Ms. Kaiser

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Ms. Kaiser GmbH
legal form GmbH
founding 1889
Seat Waiblingen , Germany
management Thomas F. Updike
Number of employees 104
Branch confectionery
Website www.kaiser-candy.de
As of December 31, 2017

Kaiser GmbH is a German candy manufacturer based in Waiblingen in Swabia (near Stuttgart ). The brand “with the 3 fir trees” is one of the oldest officially registered trademarks in Germany . The fourth generation owner-managed medium-sized company is fully family-owned.

history

In 1889 the confectioner Theodor Kaiser (1862–1930) transferred the candy production from the confectionery to a company. At the location at Bahnhofstrasse 35, production facilities were set up, which still exist today as the company headquarters under the name 3 Tannen-Werk. As early as 1849 his father, also a confectioner, invented the cough caramels "paving stones", which were sold in the confectionery on Waiblingen market square. Theodor Kaiser optimized their recipe and refined it with extracts from pine needles. During a walk in the forest, he became aware of their beneficial effects. From then on he produced the “Cough Healing Caramels”, which were advertised “as a recognized, unsurpassed remedy for cough, hoarseness, chest and lung catarrh”. In 1889, for example, the production of sugar confectionery began with the products “Kaiser's Breast Caramels” and “Kaiser's Peppermint Caramels for Stomach Sufferers” as well as other special products such as the liquid “Malt Extract”, “Kaiser's Child Meal” and the tonic “Diasana”. The founding product “Breast Caramels” is still in the range today.

At the same time he also founded another company in Bregenz ( Austria ). Here too, along with other sweets, Kaiser breast caramels were made. By 1930 an extensive business network was established in countries of the Austro-Hungarian monarchy as well as in France, Switzerland, Italy and Belgium. In 1895 the trademark “Kaiser's Breast Caramels with the 3 Firs” was registered in the trademark register at the Reich Patent Office in Berlin and is now one of the oldest officially registered trademarks.

In 1904 the “breast caramels with the 3 firs” were known throughout Europe. In 1916, because of the sugar crisis, Kaiser wrote to his customers asking them to certify the effectiveness of Kaiser bonbons, especially breast caramels, in writing. In this way, it was possible to document that more sugar was required than provided for in the quota. 15,000 certificates were received, all of which were notarized.

In 1928 Kaiser expanded its range to include the “Dr. Kepplers Biomenthol ”, still available today as“ Bimenthol Original ”. Theodor Kaiser died in 1930. In September of the same year he was made an honorary citizen of the city of Waiblingen. His son Friedrich (1900–1988) succeeded his father.

In the 1950s Kaiser brought new varieties onto the market, including herbal and fruit candies, soft caramels with cream and various toffees . At the end of the 1950s, the company produced the first filled candies, which are still very important today with eight types. For the modern confectionery production, a new building was erected on the company premises at the end of the 1950s.

In 1980 Friedrich Kaiser's American son-in-law John G. Updike (1929–2010) took over the company. In 1983 the most successful recipe today was used for the first time in the forest honey-sage cough drops and South Tyrolean forest honey sweets. At the end of the 1980s, the market increasingly demanded sugar-free confectionery, so that the first sugar-free candies were developed.

The company has been managed by Thomas Updike (1962), the great-grandson of the company's founder, since 2002. In 2012 Kaiser was one of the first manufacturers to use the sweetness of the stevia plant in the form of steviol glycosides for the sugar-free variant of the breast caramel.

range

Kaiser offers 20 different types of candy in the herbal and cough candy categories as well as fruit and soft candies. These include classic sugary hard caramels, filled candies as well as sugar-free and organic candies.

engagement

Since 2013 the company has been involved in handball a. a. as sponsor of the German handball team Füchse Berlin and the Austrian clubs Bregenz Handball and SG INSIGNIS Handball WESTWIEN . In addition, Kaiser is planting fir trees in local forests as part of the “Mein Wohltuwald” campaign together with the Working Group of German Forest Owners' Associations and the Land & Forst Betriebe Austria.

Brands

In addition to the company-relevant brands Kaiser, Bonbonmeister, 3 Tannen and Wohltubonbon, the company sells u. a. the brands Brust Caramellen and Bimenthol / Biomenthol.

literature

  • Florian Langenscheidt and Bernd Venohr (eds.): Lexicon of German family businesses. Cologne 2009, pp. 456–457.
  • o. V .: With sea buckthorn and stevia into a sweet future. In: Staufer Kurier. 23 August 2012, p. 3.
  • o. V .: On everyone's lips for 100 years. In: Salzburger Nachrichten. January 30, 1987, p. 18.
  • o. V .: Waiblingen is on everyone's lips. In: Waiblinger Kreiszeitung, Remstal Bote. January 17, 1959, no page number.
  • Frank Rodenhausen: A traditional company wants to rejuvenate the brand. In: Stuttgarter Zeitung. July 25, 2012, p. 23.
  • Karin de la Roi-Frey: Imperial “breast caramels”. “Personalities of the Kingdom of Württemberg”, part 15: The Kaiser family . In: Rems-Murr-Rundschau. July 6, 2007, no page number.
  • Thomas Wüpper: Not an easy stand on the confectionery market. In: Stuttgarter Zeitung. September 25, 1889, p. 11.

Web links

Individual evidence

  1. ↑ Annual financial statements as of December 31, 2017 in the electronic Federal Gazette
  2. ↑ a b c Karin de la Roi-Frey: Imperial "breast caramels". “Personalities of the Kingdom of Württemberg”, part 15: The Kaiser family. In: Rems-Murr-Rundschau. July 6, 2007, no page number.
  3. ↑ a b c Frank Rodenhausen: Traditional company wants to rejuvenate brands. In: Stuttgarter Zeitung. July 25, 2012, p. 23.
  4. ↑ a b c d Florian Langenscheidt and Bernd Venohr (eds.): Lexicon of German family businesses. Cologne 2009, p. 457.
  5. ↑ a b c d e f Florian Langenscheidt and Bernd Venohr (eds.): Lexicon of German family businesses. Cologne 2009, p. 456.
  6. ↑ above: with sea buckthorn and stevia into a sweet future. In: Staufer Kurier. 23 August 2012, p. 3.
  7. ↑ a b c d e Kaiser. My sweets since 1889 - history . Website Kaiser. Retrieved July 13, 2015.
  8. ↑ n.v .: on everyone's lips for 100 years. In: Salzburger Nachrichten. January 30, 1987, p. 18.
  9. ↑ Register information word and figurative mark Kaiser's breast caramels with the 3 firs Website of the German Patent and Trademark Office. Retrieved July 13, 2015.
  10. ^ Above : Waiblingen is on everyone's lips. In: Waiblinger Kreiszeitung. Remstal Bote, January 17, 1959, no page number.
  11. ↑ Thomas Wüpper: Not an easy stand on the confectionery market. In: Stuttgarter Zeitung. September 25, 1889, p. 11.
  12. ^ Kaiser - range ( Memento from July 24, 2015 in the Internet Archive ) Website Kaiser. Retrieved July 13, 2015.
  13. ^ Kaiser - Handball ( Memento from July 24, 2015 in the Internet Archive ) Website Kaiser. Retrieved July 13, 2015.
  14. ^ Kaiser - Mein Wohltuwald ( Memento from July 24, 2015 in the Internet Archive ) Website Kaiser. Retrieved July 13, 2015.
  15. ^ Registration information for the Kaiser word mark website of the German Patent and Trademark Office. Retrieved July 13, 2015.
  16. ↑ Register information word mark Bonbonmeister Website of the German Patent and Trademark Office. Retrieved July 13, 2015.
  17. ↑ Register information word mark 3 Tannen Website of the German Patent and Trademark Office. Retrieved July 13, 2015.
  18. ↑ registry information word mark Wohltubonbon website of the German Patent and Trademark Office. Retrieved July 13, 2015.
  19. ^ Register information for the word and figurative mark Brust Caramellen Website of the German Patent and Trademark Office. Retrieved July 13, 2015.
  20. ↑ Register information word mark Bimenthol Website of the German Patent and Trademark Office. Retrieved July 13, 2015.
  21. ↑ registry information word mark Biomenthol website of the German Patent and Trademark Office. Retrieved July 13, 2015.