Heiko Beier

Heiko Beier (* 1967 ) is a German educator, professor for digital media communication at the International University SDI Munich and co-founder of a technology company.

Life

Beier studied physics and philosophy at the University of Hamburg with a specialization in high energy physics .

He completed his doctorate in experimental particle physics as a research associate at the ZEUS experiment at the German Electron Synchrotron , Hamburg and as a visiting researcher at Columbia University , New York as a scholarship holder of the German Academic Exchange Service (DAAD).

After various positions in research management, software development and IT project management, he founded the company moresophy in 2001 together with the theoretical physicist Christoph Schmidt , whose core competence to this day is the development and utilization of semantic technologies in connection with machine learning (today also known as Cognitive Computing ).

For many years he has helped shape the development of the knowledge management discipline in Germany. a. as a member of the board of the knowledge management working group at Bitkom .

In 2010 he accepted the call of the Munich University for Applied Languages ​​(since 2020: International University SDI Munich ) as professor for international media communication. There he founded the master’s degree in international media communication for the interdisciplinary qualification of competencies at the interface of business, digital media and language.

research

Beier's research interests are computer-aided processes for the analysis of large unstructured amounts of data ( smart data ), the structuring of information as well as the machine development and representation of knowledge. As part of the professorship, the focus of application-related research is on the analysis of the possibilities created by digital communication technologies, their application in business and society, and their effects on people and their behavior. In addition to his original work in the field of experimental particle physics, his publications deal with the information science foundations of semantic analysis and structuring of information as well as their use. The focus is on applications to support marketing and customer communication. According to Beier, modern methods of semantic analysis create the prerequisites for dynamic, context-sensitive communication and demand-oriented editorial concepts.

For web-based communication, the criteria for determining information quality are shifting : accessibility, discoverability and consideration of the context gain in comparison to aspects more relevant for traditional media such as intrinsic quality. Beier transfers these principles to the mechanisms of search engine optimization . Publishers as well as editorial offices in marketing can increase the relevance of their content and address their target groups optimally if they take into account the language of their customers (on a linguistic and semantic level) in their own communication. Your own digital texts should therefore be subjected to a semantic relevance optimization before publication. This leads to a very effective SEO effect , because Google assigns high content relevance to such content due to the Hummingbird algorithm .

Publications (selection)

• The cognitive business revolution: man and machine united. Peaceful. , DIGITUS Magazin 3.2018, Online: https://digitusmagazin.de/2018/09/die-kognitive-business-revolution-mensch-und-maschine-vereint-friedlich/
• Digital upheaval or: The end of the Wild West , LEAD Digital, May 2018, www.lead-digital.de/dsgvo-facebook-das-ende-des-wilden-westens/
• with Ulrich Schmidt and David Klett (eds.): Inspired knowledge management - how to activate an unlimited raw material , AKA Verlag, Berlin, April 2015.
• In the customer's language , tekom magazine, issue 02/15, March 2015.
• Automation - the supreme discipline in content marketing , DOK Magazin, issue 01-15, March 2015.
• with Wolfgang Ziegler: Content delivery portals: The future of modular content , tc magazine, Feb 2015, www.tcworld.info/e-magazine/content-strategies/article/content-delivery-portals-the-future-of-modular- content /
• Strategy first. How to inspire your business with a content strategy , DOK Magazin, issue 06-2014, December 2014.
• with Wolfgang Ziegler: Everything has to go! Content delivery & retrieval for portals in technical communication , tekom magazine, issue,… October 2014
• with Stefan Symanek: Model-based matching of candidate profiles and project tenders in online recruiting , appears in KnowTech 2014: Future of Knowledge Work, Congress for Knowledge Management, Social Media and Collaboration, October 2014. ISBN 978-3-95545-085-4
• Enterprise Collaboration - needs a strategic concept , DOK Magazin, issue 01/2013.
• Appropriate access to technical content , in Tekom publication series Vol. 17: Target groups in technical communication, Jörg Henning / Martia Tjarks-Sobhani (ed.), November 2012.
• Corporate knowledge management: roles, processes, instruments , in Semantic Web: On the way to a networked knowledge society, Springer Verlag, Heidelberg, May 2006.
• World in transition - knowledge is necessary! . In: Banking Information Technology (BIT), ibi Research, Regensburg, edition 01/05.
• From word to knowledge - semantic networks as a means against the flood of information . In: Information Wissenschaft & Praxis, German Society for Information eV (Ed.), Edition 03/2004.
• Effective leadership with structured information - knowledge management as a contribution to corporate development . In: "Knowledge Management - Change, Value Creation, Growth", GITO Verlag, Berlin, 2004.
• Intelligent information structuring and text mining with semantic networks , in proceedings of the 25th DGI online conference "Competence in Content", published by Ralph Schmidt, 2003.
• Structure in the information chaos . In: DoQ magazine for document and knowledge management, H&T Verlag, Munich, issues 03-05 / 2002.

Web links

• Website of moresophy GmbH

Individual evidence

1. ↑ SDI