Don't mess with Texas
The phrase "Do not Mess With Texas" (Engl. "Do not hang yourself with Texas" ) is a protected as a trademark slogan of the Texas Department of Transportation , the Department of Transportation of the State of Texas .
backgrounds
The slogan has been used since the beginning of an advertising campaign aimed at reducing litter on the state's streets in 1986 and found its way into US parlance and popular culture.
"Don't Mess with Texas" was widely used on TV, radio and street signs. The slogan is a play on words with the ambiguity of the word to mess , which means “littering” but also “messing with”, and was originally intended to target 18- to 24-year-old men who are the main cause of pollution of the Highways were viewed. The over 70% decrease in pollution between 1986 and 1990 is attributed to the slogan. The term found its way into popular culture and is often quoted by Texans to express their pride and attachment to their state . The slogan is also marketed on various souvenir items and is the official motto of the nuclear submarine USS Texas .
"Don't Mess with Texas" is considered one of the best and most successful advertising slogans in the United States and was inducted into the American Advertising Federation Hall of Fame .
History of origin
The slogan was developed by the Austin, Texas- based advertising agency GSD & M Idea City , and the first television commercial aired with musician Stevie Ray Vaughan took place on January 1, 1986 during the Cotton Bowl Classics college football tournament . Since then, many prominent Texans have made themselves available for the recording of television or radio clips, including: a. Chuck Norris , Owen Wilson , George Foreman , Lance Armstrong or Jennifer Love Hewitt .
Web links
- Don't Mess with Texas , official website, engl.
- "Don't Mess With Texas": Famous Slogan Turns 20 , Information and Background, AustinIst, engl.
- Don't Mess with Texas , information and background on the slogan
Individual evidence
- ↑ Why there's no messing with Texas ( Memento of the original from May 12, 2012 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , CNN , accessed April 30, 2012
- ↑ Publication in the journal Psychology of Selling ( Memento of the original from July 7, 2011 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Don't mess with Texas' named top ad slogan ( Memento from October 10, 2006 in the Internet Archive )
- ↑ "Don't Mess With Texas": Famous Slogan Turns 20 ( Memento of the original from January 16, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
