ASOS.com
| ASOS plc
|
|
|---|---|
 |
|
| legal form | plc |
| ISIN | GB0030927254 |
| founding | 2000 |
| Seat |
London United Kingdom
|
| management | Brian McBride |
| Number of employees | approx.4,000 (500 in Camden Town , 500 in Hemel Hempstead , 3,000 in Barnsley ) |
| sales | 1.04 billion pounds (2014) |
| Branch | Universal mail order company |
| Website | www.asos.com |
ASOS plc [ eɪsɒs ] is the largest British online mail order in the field of fashion and beauty . ASOS sells fashion items from over 850 brands as well as its own range of fashion items. Fiscal 2010 sales as of March 31, 2011 were approximately £ 334 million.
ASOS is headquartered in Camden Town , an area north of London . ASOS.com is a global retailer offering over 50,000 products. ASOS has online stores for the UK, USA , France , Germany , Spain , Italy , Australia and Russia and ships to over 190 countries from its logistics center in Barnsley , Yorkshire . ASOS customer service is based in Hertfordshire .
ASOS has over 21.3 million unique visits per month and on December 31, 2014 it had 9.1 million active users from 160 countries. ASOS is active in the ultrafast fashion sector, offers around 4,000 new pieces per week, is aimed at buyers who buy via smartphone and radically shortens the time from the first appearance of a trend on the catwalk to the sale to the customer.
history
ASOS.com was founded in June 2000 by Nick Robertson and Quentin Griffiths. Although ASOS is an acronym for AsSeenOnScreen , the logo's letters have been lowercase since it was first introduced by Ben Lewin in 2008. However, ASOS is still capitalized as an acronym .
In 2001 ASOS plc was admitted to the Alternative Investment Market and the London Stock Exchange .
In 2005, a dangerous explosion (the Buncefield Depot tank farm fire) damaged the ASOS warehouse. The sale was therefore suspended for six weeks.
In the last quarter of 2011, ASOS completed three international warehouses in Germany, France and the United States in addition to the one in the United Kingdom.
In September 2011, ASOS was also launched in Spain, Australia and Italy.
The first international headquarters opened in Sydney, Australia in 2012, while this September 2013 they expanded to the United States (NY, Rochester).
In 2013 ASOS opened its first office outside the South West, in Birmingham . In the same year, ASOS had recalled belts because they were contaminated with the radioactive cobalt-60 . Sales have also started in China and Russia.
ASOS currently employs over 4,000 people, making it the UK's largest independent fashion and beauty retailer.
In the summer of 2014, orders could not be processed for three days due to a fire in the Barnsley department store.
In 2015, ASOS partnered with CoppaFeel , a London-based breast cancer awareness charity . For example, ASOS had sewn labels onto their own brand women's underwear with the campaign label "#BraHijack" (in German #BHEntführung ) so that the disease received more attention.
In 2017 ASOS opened its own logistics center in Großbeeren , Germany . Since then, customers have had the opportunity to have their order delivered within one working day.
features
ASOS provides potential customers with individual videos of catwalk models of most of the products on the site. Several areas are available in the webshop. Fashion items from previous seasons are offered in the ASOS outlet and thus competes with numerous providers in the discount sector. ASOS also has its own collections, such as ASOS Africa (African clothing style), ASOS White (light clothing), as well as its own product lines, such as ASOS Curve (large sizes for men and women) and ASOS Tall (for tall women). Formerly, children's collections were also covered with Little-ASOS (children's collections), but this has now been discontinued. In addition, ASOS operates the #AsSeenOnMe community portal, where customers can present their ASOS clothing, and an editorial team for ASOS Magazine.
sponsor
ASOS sponsored the McLaren team during the 2014 Formula 1 season . Initially, it was believed that the sponsorship would be a one-off deal only given on the 2014 Australian Grand Prix course , the first race of the season. This turned out to be wrong, however, as the ASOS.com logo was seen on the rear wing of the 2014 Formula One race car throughout the season.
Web links
Individual evidence
- ↑ ASOS PLC
- ↑ ASOS Careers. Retrieved May 11, 2018 .
- ↑ About ASOS
- ↑ Carolin Wahnbaeck: When Zara and H&M are too slow. spiegel.de, October 20, 2019, accessed on October 20, 2019
- ↑ a b Message about Nick Robertson. Retrieved August 13, 2015 .
- ↑ ASOS - "as seen on screen". Archived from the original on June 16, 2014 ; accessed on August 13, 2015 .
- ↑ ASOS was admitted to markets. Retrieved August 13, 2015 .
- ↑ ASOS back after Buncefield fire (en). Archived from the original on October 25, 2012 ; accessed on August 13, 2015 .
- ↑ Reuters: ASOS profits jump 41pc on international expansion. Retrieved August 4, 2016 .
- ↑ Fashion Chain ASOS opens first. Retrieved August 13, 2015 .
- ^ Simon Neville: Asos pulls belts in radioactive scare. In: the Guardian. Retrieved January 8, 2016 .
- ↑ ASOS | Discover ASOS's Company Page | The business of fashion. (No longer available online.) In: www.businessoffashion.com. Archived from the original on August 21, 2015 ; accessed on January 8, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ ASOS Twitter account reports fire. Retrieved August 13, 2015 .
- ↑ ASOS fashion warehouse 'badly damaged' in fire. Retrieved August 13, 2015 .
- ↑ Christian Nimmervoll: McLaren: Title sponsor has not yet been determined. In: motorsport-total.com. March 15, 2014, accessed September 24, 2016 .
