Fashion hero
| Television series | |
|---|---|
| Original title | Fashion hero |
| Country of production | Germany |
| year | 2013 |
| length | 120, after the shortening approx. 60 minutes |
| Broadcasting cycle |
weekly |
| Moderation | Steven Gätjen |
| German-language first broadcast |
October 9, 2013 on ProSieben |
Fashion Hero is the name of a weekly television show that was broadcast by ProSieben between October 9 and November 27, 2013 . In the show, 21 designers got the chance to sell their collections.
Contributors
The show was hosted by Steven Gätjen . Claudia Schiffer , stylist Sascha Lilic and Uta Huesch acted as mentors .
The three labels s.Oliver , Karstadt and asos were each represented by a representative in the programs .
Shipment process
The candidates had made clothes which were then presented in the shows and offered to the three labels. The labels could place a bid for the presented items of clothing. If several labels had bid for an item of clothing, they could take turns increasing their bids until only one label was bidding. This eventually received the rights to the corresponding items of clothing and was able to market them.
Odds
The show started with 1.2 million viewers each in the first two episodes below the channel average. After the following episodes achieved significantly worse ratings and a market share of only 3.2%, the show was moved from prime time to a later broadcast slot and its length shortened.
criticism
The program was received negatively: The show was a cheap-looking fairground spectacle, boring and bland. The design process is not shown, nor is it clear which criteria the label representatives use to make their decisions. The moderator is clueless when it comes to fashion issues, the mentors' tasks are manageable and the designers hardly have any room to portray themselves. Only the number of hits on the label websites has increased thanks to permanent advertising .
Sales figures
The participating fashion companies were satisfied with the sales figures despite the low audience figures. After the first broadcast, several products were even sold out within a short time. The reasons for this, however, were not clear: for outsiders it was not possible to assess whether the sell-out was due to a large number of sales or whether the quantities produced were simply so small that hardly any products were in stock. The labels did not publish the number of items sold. In any case, ProSieben made compensation payments to the labels because the number of viewers and thus the range of advertising for the labels was so small. In its balance sheet for the 2013/14 financial year, Karstadt called the effect of the show “not as expected”; they have "led to increased stocks".
Individual evidence
- ↑ a b c Susanne Lang: "Fashion Hero" with Claudia Schiffer starts at ProSieben. In: Spiegel Online . October 10, 2013, accessed May 2, 2020 .
- ↑ Manuel Weis: Hardly any changes: "Fashion Hero" weak. In: quotenmeter.de. October 17, 2013, accessed May 2, 2020 .
- ↑ After the quota disaster: "Fashion Hero" receives the receipt. In: digitalfernsehen.de. November 8, 2013, accessed May 2, 2020 .
- ↑ a b c Julia Hackober: Fashion Hero: 100 minutes full of puzzles and boredom. In: welt.de . October 12, 2013, accessed May 2, 2020 .
- ↑ W + V: S. Oliver, Karstadt and Asos sell well with "Fashion Hero" October 15, 2013
- ↑ a b Thomas Lückenrath: "Fashion Hero" - a success for everyone except ProSieben. In: dwdl.de. November 5, 2013, accessed May 2, 2020 .
- ↑ https://www.bundesanzeiger.de/ebanzwww/wexsservlet