Heinrich Holland (economist)

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Heinrich Holland (* 1955 in Rheinberg ) is a German economist and professor of business administration at the University of Applied Sciences in Mainz .

Heinrich Holland

Life

Growing up in Kamp-Lintfort , Heinrich Holland studied business administration from 1975 to 1980 after graduating from high school at the Westphalian Wilhelms University in Münster (Westphalia), where he received his PhD in 1983. rer. pole. received his doctorate . Since 1987 he has been a professor at the Mainz University of Applied Sciences with a focus on dialogue marketing and quantitative methods of business administration.

Holland was the director of the German Dialog Marketing Academy (DDA) and a member of numerous juries and advisory boards. For example, he is a member of the jury of the Alfred Gerardi Prize for scientific work on dialogue marketing, the MAX Award and the E-Mail Marketing Award. He is the chairman of the “Go Dialog” award. Holland was the scientific director of the German Championship for Customer Communication 2011 and 2012, which u. a. organized by the think tank and the computer week. For a distance learning course on dialogue marketing, Holland has written 18 study books. Holland designed and hosted programs on business mathematics for the TV station BR-alpha .

Holland was President of the Kiwanis Club Wiesbaden in 2007/2008 and 2008/2009 . In local politics he is active as a board member and member of the local council.

Awards

Because of his services to research and training in dialogue marketing, he was inducted into the Hall of Fame by the German Dialogue Marketing Association (DDV) in 2004. In November 2013 he was honored by the DDA (German Dialog Marketing Academy) as "Lecturer of the Decade". In 2016 he was nominated for the science award for his work "Digital Dialog Marketing".

Fonts

Holland has mainly written publications on dialogue marketing, two of which have been published in Russian translations. In total, he has published over 20 books and over 250 articles and is the editor of a series of books on dialogue marketing.

  • with K. Scharnbacher: Statistics in the company. 15th edition. Wiesbaden 2015.
  • with D. Holland: Mathematics in the company. 12th edition. Wiesbaden 2016.
  • as editor: digital dialogue marketing . Wiesbaden 2014.
  • Dialog marketing , offline and online marketing, mobile and social media marketing. 4th edition. Munich 2016.
  • Dialogue marketing. Munich 2002.
  • with K. Bammel: Mobile Marketing . Munich 2006.
  • with K. Scharnbacher: Basics of Statistics. 8th edition. Wiesbaden 2010.
  • The new forms of advertising: guerrilla, viral and blogs. In: Frankfurter Allgemeine Zeitung . January 29, 2007, p. 20.
  • Open Source Marketing - Evropejskij wwojad na hobyju realnost In: Marketing Pro. Volume 9, Moscow 2008, pp. 40–42.
  • Currently there is no trend towards one-to-one marketing. In: Marketing Pro. Issue 1–2, Moscow 2010, pp. 24–26.
  • Various keywords (over 100). In: Gabler's Economic Lexicon. Wiesbaden 2017.
  • Big data marketing. In: G. Braun, T. Schwarz (Ed.): Guide to Data Driven Marketing. Waghäusel 2015, pp. 15–38.
  • Marketing. In: J. Hübner, J. Eurich, M. Honecker, T. Jähnichen, M. Kulessa, G. Renz (eds.): Evangelisches Soziallexikon. 9th edition. Stuttgart 2016, p. 964 f.
  • Market research. In: J. Hübner, J. Eurich, M. Honecker, T. Jähnichen, M. Kulessa, G. Renz (eds.): Evangelisches Soziallexikon. 9th edition. Stuttgart 2016, p. 968 f.
  • with S. Zand-Niapour: Factors influencing the adoption of "Connected Cars" by end users in Germany. An empirical study. (= UASM Discussion Paper Series. Paper No. 5/2017). Mainz May 15, 2017.
  • with N. Ramanathan: Customer Experience Management. In: F. Keuper, M. Schomann, L. Sikora, R. Wassef (Eds.): Disruption and Transformation Management - Digital Leadership - Digital Mindset - Digital Strategy. Wiesbaden 2018, pp. 343–352.
  • Cross-media linking of dialogue strategies. In: K. Otto, A. Köhler (Ed.): Cross-media in journalism and in corporate communication. Wiesbaden 2018, pp. 225–245.
  • Dialog marketing and customer loyalty with connected cars - How automobile manufacturers use data and networking to create the best possible customer experience. Wiesbaden 2019.

Web links

proof

  1. ↑ DDA selects lecturers of the decade ( Memento from March 4, 2016 in the Internet Archive )
  2. ^ EHI: nominated works. (PDF) EHI, accessed on June 8, 2016 .
personal data
SURNAME Holland, Heinrich
BRIEF DESCRIPTION German business economist and university professor
DATE OF BIRTH 1955
PLACE OF BIRTH Rheinberg