German Academy for Public Relations

from Wikipedia, the free encyclopedia

The German Academy for Public Relations GmbH (DAPR), based in Düsseldorf, provides training and further education that provides practical and theoretically sound know-how in PR and communication management . Since 2016, the dapr has also been active again as an examination institution for the communications industry. The academy has been certifying communication traineeships and trainees in companies, organizations or agencies since 2017.

Since April 2014 dapr has been cooperating with the Center for Journalism and Communication Management at Danube University Krems (DUK) . As a result, the range of seminars could be expanded to include part-time master and MBA courses. Since 2016 there has been a marketing cooperation with the Austrian Institute of Management at the University of Applied Sciences Burgenland , where the online master’s course is based.

structure

Dapr was founded in 1991 by Deutsche Public Relations Gesellschaft eV, the professional association of public relations specialists in Germany, and Gesellschaft Public Relations Agencies eV, the corporate association of leading PR agencies. It is a limited liability company . Nils Hille has been managing director since January 1, 2016, and in January 2019 he joined the management team alongside Philip Müller and Thomas Lüdeke.

Seminar and study offers

Basic training

In four three-day seminars, the participants learn the basic skills they need for everyday PR : The basics of strategic and digital communication are supplemented by the writing workshop and the conception workshop. The DAPR basic training prepares for the examination to become a communication advisor or communication advisor (dapr).

Internal communication and change

The intensive training takes place as a ten-day block seminar and optionally concludes with the examination for a consultant / speaker for internal communication and change (dapr).

marketing

The five-day intensive course on basics, instruments and strategies in marketing optionally concludes with the examination to become a Marketing Manager (dapr).

Social media manager

The further training to become a social media manager consists of two two-day modules in which the participants learn concepts and strategies for successful communication in social networks. You can optionally complete the exam to become a Social Media Manager (dapr).

Digital strategist

The advanced training to become a digital strategist with an optional exam consists of three three-day modules that can also be booked individually. The participants are enabled to accompany digitization processes in companies communicatively and to become mediators and drivers of digital transformation .

HR Communication Manager

The HR Communication Manager training course is about strategies and concepts for successful employer communication, which participants can optionally complete with an exam. The contents of the three three-day modules deal, among other things, with the topics of employer branding , personnel marketing , internal communication and interviewing. The modules can also be booked individually.

Part-time master’s degree with presence modules

As a cooperation partner of Danube University Krems, dapr conducts the master’s degree with the specializations "Strategic Communication and PR" and "Digital Communication" . It concludes with the academic title " Master of Science (MSc)". Most of the presence modules take place in Düsseldorf. The course "Communication and Leadership" leads to the Master of Business Administration (MBA).

Online master's degree in "Cross-media Marketing Communication"

As a cooperation partner of the Austrian Institute of Management at the University of Applied Sciences Burgenland , dapr offers the distance learning course for a master’s degree in cross-media marketing communication , at which the students are registered and which awards the academic title " Master of Arts (MA)". The participants learn flexibly according to their schedule, but are in close contact with the course management and the lecturers.

In addition, dapr offers intensive trainings and in-house seminars on topics such as organizational or management communication, storytelling, change communication or media and camera training.

Dapr as an examination institution

Around 4,300 participants have completed dapr exams since testing began in 1992. In 2007, dapr temporarily handed over auditing activities to the auditing and certification company of the German communications industry (PZOK), of which it was a founding partner; the academy has been testing itself again since 2016.

The DAPR seminars prepare for the following examinations: For the examination to become a communication consultant (dapr), to become a consultant / speaker for internal communication and change (dapr), to the Marketing Manager (dapr), to the Social Media Manager (dapr), to the Digital Strategist (dapr) and to the HR Communication Manager (dapr).

Dapr as a certification body

With Volkswagen AG as the first partner, dapr presented a certification program in July 2017: The communication training courses in companies, organizations and agencies are allowed to bear the "dapr-certified" seal if their volunteers or traineeships have successfully passed a review by the academy. For this purpose, dapr has defined standards that range from duration and payment to process and organization to content-related orientation and further training. These have also been incorporated into a guide and an associated checklist that the Academy makes available for free download.

The following employers have had their communications traineeships / traineeships certified so far: ABB , Aktion Mensch , Bertelsmann Stiftung , Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), Fink & Fuchs AG, giw Gesellschaft für Informations aus der und für die Wirtschaft mbH, Kerl & Cie, Kresse & Discher, Microsoft , MontuaPartner Communications, Roche, Voith , Volkswagen AG and their "Components" division.

Locations

At the main location in Düsseldorf, dapr conducts most of its seminars in its own premises, while master modules take place on the Vodafone campus. In Frankfurt / Main and Munich, the events take place in conference hotels. Participants at Danube University Krems visit some modules of the master’s courses with face-to-face modules .

Web links

Individual evidence

  1. ↑ Nils Hille as the new managing director of DAPR / reinforcement of the academy team. Press release from January 7th, 2016. Retrieved January 2, 2018 .
  2. ↑ Nils Hille is promoted to DAPR management. Press release from January 7th, 2019. Retrieved January 16, 2019 .
  3. ↑ Practical tests for the communications industry: The DAPR tests itself again. Press release from 04/04/2016. Retrieved January 2, 2018 .
  4. ↑ DAPR exams. Retrieved January 2, 2018 .
  5. ↑ DAPR certifies Volkswagen internship. Press release from July 4th, 2017. Retrieved January 2, 2018 .