Eye candy

This article deals with the term advertising; the television series of the same name is described under Eye Candy (television series) .

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Eye Candy (of English eye candy , literally "eye confection " transferred "confection for the eye", "eye candy" or " eye candy ") is a technical language concept of advertising and visual designer, the one effect laden entire graphical presentation of graphic products or individual design elements . In contrast to the eye- catcher, which attracts immediate attention and attracts glances, an eye candy is used to fix glances for longer (as an eye-catcher in the sense of “hold captive”) and to bind attention temporarily in order to “linger on it ".

Simple example of constructed eye candy. Features here: color gradient , glossy effect , 3D effect through the rounded glossy effect, highlighting through the outline effect , rounding of the letters , font style and shadows

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From a psychological point of view, these are visual effects that are extraordinary because, in contrast to the effects that are already used and may still be perceived as beautiful, they radiate more attractiveness .

Advertising that satisfies latent needs, wishes or interests of the observer, improves perception and prolongs the time spent there, increases the probability that the advertising information to be transported will be recorded and this in turn increases the advertising value .

Design of user interfaces

The term is more widespread especially among GUI specialists or IT specialists. Here it describes a user interface or control element design with particularly appealing or eye-catching graphics and / or effects. However, they are rarely used for operation, but are used so that the product "looks good". In some cases, an effective design is even a hindrance to efficient operation.

Movie

In the case of films, Eye Candy describes an elaborate production design such as rich, expensive equipment and costumes, elaborate special effects , the use of attractive actors and complex camera settings and movements, which should make the product more successful.

Image examples

As a contrast to the “static” calm image on the left, there is a “moving” GIF animation of a Wankel engine , which on the one hand acts as an eye catcher , on the other hand as an eye candy, because the gaze will linger longer to capture all the details.

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  In order to identify and record all details (bracelets, folds , skin folds, tattoos, peas, contrast ratio , image composition , surface texture ), the gaze has to linger longer at the image.

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  The richness of detail and the composition of the picture make this picture an eye candy.

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  The richness of detail, the composition of the images and the charisma of static calm let the gaze linger. This picture was 2009 winner of the voting at Wikipedia Commons Picture of the year .

See also

• Window dressing
• Whitewash

Web links

Wiktionary: Eye candy  - explanations of meanings, word origins, synonyms, translations

Wiktionary: eye candy  - explanations of meanings, word origins, synonyms, translations (English)

Individual evidence

1. ↑ Jochen Wied: Costs and Benefits of Value Added Printing, Hamburg 2010, ISBN 978-3-8366-3916-3
2. ↑ Oliver Diedrich: The Ubuntu Future: A Courageous Monkey. In: heise online . Heise Zeitschriften Verlag, April 13, 2007, accessed on August 27, 2010 ( alternative URL ).  
3. ↑ Kate Greene: The Web in 3D. In: Technology Review . Heise Zeitschriften Verlag, June 25, 2007, accessed on August 27, 2010 ( alternative URL ).  
4. ↑ Commons: Picture of the Year 2009