Hitradio X
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| Radio station ( private ) | |
| reception | analog terrestrial , cable |
| Reception area | Greater Günzburg (UKW) |
| business | December 6, 2001 to March 14, 2003 |
| executive Director | Andreas Bugar, Swen Kuboth (until April 2002) |
| List of radio stations | |
Hitradio X was a commercial private radio broadcaster based in the Swabian town of Günzburg , which broadcasted on Günzburg (Birket) on FM 90.3 and in the Kabel Deutschland network on 104.05 MHz. The program was also available on the Internet.
history
Hitradio X was a broadcaster as part of the “second frequency concept” of the Bavarian State Center for New Media (BLM). Usually stations of this concept are hosted by the existing local local station and are called Radio Galaxy . Since the providers in question waived, a consortium of local entrepreneurs came under the name "Mach-1 KG", the advertising agency operators of Radio Canale Grande under the name "Mach-1 GmbH", the Augsburg media entrepreneur Markus Gilg and the St. Ulrichs Verlag to the train. The name was an embarrassing solution, as the providers could not agree on a joint proposal, so the name was taken from a former Belgian local radio of the same name, for which one of the employees worked as a presenter.
At the beginning, the program was designed by Mach-1 GmbH managing director Swen Kuboth, who was previously program director at Radio Canale Grande . There was also an extensive cooperation agreement with Radio Canale Grande. Although Hitradio X was both a great success with the public (second most listened to radio station in the broadcast area) and had numerous advertising customers, the decline soon set in, which led to the cessation of broadcasting operations. In addition, a second program called "Hitradio X Classix" existed at the same time, which could only be received via internet stream and broadcast disco hits from the 60s to 80s. After the main program had ended, it was forgotten to inform the external server operator, so “Hitradio X Classix” continued to run automatically until the end of 2005.
Program structure
With the exception of the world news, Hitradio X designed the entire program itself. The world news was purchased from the service provider BLR . During the day, the music color consisted of 50% current chart hits; 25% new releases and pre-releases; and 25% pop hits from the 80s and 90s. The titles were not tested by agencies, as is usually the case, but selected by hand by music editors. The result was a mixture suitable for the masses, which, however, was audibly differentiated from the competition. In the evening there were special music programs which the music editors designed completely independently. The central content of the word program was local content. Over 60 minutes of local word were produced daily. The special nights that were always broadcast before public holidays and the in-house dialect comedy were particularly popular.
Decline
Due to the shareholder structure, there were differences from the first day on in terms of the goals, financial resources of the station and the basic strategy. Since this dispute was partly carried out publicly in the press and on the Internet, the advertising industry suffered damage to its image and the regulatory authorities were reluctant to act. Associated with this was a lively change of staff and shareholders, which audibly damaged the program. Since after a year all shareholders and employees with industry experience had resigned or resigned, the remaining shareholders decided to sell the station. However, since this was not possible according to the state media law, the supervisory authority transferred the programming contract directly to the competitor Donau 3 FM and the companies affiliated with Hitradio X filed for bankruptcy .
Web links
- Hitradio-X revival site
- "Hitradio X Günzburg stops broadcasting" (BLM, March 13, 2003)
- Closing date article
Coordinates: 48 ° 27 ′ 20.6 ″ N , 10 ° 16 ′ 44.6 ″ E