Glacéau

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Glacéau is a beverage brand owned by Energy Brands Inc. that offers water enriched with various substances.

history

Glacéau was founded in May 1996 by J. Darius Bikoff in Whitestone (New York City) and started producing the smartwater . The products fruitwater , vitaminwater (currently Glacéau's best-selling product ) as well as vitaminwater10 and vitamin energy (both energy drinks) were added later. According to the German ordinance on natural mineral water, spring water and table water , it is neither mineral water nor spring water and only table water , provided that the additives comply with the provisions of the additive approval ordinance .

In mid-2007, the company and with it its brand was taken over by the Coca-Cola Company for US $ 4.1 billion, more than ten times the annual turnover at the time.

The brand's products are among the best-selling in the USA and were initially only available there. From 2008 it was also exported to Great Britain and Australia, followed by France in 2009. From 2012 the product was also offered in Germany, but was withdrawn from the market at the turn of the year 2016/2017 due to unfulfilled sales expectations.

Products

The Glacéau product range currently includes the following products: smartwater , fruitwater , vitaminwater10 , vitaminwater and vitamin energy in various flavors.

In fact, smartwater is distilled water that has been enriched with the electrolytes calcium chloride , magnesium chloride and potassium hydrogen carbonate . In fruit water is a fruit drink. Calorie -free fruit flavors and extracts as well as citric acid were added to the smartwater product, and crystalline fruit sugar has now been added to the diet drink .

Before the takeover by Coca-Cola, the variety "Formula 50" was also on offer, for which the rapper advertised 50 Cent and mentioned this in the rap song "I get Money".

Misleading advertising

In the UK, advertising was Vitamin Water , the drink is nutritious (Engl. Nutritious ), referred to as misleading, because even one serving contains about a quarter of the recommended daily allowance of sugar.

In a lawsuit in the United States over the Vitaminwater advertising claims, even lawyers for the Coca-Cola Company said it could not be assumed that a consumer believed Vitaminwater was a healthy drink.

In 2014, the consumer protection organization Foodwatch was nominated for the golden cream puff on the grounds that Coca-Cola “spices up cheap water with flavors, colorings and vitamin additives and markets it like miracle products, for example for the immune system”. In the election, the drink reached third place with 14.6 percent of the vote. In 2018, the product received 30.5% of the votes and thus first place.

Web links

Individual evidence

  1. ↑ Text of the Mineral and Table Water Ordinance
  2. ↑ Media release from The Coca-Cola Company, May 25, 2007 ( Memento of May 27, 2007 in the Internet Archive )
  3. ↑ Inside: Coca-Cola: Later Sprudel , Handelsblatt, June 12, 2007
  4. ↑ washingtonpost.com, December 19, 2010: How 50 Cent scored a half-billion , accessed August 20, 2015
  5. ↑ Advert for Coca-Cola Vitamin Water 'misled public'. BBC, January 19, 2011, accessed on March 4, 2014 (English): "A Coca-Cola advert that labels one of its drinks" nutritious "is misleading, the advertising watchdog has ruled."
  6. ↑ John Robbins: The Dark Side of Vitaminwater. In: The Huffington Post. TheHuffingtonPost.com, Inc., August 5, 2010, accessed March 4, 2014 (English): "" ... lawyers for Coca-Cola are defending the lawsuit by asserting that "no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage. "" "
  7. ↑ The golden cream puff 2014, candidate no. 1: Coca-Cola: Glacéau Vitaminwater (“defense”) , www.foodwatch.de
  8. ↑ Spiegel.de