Diamond flour

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Diamantmehl is the brand name of the first German household flour that was registered in 1895 by Georg Plange, owner of the Plange mill in Soest , Westphalia , at the Imperial Patent Office . Today the brand is owned by Aurora Mühle Hamburg GmbH .

history

The mill industrialist Georg Plange from Soest in Westphalia presented his flour at the 1873 World Exhibition in Vienna . For the particularly good quality, he received the great Imperial Royal Quality Medal. That is why he renamed the product, previously sold under the family name, Kaisermehl . Georg Plange was the first miller who packed his flour in units suitable for the home and sold it as household flour.

In 1890 Kaiser Wilhelm II dismissed Imperial Chancellor Otto von Bismarck . Georg Plange was so annoyed by this that he changed the name Kaisermehl to diamond flour . On July 12, 1895, he registered the diamond flour brand in the trademark register at the Imperial Patent Office in Berlin. From 1897 Plange produced diamond flour with its mill on Reiherstieg in Hamburg-Wilhelmsburg , from where the flour could be shipped overseas.

From 1906 Plange operated large mills in Soest, Hamburg and Düsseldorf with modern ceramic mills and was the largest milling company in Europe. He was the first to sell his flour in household-friendly units packaged as branded flour with a quality seal.

In 1962 the Hamburger Plange Mühle was sold together with the trademark rights for Northern and Eastern Germany to the Hamburg BM Bäckermühlen AG, which continued to operate the mill as Diamant Mühle Hamburg GmbH. In 1999, Diamant Mühle was taken over by VK Mühlen AG , which was renamed Aurora Mühlen GmbH. The headquarters of Georg Plange wheat mills were now in Düsseldorf, where the mill had reached the pre-war level with 240,000 t / A. In 1988 Wilh. Werhahn KG took over all shares in the Düsseldorf company and took over the company names and the rights to the brand names for southern and western Germany.

In 1995 the Neuss mill “Wilh. Werhahn branch Hansamühle ”with the Georg Plange Düsseldorf plant to form Georg Plange Mühlen GmbH. The company headquarters was relocated to the Hansamühle in Neuss and grinding operations in Düsseldorf were discontinued. In 2007 the company was renamed Georg Plange KG as an indirect subsidiary of Wilh. Werhahn KG, Neuss. The mills of the Werhahn Group were combined in the Premium Mill Group (PMG).

On May 27, 2014 Wilh. Werhahn KG transferred its Premium Mühlen Group to Bindewald und Gutting Verwaltungs-GmbH. In 2015, after approval by the Cartel Office, the Premium Mühlen Group sold the remaining trademark rights for West and South Germany to Diamantmehl as well as the Goldpuder brand from Pfalzmühle Mannheim to GoodMills Deutschland GmbH of the Kampffmeier Group, which also includes the former Wilhelmsburger Mühle.

presentation

The brand name Diamantmehl was initially applied diagonally in red ornate lettering to the 2.5 kg cloth bag that was customary at the time. An imperial eagle was printed in the background . After the Second World War , the appearance was adapted several times to the more modern times, only the red, slanted lettering remains.

literature

  • Dirk Ziems: From diamond flour to the i-Mac. The evolution of the branded product as the key to dynamic brand management . In: Planning & Analysis . Issue 2/2000, April 19, 2000, pp. 57 ff . ( planung-analyse.de [accessed on July 1, 2016]).

Web links

Individual evidence

  1. ↑ a b c When Kaiser Wilhelm lost his name. (PDF) Plange Mühle in Soest: From the windmill to the largest company on the continent. (No longer available online.) Www.suedwestfalen-manager.de, archived from the original on June 20, 2016 ; Retrieved June 19, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / suedwestfalen-manager.de
  2. ↑ History of the Plange company ( Memento of the original from June 22, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.plange.de
  3. ↑ DPMAregister: Diamantmehl, register number 8254
  4. ↑ a b History of diamond flour
  5. ^ History of the Elbinsel Wilhelmsburg : Georg Plange, Hamburg - Weizenmühle Wilhelmsburg, Future Elbinsel Wilhelmsburg eV, 2003, p. 367, accessed on June 28, 2016
  6. ↑ Every miller gets his flour (welt.de March 6, 2002, accessed June 28, 2016)
  7. ↑ History of the Kampffmeyer mills ( Memento from April 12, 2013 in the web archive archive.today )
    Gisela Reine: Every miller gets his flour. Die Welt, March 6, 2002, accessed June 28, 2016 .
  8. ↑ Westdeutsche Zeitung
  9. ↑ Decision in the administrative procedure to examine a merger project. (PDF) Bundeskartellamt , June 18, 2015, p. 5 , accessed on June 28, 2016 .
  10. ↑ New Westphalian