Heeb - The New Jewish Review was an English-language magazine that was published in New York and founded in Brooklyn , NY in 2001 and now only exists in blog form. The medium sees itself as a pop culture magazine and articulates a new Jewish, self-deprecating and reflective self-image that goes beyond religion, Holocaust literature and folklore.
The term Heeb was an anti-Jewish swear word in the first half of the 20th century , comparable to the expression Negro or Nigger for Afro-American ( African American ). As a provocative reinterpretation of the meaning-worsening term, it can be understood as an artificial word composed of Hebrew and Hip , a "hip Jew".
Heeb received positive reactions in major US media - from the New York Times to CNN . The unconventional way in which the staplers deal with the complex issues of the Jewish identity debate was praised.