Harald Rau

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Harald Rau (* 19th August 1965 in Mannheim ) is a German communication scientist , media economist , author and journalist.

Career

1986 to 1992 he studied economics with a focus on marketing , banking and stock exchange and didactics of economics in Hagen as well as journalism in Dortmund, where he received his doctorate in 1999 at the Institute for Journalism at the Technical University on "Editorial marketing as a planning factor for regional daily newspapers". From 2001 to 2009 he taught in the journalism diploma course at the University of Leipzig , in 2007 he completed his habilitation there with a thesis on “Quality in an economy of journalism” and acquired the venia legendi for communication and media studies. In 2005 and 2006 he held a professorship for journalism (especially international media systems) in Leipzig, and in 2008 a professorship for adult education / continuing education at the Koblenz campus of the University of Koblenz-Landau. Since 2009 he has been Professor of Communication Management at the Ostfalia University of Applied Sciences in Salzgitter.

His focus in teaching and research is in the areas of media management and media economics as well as journalism and communication studies. He is research officer of the Faculty of Transport, Sports, Tourism and Media, Karl Scharfenberg Faculty, on the Salzgitter campus and Senator of the Ostfalia University of Applied Sciences, member of the 'Steering Committee' of the Leibniz ScienceCampus Postdigitale Participation (Braunschweig), President of Marketing -Club Braunschweig and Fellow in the Netzwerk Studium-hoch-n.

further activities

In addition to his scientific work and numerous research projects, he worked from 1984 to 2009 as a journalist, television author and presenter. In addition, Rau realized numerous national and international projects as a producer for business films.

He was a journalist, consultant and editor-in-chief at the following media companies (alphabetical order):

Fonts (excerpt)

  • 1994: Key Account Management. Concepts for effective relationship management, Wiesbaden, Gabler.
  • 1996: Benchmarking - Learning from the best , Wiesbaden, Gabler.
  • 2000: Editorial marketing, journalism as a planning factor in the positioning of regional daily newspapers , Wiesbaden, Deutscher Universitätsverlag.
  • 2000: With benchmarking to the top , Niedernhausen, Falken Management.
  • 2007: (Ed.) On the future of journalism, Berlin, Verlag Peter Lang.
  • 2007: Quality in a journalism economy. Business management solutions for the editorial office , VS-Verlag, Wiesbaden.
  • 2013: Invitation to Communication Studies , Stuttgart, UTB.
  • 2014: (Ed.) Digital Twilight, Baden-Baden, Nomos.
  • 2014: (with Ehlers, Annika) startup financing in the media industry. Founder between bootstrapping and bank credit, crowdfunding and venture capital, Baden-Baden, Nomos
  • 2016: (with Hennecke, Chris) Orderly relationships ?! Integration structures of German TV stations , Baden-Baden, Nomos.
  • 2016: The 'Writing Code': Better theses in less time, Baden-Baden, Nomos.

Web links

personal data
SURNAME Rau, Harald
BRIEF DESCRIPTION German communication scientist, media economist, author and journalist
DATE OF BIRTH August 19, 1965
PLACE OF BIRTH Mannheim