Golden cream puff
The golden cream puff is a negative award given by the non-profit association foodwatch . It was awarded for the first time in March 2009 and is intended in particular to point out the difference between advertised quality claims and the actual properties of food .
proceedings
Once a year on the Internet, consumers can choose from five nominated products in a four-week voting process which product should receive the golden cream puff. The result will then be announced on the Foodwatch website. In 2009 and 2010 the five products were nominated by a jury. The 2009 jury included TV cook Sarah Wiener , presenter Tobias Schlegl , Spiegel reporter Ullrich Fichtner , author Harald Dzubilla and blogger Andrea Nienhaus. In 2010 the jury consisted of Frank-Markus Barwasser , Astrid Frohloff and Andreas Hoppe, Ullrich Fichtner and Tobias Schlegl. Since 2011 there have only been five candidates and no selection jury.
Award winners and nominations
year | Award winners | Other nominated products / placements | voter turnout |
---|---|---|---|
2009 | Actimel from Danone |
|
over 35,000 people |
2010 | Zott Monte Drink from Zott |
|
around 81,000 people |
2011 | Milk Slices from Ferrero |
|
around 117,000 people |
2012 | Instant fruit teas from the 12th month from HiPP |
|
around 130,000 people |
2013 | Capri-Sonne by Wild / SiSi-Werke |
|
around 120,000 people |
2014 | Alete drinking meal from Nestlé's 10th month |
over 158,000 votes cast |
|
2015 | On behalf of Alete Baden-Württemberg's Prime Minister Winfried Kretschmann (because of the state's indirect participation in the company since the beginning of 2015, with which the state benefits from unhealthy baby food) |
without a public vote |
|
2017 | Alete children's biscuits |
|
over 73,000 votes cast |
2018 | Glacéau Smartwater from Coca-Cola |
almost 70,000 votes cast |
|
2019 | Organic children's tomato sauce from Zwergenwiese (subsidiary of Rapunzel Naturkost ) |
almost 70,000 votes cast |
|
2020 |
Hochland : grassland cheese |
65,456 votes cast |
|
2021 | Rewe : Wilhelm Brandenburg chicken breast fillet |
|
63,488 votes cast |
Web links
- www.goldener-windpaket.de Official website
Individual evidence
- ↑ Die Jury 2010. (No longer available online.) Abpeist.de, archived from the original on March 25, 2010 ; Retrieved June 27, 2011 .
- ↑ Actimel: the most brazen advertising lie of 2009. foodwatch e. V., accessed on October 28, 2014 .
- ↑ Monte Drink: The most brazen advertising lie 2010. foodwatch e. V., accessed on October 28, 2014 .
- ↑ Ferrero Milchschnitte: The most brazen advertising lie 2011. foodwatch e. V., accessed on October 28, 2014 .
- ↑ Hipp instant fruit teas: The most brazen advertising lie 2012. foodwatch e. V., accessed on October 28, 2014 .
- ↑ Capri-Sonne: The most brazen promotional gimmick of 2013 for a children's product. foodwatch e. V., accessed on October 28, 2014 .
- ↑ Nestlé wins the 2014 Golden Cream Puff. Foodwatch e. V., October 1, 2014, accessed November 6, 2018 .
- ↑ Golden cream puff to Kretschmann: "We can do everything. Except baby food". WirtschaftsWoche , May 18, 2015, accessed on October 28, 2017 .
- ↑ Why Foodwatch is awarding a "golden cream puff" again after a two-year break. horizont.net , October 23, 2017, accessed October 28, 2017 .
- ↑ Alete receives golden cream puffs. foodwatch e. V., November 28, 2017, accessed November 28, 2017 .
- ↑ The Golden Windbag 2018: Vote! Retrieved December 4, 2018 .
- ↑ This is the most brazen advertising lie of the year. In: world . December 3, 2019, accessed December 4, 2019 .
- ↑ The golden cream puff 2020 goes to Grünländer cheese from Hochland. Retrieved September 9, 2020 .
- ↑ Chicken breast fillet from REWE wins the golden cream puff 2021. Accessed on December 14, 2021 .