Francesco Alberoni

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Francesco Alberoni, 2009

Francesco Alberoni (born December 31, 1929 in Borgonovo Val Tidone ) is an Italian sociologist and journalist .

From 2002 to 2005 he was a board member and oldest member of the board as president of RAI (Italian broadcaster). Alberoni is one of the few journalists who has an editorial on the front page of Corriere della Sera , the most important daily newspaper in Italy. Every Monday since 1982, a four-column editorial entitled Pubblico e Privato (Public and Private) has been included. Corriere della Sera has only published Alberoni articles since 1973.

Life

After attending high school, Alberoni moved to Pavia to study medicine. In Pavia he made contact with Father Agostino Gemelli , who encouraged him to continue his studies in social behavior. In 1958 he married Vincenza Pugliese. They had three children: Margherita, Francesca and Paolo. After the divorce, he married a second time and another son, Giulio, was born. His name is in honor of his ancestor Giulio Alberoni .

Alberoni first taught psychology at the Catholic University of Milan in 1960 and sociology there from 1961. He was a member of the two-state commission at the Olivetti-Ford Foundation Social Science Research Council. From 1968 to 1970 he was rector of the University of Trento (Italy), then professor at the University of Lausanne and at the University of Catania . In 1978 he returned to the University of Milan. He founded the IULM University and was Rector from 1998 to 2001. He was a member of the Board of Directors of the Cinecittà Holding Film Factory in Rome from 2002 to 2005. Since 2002 he has been President of the Centro Sperimentale di Cinematografia (Experimental Center for Cinematography).

Publications

Francesco Alberoni, 2016

Alberoni has carried out many studies on people's social behavior and especially on the nature of love and relationships between people and groups.

The cornerstone of Alberoni's social-philosophical-psychological thought lies in his work Movimento e istituzione [Movement and Institution], which was published in 1977. This work is one of the first sociological treatises in the world on the sociological analysis of movements and shows their origin, development and end. This publication is regarded by scientists as a milestone in the analysis of motion. The term developed in this book is about the concept of status nascendi, the incipient condition, that is, the moment when leadership, ideas and communication come together and the movement arises.

This first work comes before Consumi e società (1964) [Consumption and Society], which contributed to the birth of the school of marketing in Italy.

In 1979 Alberoni published his world-famous work Innamoramento e Amore - To be in love and to love. Here he develops and disseminates the ideas and theoretical models of Movimento e istituzione [movement and institution]. Alberoni argues that the experience of falling in love is the nascent condition of a general movement that is aimed solely at two partners.

This time Alberoni explores the question in detail using the language of love stories rather than the abstract language of psychoanalysis or sociology. This work - strictly scientific but innovative from the linguistic point of view - became an international bestseller and has been translated into twenty languages. There are about ten issues and it is still reprinted in many countries today.

Other works are L'amicizia (1984) (friendship) and Erotismo (1986) - eroticism - where the eroticism of men and women is represented. This is followed by Il volo nuziale [the wedding flight] (Garzanti, Milano, 1992), with which he observes teenagers falling in love with movie stars, namely the tendency of girls to seek the ultimate love destination.

Among his sociology books we find Genesi (1989) (Genesis). The work shows his theory about the basic experience of status nascendi, the differences between status nascendi and nirvana, the concept of democracy, and ends the analysis of movements and that of “cultural civilization ”, i.e. H. the great institutions of Christianity, Islam and Marxism. La sorgente dei sogni (Rizzoli, Milano, 2000) (The Sources of Dreams) contains summaries of brief studies on general movements. His leading articles in Corriere della Sera are regularly summarized and published by Rizzoli Verlag.

Alberoni's works have great success both in Italy and in the world and have been translated into more than twenty languages: English, French, German, Spanish, Portuguese, Russian, Japanese, Korean, Chinese, Hebrew, Turkish, etc.

The collection of his newspaper articles have been cited by some critics as a lack of scientific analysis and belittled as secret recommendations about everyday life and love affairs.

The last two publications can be described as important, both for the content and for the writing style. Specifically in Il Mistero dell'innamoramento - (The secret of being in love) - and especially in the second part - an original criticism of the main theories of falling in love is shown, especially of the French school. Sesso e Amore [Sex and Love] is the first systematic analysis in this area and brings with it a stylistic revolution in essay writing.

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