTU , which it had acquired in 2001 as part of the takeover of LTU Touristik.

Appreciation of the travel branch

With the acquisitions, the REWE Group, created in 2006, gradually expanded tourism into its second mainstay alongside traditional retail. Both the German travel agency and the company's subsidiaries and sister companies became more and more important within the group. The companies survived the crisis following the terrorist attacks on September 11, 2001 without any significant economic difficulties. In the following years, investments were made in, among other things, digitization, the luxury segment and the business travel division DER Business Travel. In 2006 REWE Touristik founded the Swiss operator ITS Coop Travel. In 2007, the direct tour operator clevertours.com was set up, which mainly produces trips for customers in REWE and PENNY stores.

DER Touristik as an umbrella brand

By 2009, the REWE Group's travel division rose to number 2 in the German market. In 2013, DER Touristik was established as an umbrella brand. It bundled the tourism companies at the locations in Frankfurt am Main and Cologne. The temporarily used and less well-known REWE Touristik was therefore no longer used as the name of the travel division of the REWE Group. In the course of the restructuring, a uniform brand image was created for the group of companies and the appearance of the branches of the company's own travel agency sales was modernized. Among other things, the classic catalog wall disappeared. The offices of Atlas Reisen were renamed DER travel agency, so that the company's stationary sales in Germany were set up uniformly.

European tourism group

In 2012, DER Touristik took a majority stake in the Exim Group, which is active with tour operators in Poland, Slovakia, the Czech Republic and Hungary. The DER Touristik Foundation was launched in 2014. Its purpose is to promote the education of children and young people around the world, the preservation of ecological habitats and biodiversity, and sustainable development aid. In 2014 the Dutch online travel portal Prijsvrij was taken over. In 2015, the company bought the European tour operators, specialists and stores from the Kuoni Group . This resulted in a significant improvement in the presence in Switzerland and in the market entry in the Benelux countries, Finland , Great Britain and Scandinavia . The Kuoni national companies continued their work largely independently and now operate under the DER Touristik brand.

From 2017, the DER Touristik Group set up its own subgroup structure within the REWE Group in order to improve cooperation and simplify structures that have evolved over time. The newly created holding company has since served as the parent company for all business units in the travel division of REWE Group. In 2018, DER Touristik Group acquired Travel Lab, better known as Kuoni France. This enabled the company to enter the French market. In December 2019 the DER Touristik Group took over the hotel brand "Sentido" from the insolvent Thomas Cook Touristik GmbH. In May 2020 DER Touristik took over the Czech tourism company Cestovní kancelář FISCHER as from the conglomerate KKCG .

present

structure

As a holding company of the group acts the DER Touristik Group GmbH, a limited liability company under German law. It was registered in the commercial register in December 2016 took 2017 their business operations and is a wholly owned subsidiary of REWE Group. The share capital of the DER Touristik Group is 75,000 euros. According to the articles of association , the purpose of the company is to “hold and manage investments and other activities in the field of tourism in Germany and abroad”.

The DER Touristik Group has been headed by Sören Hartmann as Chief Executive Officer since 2014 . He chairs the International Board, whose other members include Boris Schnabel (Finance), Stephanie Wulf (Human Resources), Michael Kimmer (Destination Agencies and Hotels), Dirk Tietz (Digital), René Herzog (Central Europe), Leif Vase Larsen (Northern Europe) and Ferid Nasr (Eastern Europe) count. Hartmann has also been a member of the REWE Group Executive Board since 2017. Below the International Board there is a Management Board Central Europe, which was created in 2016 to replace the previous Executive Board and the Board of Directors. René Herzog acts as Chief Executive Officer Central Europe.

The company is divided into four departments so that the business areas of the DER Touristik Group can work together . Central Europe forms the largest unit with the tourist businesses in Germany, Austria and Switzerland. Activities in the Benelux countries, Finland, France, Great Britain and Scandinavia are assigned to Northern Europe . The business in Eastern Europe includes the activities of Exim Holding in the Czech Republic, Poland, Slovakia and Hungary. Destination management companies (DMC for short) and hotel activities form another area.

Locations

The DER Touristik Group is active with around 130 companies in 15 European source markets. The company's headquarters are in Cologne, with two head offices in Cologne and Frankfurt am Main for business activities on the German market. The two German locations reflect the historical development as the travel division of the Cologne-based REWE Group on the one hand and as a DB subsidiary with its traditional headquarters in Frankfurt am Main on the other.

The DER Touristik Group operates around 2,400 travel agencies across Europe, including around 2,100 DER travel agencies in Germany. According to the company, this makes it the market leader in stationary travel sales in Germany. In terms of turnover, the DER Touristik Group is one of the largest tour operators in German-speaking countries.

Brands

The core product of the DER Touristik Group is the tour operator . Depending on the brand and market, trips are produced for customers with different motifs, including beach, city and business trips . In addition to the classic tour operator business, which is aimed at a large target group , the DER Touristik Group has brought together numerous specialist providers under its roof, for example for diving holidays. Trips from tour operators and specialists are sold through our own and third-party travel agencies or online.

Tour operator
  • ADAC travel
  • Apollo
  • clevertours.com
  • The tour
  • Exim Tours
  • Helvetic Tours
  • ITS
  • ITS Billa Travel
  • ITS Coop Travel
  • Jahn Reisen
  • Kartago Tours
  • Kuoni
  • Meier's world travels
  • Transair
  • Travelix


Special provider
  • ACS trips
  • Asia 365
  • camperboerse.de
  • Carrier
  • Celtic tours
  • Cotravel
  • CV Villas
  • Donatello
  • Dorado Latin Tours
  • Discover the world
  • Frantour
  • Golf Plaisir
  • Helvetic Tours
  • Jules Verne
  • Kirker
  • Koning Aap
  • Kontiki travel
  • Kuoni Cruises
  • Les Ateliers du Voyage
  • Lime Travel
  • Manta travel
  • Pink Cloud
  • Private safaris
  • Rail tour
  • Rewi travel
  • Scanditours
  • Shoestring
  • Transair
  • Vacance Fabuleuse
  • X Travel
  • YourWay2Go


Business travel provider
  • THE Business Travel
  • THE Corporate Solutions
  • Derpart Travel Service


Distribution network
  • THE travel agency
  • THE tourism partner service
  • DER.com
  • The part
  • Prijsvrij Vacanties


Hotel chains
  • Club Calimera
  • Cooee
  • lti hotels
  • Playitas
  • PrimaSol

In addition to the brands mentioned, the Apollo Travel Group has operated the Novair airline since 1997 , which also belongs to the DER Touristik Group.

criticism

The company has never commented on its involvement in the Holocaust or the forced labor transports. Participation in the annihilation of European Jewry had been known since 1961. Raul Hilberg drew attention to the role of the Central European Travel Agency in his fundamental study of the genocide of the Jews. In 2013 the historian Bernd Sambale published a long newspaper article on the company's activities in the Third Reich. In 2019, the news magazine Der Spiegel also took up the topic and revealed that an in-house study by DER Touristik Group, carried out by the Cologne history office Reder, Roeseling & Prüfer , is being kept under lock and key.

Andreas Nachama , managing director of the Topography of Terror Foundation , publicist and rabbi , wrote in the Jüdischen Allgemeine : "It is an embarrassing relapse into the years of suppression, glossing over and hushing up to keep such a study under lock and key." To this day, the company has consistently ignored inquiries about this and its Nazi history.

attachment

literature

  • German travel agency (ed.): 70 years of German travel agency . Frankfurt am Main 1987, DNB  891479589 .
  • German travel agency (ed.): 85 years of German travel agency. A journey through time. Frankfurt am Main 2002.

Web links

Commons : DER Touristik Group  - Collection of images, videos and audio files

Individual evidence

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  3. a b brands. DER Touristik Group, accessed on July 10, 2018 .
  4. Hans-Jürgen Klesse: REWE organizers want to grow with a common umbrella brand. April 12, 2013, accessed August 10, 2018 .
  5. REWE division for tourism plans acquisition . In: Kölner Stadt-Anzeiger . February 10, 2018.
  6. a b c 100 years of DER Touristik: Send us your best photo souvenir . In: Berliner Kurier . May 21, 2017, p. 26 .
  7. a b c d e f g h i j Anne Seyboth (editor): Dept. 190, Deutsches Reisebüro GmbH. In: Hessisches Wirtschaftsarchiv. Retrieved January 1, 2018 .
  8. a b Retail group REWE buys the railway's tourism subsidiary . In: Handelsblatt . November 10, 1999, p. 1 .
  9. a b REWE wants to strengthen the tourism division with the umbrella brand . Uniform market presence with a new logo. In: Börsen-Zeitung . April 13, 2013, p. 12 .
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  13. a b c d e f g h history. DER Touristik Group, accessed on January 1, 2018 .
  14. Google Books query on MER's monopoly on ticket sales outside train stations , accessed on December 22, 2019.
  15. More than the sale of train tickets , in: Frankfurter Allgemeine Zeitung , October 16, 1992.
  16. a b German travel agency (ed.): 70 years of German travel agency . Frankfurt am Main 1987, DNB  891479589 , p. 23 .
  17. ^ Shares taken over by the Reichsbahn in 1938. See German travel agency (ed.): 70 years of German travel agency . Frankfurt am Main 1987, DNB  891479589 , p. 23 .
  18. It is a Yugoslav shipping company. See Baedeker's : Dalmatia & the Adriatic 1929 , Leipzig, Karl Baedeker, p. Xvi (English translation from 2018).
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  20. For him see Rolf Aurich: Cineast, Collector, National Socialist. In: Filmdienst . Retrieved December 22, 2019 (article preview).
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  22. ^ Gabriele Anderl; Dirk Rupnow: The Central Office for Jewish Emigration as a looting institution . (National Socialist institutions of asset deprivation. Part 1), Oldenbourg, Vienna [u. a.] 2004, p. 213.
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  24. ^ Raul Hilberg: The bureaucracy of annihilation , in: François Furet (Ed.): Unanswered questions. Nazi Germany and the genocide of the Jews . Schocken Books, New York 1989, pp. 119-133, here p. 130. ISBN 0-8052-0908-5 . You also: "There was no budget for the extermination." Statement by Raul Hilberg in the documentary Shoah . See Claude Lanzmann: Shoah. With a foreword by Simone de Beauvoir: The memory of horror . Translated from the French by Nina Börnsen and Anna Kamp. dtv, Munich 1988, p. 192.
  25. ^ Raul Hilberg: The annihilation of the European Jews. 9th edition. Volume 2, Berlin 1999, p. 682.
  26. ^ Statement by Raul Hilberg in the documentation Shoah . See Claude Lanzmann : Shoah. With a foreword by Simone de Beauvoir : The memory of horror . Translated from the French by Nina Börnsen and Anna Kamp. dtv, Munich 1988, p. 190 f.
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  33. ^ German travel agency (ed.): 70 years of German travel agency . Frankfurt am Main 1987, DNB  891479589 , p. 43 .
  34. ^ German travel agency (ed.): 85 years of German travel agency. A journey through time. Frankfurt am Main 2002, p. 18 and 45 .
  35. On liberalization see Karsten Leibold: Optimization of flight plans: Application of quantitative methods in air traffic. With a foreword by Dietrich Ohse . German. Universitäts-Verlag, Wiesbaden 2001, ISBN 3-8244-7472-7 ( limited preview in the Google book search).
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  41. ^ Deutsche Bahn and Lufthansa are sole owners . Hapag Lloyd sells DER shares. In: Nürnberger Nachrichten . February 23, 1995.
  42. Lufthansa gives DER share to Deutsche Bahn . Instead, takeover of Start-Holding - major aircraft order. In: Börsen-Zeitung . December 5, 1997, p. 6 .
  43. REWE wins the contract for the travel subsidiary of Deutsche Bahn . In: Börsen-Zeitung . November 10, 1999, p. 10 .
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