Erwin Lammenett

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Erwin Lammenett (born March 2, 1964 in Schleiden ) is a German economist and specialist book author.

Life

Lammenett studied marketing and information technology at the Aachen University of Applied Sciences , now the University of Coventry and the University of Toronto . In 2006 he received his doctorate from the Comenius University in Bratislava . From 1999 to 2001 he was chairman of the E-Business working group in the Federal Association of German Management Consultants. In 1997 he founded the Aachen / Hamburg internet agency team in medias, which he headed until September 2014 as managing director and online marketing consultant. Since October 2014 he has been active nationwide as a freelance consultant for e-business, as a lecturer, lecturer and author. In 2019, Onpulson chose two of his books as the best marketing books for marketing decision-makers. From March 2015 to February 2020 he was Chairman of the Supervisory Board of + Pluswerk AG. Lammenett is a passionate athlete. In 2001 he drastically reduced his weight and completed six Ironman competitions from 2002 to 2004 (3.8 km swim, 180 km bike, 42.2 run). He wrote a book about his experiences. His story was picked up in the specialist media many times. Lammenett is on the list of personalities in Aachen.

Teaching

From 2005 to 2007 he was a lecturer at the Aachen University of Applied Sciences . From 2011 to 20015 he was a member of the practice council of the Düsseldorf University of Applied Sciences, FB Media. Since April 2020 he has been a lecturer at the Vienna University of Economics and Business and a member of the academic advisor for course development. He is also a lecturer at the ARD / ZDF media academy.

Publications

  • The 29-hour day of the Ironman Manager. More time and energy - More […] 2nd, revised and expanded edition. Feldhaus Verlag, Hamburg 2005, ISBN 3-88264-396-X (first edition: 2003).
  • Vocabulary trainer AZ6-1 . team in medias, Aachen 2006 (Version 1.0 - EAN 4-260154-660017, with Annika Lammenett).
  • TYPO3 online marketing guide. Affiliate and email marketing, keyword advertising, search engine optimization with TYPO3 . 1st edition. Gabler, Wiesbaden 2007, ISBN 978-3-8349-0639-7 . p
  • Online Marketing Essentials . 1st edition. Verlagshaus Mainz, Aachen 2011, ISBN 3-86317-017-2 .
  • Online Marketing Quick Wins . 2nd Edition. Verlagshaus Mainz, Aachen 2011, ISBN 978-3-86130-704-4 (first edition: 2010).
  • Practical knowledge of online marketing. Affiliate and email marketing, search engine marketing, online advertising, social media, online PR . 7th, revised and updated edition. Gabler, Springer, Wiesbaden 2019, ISBN 978-3-658-25134-5 , doi : 10.1007 / 978-3-658-25134-5 (first edition: 2006).
  • Online Marketing Concept 2019 - The way to the optimal online marketing concept, […] 4, revised and updated edition. Self-published, Roetgen 2019, ISBN 978-1-79064-193-2 , pp. 289 (first edition: 2016).
  • Influencer Marketing: opportunities, potentials, risks, mechanisms, structured entry, software overview . 3. Edition. Self-published, Roetgen 2019, ISBN 978-1-09-250894-0 , p. 279 .

Web links

Single receipts

  1. ↑ iBusiness - Analytics and News.
  2. ↑ Onpulson - The business magazine for medium-sized companies. The best marketing books for marketing decision-makers, July 18, 2019. Accessed July 22, 2020.
  3. ↑ Handelsblatt - 24/7 on the pulse. "I need a new goal": Fitness: The Magic Triangle, May 28, 2004. Accessed July 22, 2020.
  4. ↑ tri2b - triathlon news. Book tip: The Ironman Manager, July 12, 2003. Accessed July 22, 2020
  5. ↑ Lufthansa Magazin. Lufthansa Exclusive 04/08: Business Manager. Retrieved July 22, 2020.
  6. ↑ Vienna Business Academy - Lecturers Accessed on July 22, 2020.
  7. ↑ ARD.ZDF media academy - Dr. Erwin Lammenett , accessed July 22, 2020.
personal data
SURNAME Lammenett, Erwin
BRIEF DESCRIPTION German textbook author
DATE OF BIRTH March 2, 1964
PLACE OF BIRTH Schleiden