Gliding instead of rushing
Glides instead of rushing in Austria a campaign for a fuel-efficient behavior of motorists in traffic. It was started by the ÖAMTC around 1980 with a sticker campaign and press releases and has since continued with various events, symposia and analyzes.
The campaign advocates more even driving with anticipatory adjustment of the speed and sufficient distance from the vehicle in front to avoid unnecessary braking and acceleration. Further advantages are the protection of the nerves of the driver and the front passenger as well as a significant reduction in the likelihood of accidents , in particular by paying more attention and reducing rear-end collisions .
The start of the campaign was accompanied by the counter slogan Hetzt die Gleiter , which was also contained on anonymous stickers produced and distributed . The campaign and counter-campaign also caused a sensation in the Federal Republic of Germany. According to the daily newspaper Die Welt , according to which there had been a guerrilla war between motorists and even serious accidents with fatal consequences, research by the magazine auto, motor und sport proved to be exaggerated: Inquiries about agitation and gliding accidents in various Austrian federal states had caused astonishment according to the magazine in 1980.
Traffic analysis
A study carried out in 2001 showed that restless driving styles and stress behind the wheel cause significantly more driving errors, regardless of age or gender. Attention to other road users, cyclists and pedestrians is reduced by half, and road signs are overlooked up to three times more often.
Alluding to the counter-motto at the time, “Chase the gliders”, ÖAMTC technician Stefan Kerbl emphasizes that fuel-efficient driving by no means means “sneaking”. Tests have shown that "anticipatory and therefore economical driving even saves time" .
“Borrowing” the slogan for other areas
The slogan “Gliding instead of rushing”, coined by auto touring editor Walter Nausch, led to many discussions right at the beginning of the campaign in Austria, even though the majority agreed. This great public interest led to its use in other areas and in advertising. Internet research in December 2008 showed him
- in cross-country skiing as a motto for relaxing sport and
- for advertising in tourism - in addition to Austria a. a. Bavaria, Chamonix and Sweden
- for paragliding and mountain biking
- for small cultural and cycling tours in Pannonia
- for the Austria Skate Marathon 2008
- in car advertising - u. a. from Honda, Mitsubishi
- and in the taxi industry
- in purchasing behavior (magazine forum purchasing )
- for safety razors
- and also in parliamentary speeches.
This slogan was also used to advertise a flexitime model
Individual evidence
- ^ Ku: street fight. A slogan provokes asphalt duels in Austria. In: Auto Motor und Sport issue 20/1980, p. 34f.
- ↑ Marion Seidenberger: Accident factor stress ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. at www.autotouring.at
- ↑ Save fuel from buying a car to servicing. Get to your destination on time with “gliding instead of rushing” - the tips from the club experts In: oekonews.at (daily newspaper for renewable energy and sustainability), May 8, 2008.
- ↑ Gliding instead of rushing. GPA-djp, accessed July 7, 2020 .
