Flogger

This article explains the subculture. For further meanings see Flogger (disambiguation) .

Members of the Flogger subculture in Buenos Aires

The term flogger is used to describe the members of a youth culture that emerged in Argentina between 2003 and 2005 and that connects phenomena of net culture with such music and fashion-oriented youth cultures. The name is derived from the photoblog service Fotolog , which functions as a communication medium in the scene.

features

Members of the flogger subculture show common preferences, particularly with regard to internet use, fashion and music.

With regard to internet use, running your own photo blog ( Spanish: fotolog or abbreviated as flog ) plays a key role. The members of the subculture show a behavior shaped by narcissism , photos of themselves in various poses are often uploaded to these blogs. Conservative Argentinians have criticized the media for the fact that these photos often have an erotic component.

Flogger subculture fashion is largely based on the glam rock movement of the 1970s. The hallmarks of the movement are generally bright and fluorescent colors in clothing as well as tight stretch trousers and leggings , both for male and female relatives ( unisex ). Chucks and other cloth sneakers, usually also in striking colors, are preferred as shoes . Half-length hairstyles with ponies are widespread in both sexes.

The music preference Flogger focuses on electronic dance music , especially techno and electro-house as well as punk -influenced music electroclash and electro punk . Dances such as the French Tecktonik are common to this music .

reception

Media presence

In the Argentine media, the floggers were a topic of discussion, especially in 2008, when there were some riots between members of the Música Tropical youth culture ( Cumbia and Cuarteto ) and members of the flogger culture. Both subcultures are rivaling each other, especially as the In contrast to Tropical fans, Flogger mostly belong to the middle and upper class. After a death in a brawl in Villa Dolores in late 2008 , there were isolated demonstrations by floggers in public to draw attention to the discrimination they felt against their way of life.

Scientific research

Scientific research into Flogger youth culture has so far been very limited and is largely limited to the use of the Internet by its members via photoblogs. In De Deejays, Floggers y Ciberchabones, Sergio Balardini (2008) analyzed the sociological and socio-economic backgrounds of Internet use by young people and the associated youth cultures, including that of floggers. The media scientist Natalia Ferrante (2008) attributes the popularity of the photoblog among young Argentinians to a change in the structure of self-image in online culture. With the change from largely anonymous chats and web forums to blogs and photo blogs as the dominant medium, the desire to present oneself to the public and to produce one's own self-image as “marketable goods” is associated.

Individual evidence

1. ↑ ^{a b c} Nicolás Mavrakis: Los jóvenes hiperfrívolos. (No longer available online.) Revista Noticias, archived from the original on March 3, 2009 ; Retrieved February 9, 2009 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
2. ↑ Amigos del flogger asesinado marcharán en Córdoba. (No longer available online.) Diario Panorama, December 22, 2008, archived from the original on February 17, 2009 ; Retrieved February 9, 2009 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
3. ↑ Natalia Ferrante: Una ventana para mirar y dejarse ver: constitución de subjetividad en blogs y fotologs  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF), Facultad de Periodismo y Comunicación Social, University of La Plata.  

literature

• Sergio Balardini: De Deejays, Floggers y Ciberchabones. Subjetividades juveniles y tecnocultura . In: Rene Bendit, Marina Hahn-Bleibtreu, Ana Miranda, Analia Otero: Los jóvenes y el futuro: Procesos de inclusión social y patrones de vulnerabilidad en el mundo global , Prometeo Libros Editora, Buenos Aires 2008, ISBN 987-574-230- 9 , pp. 333-349