Henrion Ludlow Schmidt
Henrion Ludlow Schmidt was a German-English consulting firm for brand and corporate identities and was one of the oldest consulting firms of its kind in Europe.
Company history
The company was founded by FHK Henrion (born Heinrich Fritz Kohn ; 1914–1990), a German designer from Nuremberg. In 1936 Henrion went to Paris and studied textile design there. He later worked at Paul Colin's Poster Design School . In 1939 he finally emigrated to England, where he designed posters for the British Ministry of Information and the United States Office of War Information during the Second World War . Some covers for the US American newspaper Harper's Bazaar also date from this time .
In the post-war period he established himself as a designer for exhibitions, jewelry, magazines and corporate logos. In 1951 this led to the establishment of "Henrion Design Associates International".
As a result, Henrion advised companies across Europe on their design and identity and thus became an influential pioneer of strategic corporate design and corporate identity . Brands such as B. KLM , Tate & Lyle , Beiersdorf AG or C&A also owe their success to his work.
In 1981 two more partners were added, Chris Ludlow and Klaus Schmidt (1946–2007). The company name was changed to Henrion Ludlow Schmidt. Since then, other customers such as B. Mercedes-Benz , British Midland , London Underground , Deutsche Bank or E-Plus .
Most recently, Henrion Ludlow Schmidt worked in two offices in London and Hamburg and advised companies on all corporate identity issues .
After Schmidt's death in August 2007, the offices were closed and the last managing director of the Hamburg branch, Felix Stöckle, went to Interbrand .
Advisory approach
Henrion Ludlow Schmidt has been working with the “Holistic Solutions” consulting approach since 1990. This from Dr. The approach developed by Klaus Schmidt follows a holistic brand model that includes and networks all dimensions of a brand: culture, behavior, products and services, markets and customers, design and communication (see literature: "Inclusive Branding"). To control the dimensions, the brand positioning is defined, which summarizes the vision, mission and values as well as the distinguishing features, the service promise and the customer benefits of the brand. In this way, brand positioning can be implemented in an operationally relevant manner in all dimensions.
literature
- Klaus Schmidt: Inclusive branding. Methods, strategies and processes of holistic brand management . Luchterhand et al., Munich 2003, ISBN 3-472-05193-0 .
- Klaus Schmidt (Ed.): The quest for identity. Corporate identity. Strategies, methods and examples . Cassell, New York 1995, ISBN 0-304-33411-1 .
- FHK Henrion / Alan Parkin: Design coordination and corporate image . Studio Vista et al., London et al. 1967, ISBN 0-289-27868-6 .
Web links
- Henrion Ludlow Schmidt in the brand dictionary
Footnotes
- ↑ Spelling also Henrion, Ludlow & Schmidt Ltd.
- ↑ Henrion Ludlow Schmidt CEO Klaus Schmidt has passed away , Horizont online, February 2, 2007.
- ↑ Obituary: Dr. Klaus Schmidt left us suddenly and unexpectedly , Handelsblatt, February 2, 2007.