Golden cream puff

The golden cream puff is a negative award given by the non-profit association foodwatch . It was awarded for the first time in March 2009 and is intended in particular to point out the difference between advertised quality claims and the actual properties of food .

proceedings

Once a year on the Internet, consumers can choose from five nominated products in a four-week voting process which product should receive the golden cream puff. The result will then be announced on the Foodwatch website. In 2009 and 2010 the five products were nominated by a jury. The 2009 jury included TV cook Sarah Wiener , presenter Tobias Schlegl , Spiegel reporter Ullrich Fichtner , author Harald Dzubilla and blogger Andrea Nienhaus. In 2010 the jury consisted of Frank-Markus Barwasser , Astrid Frohloff and Andreas Hoppe, Ullrich Fichtner and Tobias Schlegl. Since 2011 there have only been five candidates and no selection jury.

Award winners and nominations

year	Award winners	Other nominated products / placements	voter turnout
2009	Actimel from Danone	Maya the Bee from Bauer Pesto Verde from Bertolli Fruit tiger from Eckes-Granini Gourmet connoisseur cakes from Bahlsen	over 35,000 people
2010	Zott Monte Drink from Zott	The yellow lemon physalis from Pfanner Duett Champignon Cream Soup from Escoffier GmbH Beo Heimat Apple-Pear from Carlsberg Bertolli grilled vegetables from Unilever	around 81,000 people
2011	Milk Slices from Ferrero	Activia by Danone take2 from August Storck KG Ferdi Fuchs mini sausages from the manufacturer Stockmeyer, which belongs to the heristo group Gourmet potty fine gherkins from Carl Kühne KG	around 117,000 people
2012	Instant fruit teas from the 12th month from HiPP	Viva Vital minced meat preparation by Netto Becel pro.activ from Unilever Clausthaler Classic from Radeberger Landlust Mirabelle & Pear from Teekanne	around 130,000 people
2013	Capri-Sonne by Wild / SiSi-Werke	Paula from Dr. Oetker Nestlé Cosmostars Monster cheek Knister from Ehrmann Pom-Bear from Funny-frisch / Intersnack	around 120,000 people
2014	Alete drinking meal from Nestlé's 10th month	Knorr activ chicken soup from Unilever Glacéau Vitaminwater from Coca-Cola Belvita breakfast biscuit from Mondelez Our Norden organic apple juice from Coop	over 158,000 votes cast
2015	On behalf of Alete Baden-Württemberg's Prime Minister Winfried Kretschmann (because of the state's indirect participation in the company since the beginning of 2015, with which the state benefits from unhealthy baby food)		without a public vote
2017	Alete children's biscuits	Becel Omega-3 vegetable oil from Unilever Lacroix Tied Oxtail Soup from Continental Foods Original muesli “Quinoa, Apple, Cranberries & Chia Seeds” from Kellogg's Protein drink vanilla from Bauer	over 73,000 votes cast
2018	Glacéau Smartwater from Coca-Cola	Kids Tomato Ketchup from Heinz Corny milk muesli bars from Schwartau Cooking oil Olive by Dennree Good and cheap pea stew from Edeka	almost 70,000 votes cast
2019	Organic children's tomato sauce from Zwergenwiese (subsidiary of Rapunzel Naturkost )	Yakult Original from Yakult Organic carrot juice from Hipp Wasabi peanuts from Rewe Corny Protein Lower Carb from Schwartau	almost 70,000 votes cast
2020	Hochland : grassland cheese	Danone Waters: Volvic Organic Rooibos Tea Arla : organic pasture milk (long-life) Zentis : strawberry fruit spread 50% less sugar Mars : Be-Kind Protein Bar Peanut	65,456 votes cast
2021	Rewe : Wilhelm Brandenburg chicken breast fillet	Danone Waters: Volvic Natural Mineral Water JJ Darboven: Mövenpick Green Cap (coffee capsules) Katjes : Wunderland Sauer + Vitamins Naturally Pam by Pamela Reif : Clean Protein Bar (protein bar)	63,488 votes cast

Web links

• www.goldener-windpaket.de Official website

Individual evidence

1. ↑ Die Jury 2010. (No longer available online.) Abpeist.de, archived from the original on March 25, 2010 ; Retrieved June 27, 2011 . 
2. ↑ Actimel: the most brazen advertising lie of 2009. foodwatch e. V., accessed on October 28, 2014 . 
3. ↑ Monte Drink: The most brazen advertising lie 2010. foodwatch e. V., accessed on October 28, 2014 . 
4. ↑ Ferrero Milchschnitte: The most brazen advertising lie 2011. foodwatch e. V., accessed on October 28, 2014 . 
5. ↑ Hipp instant fruit teas: The most brazen advertising lie 2012. foodwatch e. V., accessed on October 28, 2014 . 
6. ↑ Capri-Sonne: The most brazen promotional gimmick of 2013 for a children's product. foodwatch e. V., accessed on October 28, 2014 . 
7. ↑ Nestlé wins the 2014 Golden Cream Puff. Foodwatch e. V., October 1, 2014, accessed November 6, 2018 . 
8. ↑ Golden cream puff to Kretschmann: "We can do everything. Except baby food". WirtschaftsWoche , May 18, 2015, accessed on October 28, 2017 . 
9. ↑ Why Foodwatch is awarding a "golden cream puff" again after a two-year break. horizont.net , October 23, 2017, accessed October 28, 2017 . 
10. ↑ Alete receives golden cream puffs. foodwatch e. V., November 28, 2017, accessed November 28, 2017 . 
11. ↑ The Golden Windbag 2018: Vote! Retrieved December 4, 2018 . 
12. ↑ This is the most brazen advertising lie of the year. In: world . December 3, 2019, accessed December 4, 2019 . 
13. ↑ The golden cream puff 2020 goes to Grünländer cheese from Hochland. Retrieved September 9, 2020 . 
14. ↑ Chicken breast fillet from REWE wins the golden cream puff 2021. Accessed on December 14, 2021 .