Hans-Otto Schenk

Hans-Otto Schenk (* 1936 in Solingen ) is a German economist .

academic career

After attending the Schwertstrasse high school in Solingen (1948–1957), Schenk completed a degree in economics at the University of Tübingen and at the Free University of Berlin (1957–1962), here with journalism as a minor. 1969 Doctorate to Dr. rer. pole. at the FUB (because of the death of doctoral supervisor Joachim Tiburtius by Karl Thalheim ). After working as an assistant at Helmut Arndt's chair for economics at the FUB , he worked from 1964 to 1976 as head of research and editor-in-chief at the Research Center for Retail Berlin (FfH) eV. From 1970 to 1976 he held lectureships in commercial management at the FUB and at the University of Erlangen-Nuremberg . From 1977 until his retirement in 2002, Schenk was a university professor for business administration (sales and trade) at what was then Gerhard Mercator University in Duisburg .

Act

His research and teaching focus included trade marketing , trade management, cooperation and concentration in trade, trade market research, trade psychology and domestic trade policy. Schenk is considered the initiator of the independent subject of trade marketing. The close mutual transfer of knowledge between science and practice served him primarily monthly "business talks" between commercial entrepreneurs and students (in cooperation with the Lower Rhine Chamber of Commerce Duisburg). The focus of his research was on empirical studies and reports for commercial enterprises, trade associations and chambers of industry and commerce. His teaching was regularly supplemented by excursions, guest lectures and guest lectures (e.g. in Japan, Estonia and Switzerland), occasionally also by photo work groups with employees and students. From 1994 to 2016 Schenk was the scientific curator of the Wolfgang Wirichs Foundation, Krefeld. In 1995 he took over the scientific management of the "Research Project Fruit Trade at the University of Duisburg". Since his retirement he has been working as a freelancer for the Rheinische Post and has so far contributed more than 2,000 local glosses to the Duisburg edition of the RP. (As of March 2019)

Publications

The predominantly commercial work of Schenk includes around 120 articles, 40 articles in lexicons and compilations, numerous expert opinions, reviews and 7 "discussion contributions" from the Department of Economics at the University of Duisburg, the following books :

• History and order theory of the trading functions, series of publications of the FfH Berlin, third volume, volume 5, publishing house Duncker & Humblot, Berlin 1970, 192 pp.
• Vertical price maintenance as a form of vertical cooperation, Betriebswirtschaftliche Schriften, Volume 51, Verlag Duncker & Humblot, Berlin 1971, 131 pp.
• Distribution systems between industry and trade (co-author Andrea Wölk), series of FfH Berlin publications, third volume, volume 6, Duncker & Humblot publishing house, Berlin 1971, 159 pp.
• Promotion of sales-oriented corporate management in medium-sized companies in Berlin's industry (co-author Rolf Spannagel), FfH-Eigenverlag, Berlin 1971, 128 pp.
• Functions and services of the commercial agency in the competition of sales systems (co-authors Rolf Spannagel / Andrea Wölk), research association for the commercial agent and commercial brokerage, Cologne 1974, 309 p.
• The price comparison, Verlag CE Poeschel, Stuttgart 1981, 117 pp., ISBN 3-7910-0309-7 .
• The commercial agency as an autonomous sales system, research association for the commercial agent and commercial brokerage, CDH-Eigenverlag, Cologne, 310 pp.
• The concentration in the trade (co-authors Hiltrud Tenbrink / Horst Zündorf), Verlag Duncker & Humblot, Berlin 1984, 441 S; ISBN 3-428-05618-3 . (Tokyo 1988 translated into Japanese).
• Market economics of commerce, Gabler-Verlag, Wiesbaden 1991, XXX + 699 S., ISBN 3-409-13379-8
• Trade Psychology - An Introduction, UTB 1899, Verlag Vandenhoeck & Ruprecht, Göttingen 1995, 347 pages, ISBN 3-8252-1899-6 .
• The beginning of wisdom ... and the time afterwards. Memories of a class community at the Schwertstrasse high school in Solingen on their time as a schoolboy (1948–1957) and their post-school days (until 2004) (co-editor: Kurt Picard), self-published, Duisburg / Solingen 2004, 106 pp.
• The thesis. A guide for economists and social scientists, UTB 2657, Verlag Vandenhoeck & Ruprecht, Göttingen 2005, 216 pages, ISBN 3-8252-2657-3 .
• Psychology in Commerce. Decision-making bases for trade marketing, 2nd edition, Oldenbourg Verlag Munich Vienna, 2007, 329 pages, ISBN 978-3-486-58379-3 .
• Outskirts Notes. Local glosses, Anno-Verlag , Rheinberg 2013, 187 pages, ISBN 978-3-939256-13-7 .

Web links

• Homepage of Hans-Otto Schenk
• Homepage of the Wolfgang Wirichs Foundation