Grupo Modelo

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Grupo Modelo
legal form Corporation
founding March 8, 1922
Seat Mexico City , Mexico
management Carlos Fernández González , chairman
Number of employees around 40,600
Branch Brewing, beverages
Website www.gmodelo.com.mx

Grupo Modelo is a Mexican company headquartered in Mexico City .

The company operates as an international beverage manufacturer and was founded in 1922 as Cervecería Modelo . The best-known brand sold by Grupo Modelo is Corona .

The Belgian company Anheuser-Busch InBev already held 50 percent (without voting rights) in Grupo Modelo . At the end of June 2012, Anheuser-Busch InBev announced that it would take over the remaining shares for 20.1 billion US dollars. The merger was completed in June 2013, whereby all trademark rights for the US market had to be transferred to Constellation Brands .

Grupo Modelo breweries

The Cervecería Modelo , founded in 1922 , went into production on October 25, 1925. Right from the start she succeeded in gaining market share from the traditional brewery Toluca y México , which is based in the neighboring state of México , until in 1935 she finally took over the brewery, which had been founded in 1865.

Important expansions were achieved in 1954 with the takeover of the traditional breweries Pacífico in Mazatlán, Sinaloa, and La Estrella in Guadalajara, Jalisco. This made Grupo Modelo the largest brewery group in Mexico and has remained so to this day.

The 1960s saw the establishment of new breweries such as the Cervecería Modelo del Noroeste (1961) in Ciudad Obregón, Sonora, the Cervecería Modelo de Guadalajara (1964) in Guadalajara, Jalisco, and the Cervecería Modelo de Torreón (1967) in Torreón, Coahuila .

In 1979 the Cervecería Yucateca in Mérida, Yucatán, was taken over (closed in 2002) and the construction of the Compañía Cervecera del Trópico in Tuxtepec, Oaxaca, began, whose production started in 1984.

In 1991, the Compañía Cervecera de Zacatecas was established in Calera de Víctor Rosales, Zacatecas, which has been brewing since 1997.

In 2007 the construction of the Compañía Cervecera de Coahuila began near Piedras Negras. Beer has been brewed there since March 2010. The brewery is now owned by Constellation Brands .

Beer brands from Grupo Modelo

Corona bottle
  • Corona Extra : the best-selling beer in Mexico was developed by the Cervecería Modelo in Mexico City. It has been brewed since 1925 and is one of the world's leading export beers, which is sold in over 150 countries.
  • Estrella : was developed by the Cervecería Estrella in Guadalajara and is now brewed by the Cervecería Modelo de Guadalajara. It is originally a regional beer that was rarely found outside the state of Jalisco, but is now sold all over Mexico.
  • León : the dark-colored beer was brought onto the market in 1900 by the Cervecería Yucateca in Mérida and traditionally mainly distributed in southeastern Mexico. Since this brewery closed in 2002 and relocated to another production facility, the beer can also be found in central Mexico.
  • Modelo Especial : Pilsener was the first brand to be produced by Cervecería Modelo in Mexico City in 1925. Today it is Grupo Modelo's best-selling beer after Corona and also the best-selling canned beer in Mexico.
  • Montejo : Pilsener was launched in 1960 in memory of the city's founder, Francisco de Montejo, on the occasion of the 60th anniversary of the Yucateca brewery in Mérida.
  • Negra Modelo : has been brewed since 1926 and is also known as "the elite of beer". It is the best-selling dark beer in Mexico.
  • Pacífico : the traditional Pilsener from the Cervecería del Pacífico has been brewed since 1900. It is named after the Pacific, on the coast of which lies the city of Mazatlán, home of the brewery.
  • Victoria : Pilsener has been marketed since 1865, originally by Cervecería Toluca y México, and is the oldest brand of the Grupo Modelo.

See also

Web links

Individual evidence

  1. ↑ Handelsblatt: Anheuser-Busch takes over corona producer . Retrieved September 16, 2012.
  2. ↑ Ziemann is expanding Compañía Cervecera de Coahuila, Mexico , at www.yumda.de , accessed on August 11, 2017