Netto Marken-Discount
| Netto Marken-Discount AG & Co. KG
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|---|---|
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| legal form | AG & Co. KG |
| founding | 1928 |
| Seat | Maxhütte-Haidhof , Bavaria , |
| management | Executive Director:
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| Number of employees | 75,000 |
| sales | 13.5 billion euros |
| Branch | Grocery retail |
| Website | www.netto-online.de |
| As of December 31, 2019 | |
The Netto Marken-Discount AG & Co. KG , headquartered in Bavaria Maxhütte-Haidhof is a discount food store and a subsidiary of Edeka Zentrale AG & Co. KG .
Netto Marken-Discount operated 4,273 branches at the end of 2019 and is the third largest German discounter after Aldi and Lidl . The number of employees was over 75,000 at the end of 2018. Because the stores have the same name, Netto Marken-Discount (yellow-red logo - “Netto without dog”) can be confused with Netto ApS & Co. KG (yellow-black logo - “Netto with dog”). There are two independent companies - Edeka, owner of Netto Marken-Discount, but from 2005 to 2012 owned a 25 percent stake in the German subsidiary of the Netto retail chain.
history
The company was founded by Michael Schels in Regensburg in 1928 as a food wholesaler . In 1971 the first own retail branch under the name SuDi (SuperDiscount) was opened in Beilngries , and further branches followed until 1983.
The Netto discount concept was developed in 1983 and implemented in Regensburg by the first Netto branch. The 50 SuDi branches that already existed at the time were then gradually converted to the new concept by 1990. At this time, the first stores in Central and Eastern Germany opened and a new branch was set up in Guteborn near Meerane .
A new logistics center was built between 1991 and 1992 in Ponholz near Regensburg directly on the Autobahn 93. In the following years, Netto Marken-Discount continued to expand; among other things by taking over 126 former Prima stores. Further branches in z. B. Worms , Hodenhagen , Dettingen am Albuch and Thiendorf emerged. In the following years, further logistics centers nationwide went online (see structure).
In November 2004, Netto was completely taken over by Tiwi Vermögensverwaltungsgesellschaft, a subsidiary of the main Spar shareholder Les Mousquetaires - ITM Entreprises with the main brand Intermarché . Netto was finally sold to Edeka in April 2005. The Edeka group, organized as a cooperative , is one of the leading food retailers in Europe and number one in Germany.
In the winter of 2006/2007, Netto gradually took over the Kondi discount store . The range of goods in the still existing Kondi stores was converted to the Netto range at the beginning of 2007.
On November 16, 2007, Edeka and Tengelmann announced the formation of a joint venture with Plus : The Plus branches were to be gradually converted into Netto branches. The Federal Cartel Office approved the takeover of the Plus branches by Edeka on December 9, 2008. However, Edeka had to cede 379 Plus branches to the competition. Edeka holds 85 percent of Netto-Marken-Discount, Tengelmann has a silent participation of 15 percent.
Since January 1st, 2009 Plus has officially been part of Netto-Marken-Discount and thus part of the Edeka Group. Since mid-2010, all 2300 Plus stores have been integrated into the Netto branch network.
In the 2011 apprenticeship year, around 3,000 apprenticeships were offered; in mid-2011, Netto Marken-Discount employed around 6,200 trainees. In the 2012 training year, around 3,000 training positions were again made available; In mid-2012 over 7,000 trainees were working at Netto-Marken-Discount.
Since summer 2015 Netto has been marking sustainable products with a focus on fish / seafood, wood / paper / tissue, palm oil , soy, climate, freshwater and packaging with a WWF logo.
In summer 2018 Netto stood out with a new logo. The previous yellow, filling frame was removed.
structure
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By taking over the Plus stores, Netto has expanded the sales area originally limited to Bavaria to all of Germany. In addition to the headquarters and the Ponholz branch, there are branches in Dettingen, Essen, Ganderkesee, Guteborn, Hodenhagen, Worms, Thiendorf, Coswig / Anhalt, Kitzingen, Bad Wünnenberg, Berlin, Bottrop, Hamm, Kerpen, Tuningen, Wörth am Rhein, Krefeld, Erharting , Erfurt and Henstedt-Ulzburg.
Smaller sales areas are operated as Netto Marken-Discount City, which are located in office or residential buildings and because of the limited space do not offer any promotional goods from the non-food area.
The warehouse in Erfurt is a service provider of Netto Marken-Discount and is managed separately as N-LOG - Netto Logistik- und Dienstleistungsgesellschaft mbH. In the summer of 2015 Netto opened its first fully automated warehouse in Erharting. At full capacity, up to 250 Netto-Marken-Discount stores in southeast Bavaria are supplied from there.
criticism
Since the Plus takeover, the company has come under repeated criticism for its working atmosphere and management style. For example, employees including managers and representatives of the Verdi union accused the company of putting employees under massive pressure. The company denied all allegations.
After the company had repeatedly been publicly criticized for wage dumping and falling below standard wages , in April 2011 it announced a minimum wage for temporary workers of EUR 7.50 per hour plus collectively agreed services.
In 2014 Netto paid a fine of 7.5 million euros for bogus work contracts . For years, manual workers were used like permanent employees, but not paid that way.
In Greenpeace's supermarket ranking in 2011, Netto took last place in the implementation of the purchasing policy for fish products out of 15 supermarkets tested.
Others
Netto Marken-Discount has been a DeutschlandCard partner since October 2015 . Payment by app is also possible. The partner for payment processing was Postpay until mid-2017 and was switched to Paymorrow. In December 2018, PayPal was integrated into the Netto app .
Web links
Individual evidence
- ↑ Imprint. Netto Marken-Discount, accessed on August 23, 2020.
- ↑ a b Company history - from regional supplier to national food discounter. Netto Marken-Discount, accessed on August 23, 2020 .
- ↑ Set new accents. Edeka-Verbund, accessed on August 23, 2020.
- ↑ Company portrait : Netto Marken-Discount. handelsdaten.de, accessed on May 19, 2020 .
- ↑ Florian Erbach: Ranking of the food discounters. The top 10 discounters in Germany. kaufda.de, April 17, 2018, accessed on August 27, 2018 .
- ↑ Cartel Office wants to approve Plus takeover by Edeka. Spiegel Online, June 30, 2008.
- ↑ Become one of us: Netto Marken-Discount continues the training offensive. Netto Marken-Discount - Blog, accessed on August 23, 2020 .
- ↑ Netto Marken-Discount and WWF are partners for sustainability. wwf.de
- ↑ Netto and WWF are partners for sustainability. netto-online.de
- ↑ Henryk Hielscher: The cheap giant Netto is teaching the discounters to fear. Wirtschaftswoche, September 8, 2010.
- ↑ Netto Marken-Discount relies on minimum wages for temporary workers. ( Page no longer available , search in web archives ) Press release from Netto Marken-Discount, April 1, 2011, accessed on December 26, 2011.
- ↑ Supermarkets in comparison V. Greenpeace, December 2011 (PDF file)
- ↑ Netto Marken-Discount becomes a new premium partner. DeutschlandCard press release, October 7, 2015, accessed on November 5, 2015 .
- ↑ Harald Czycholl: The net app has one catch. In: Die Welt , June 18, 2013.
- ↑ Konstantinos Mitsis: Netto puts the glasses on an entire industry: Discounter brings online functionality to the branches. Chip Online , accessed December 3, 2018 .
