Education Marketing
The out of the English or American coming term Education Marketing (dt. Mutatis mutandis " marketing via education , education , education ") describes an increasing tendency for companies or even political interest groups the manufacture and production of teaching materials and textbooks sponsor or produce the same self in which the respective world view, corporate or other goals are presented in a one-sided, possibly too positive light ( euphemism ), but in any case not neutral or independent. Education marketing is therefore part of school marketing .
The aim is to influence future users and consumers as early as possible (and inconspicuously) in the interests of the sponsor, or by z. B. to bind clever placement of logos ( trademarks ).
Examples
In spring 2013, the software group SAP announced a cooperation with the Interaction Design Foundation (IDF), which "offers textbooks and online training materials free of charge" and 300 large universities around the world are already using in their teaching.
Web links (selection)
- edumkg.com: New Strategies To Create Costumers. (December 15, 2013)
- mchdata.com: Education Marketing Strategies & Tips (December 15, 2013)
- www.stamats.com: Higher Education Marketing (December 15, 2013)
- emgonline.com: Educational Marketing Group (December 15, 2013)
- marketingworks.com: The education marketplace connection (December 15, 2013)
- Education Marketing Services Market Emerging Players May Yields New Opportunities | Agile Education, 3 Enrollment, Sprint (tribunal24.com of December 10, 2019, accessed December 25, 2019)
Source / individual references
- Interview on Deutschlandfunk , December 2013
- ↑ Education as a Marketing Strategy: 8 Brands Doing Online Classes and More (contentmarketinginstitute.com from December 5, 2017, accessed December 25, 2019)
- ↑ " SAP -News", March 18, 2013: de.news-sap.com: SAP sponsoring supports free textbooks for simpler software design ( memento of the original from December 15, 2013 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. (December 15, 2013)
