Bavarian state headquarters for new media

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Bavarian State Center for New Media
- BLM -

Bavarian State Center for New Media Logo 2014.png
State level Free State of Bavaria
legal form Institute of public right
Supervisory authority Bavarian State Ministry for Science and Art
founding April 1, 1985
Headquarters Munich
Authority management Siegfried Schneider , President
Web presence
Lecture by an employee of the American Consulate General at the Bavarian State Center for New Media (2012)

The Bavarian State Center for New Media (BLM) is one of the 14 state media authorities and an institution under public law in Bavaria . She oversees the private broadcasting services in Bavaria. The BLM belongs to the working group of the state media authorities ( the media authorities ).

Due to a regulation in Article 111a of the Bavarian Constitution , according to which private broadcasting may only be broadcast under public law , the BLM de iure is the organizer of all Bavarian broadcast programs that are broadcast by private providers. In the course of approval, the BLM therefore legally concludes a provider contract with the program providers. This distinguishes the program providers in Bavaria, i.e. a radio or television station in Bavaria called in everyday language, from the broadcasters (radio and television) in other federal states, in which a program provider basically has the position of a broadcaster. BLM was founded on April 1st, 1985 .


The main organs of the BLM for licensing Bavarian radio and television offers are the President ( Siegfried Schneider ) together with his managing director Dr. Thorsten Schmiege (since September 1, 2019, previously Martin Gebrande ) and the media council (chair: Walter Keilbart). The television committee, radio committee, policy committee and decision-making committee report to this committee. These bodies review license applications and oversee programs. The media competence committee and the digital committee have existed since 2014 as cross-sectional committees made up of members of the radio, television and policy committee. In contrast to most of the state media authorities, the BLM has another body, the administrative board (chaired by Roland Richter), which is responsible for the economic affairs of the BLM.

The Commission for Licensing and Supervision (ZAK), the Commission for Determining Concentration in the Media Sector (KEK), the Committee Chairpersons Conference (GVK) and the Commission for Youth Media Protection are used by the BLM for the approval of Bavarian providers of nationwide television and radio programs and their supervision (KJM) as organs (Section 35 (2) sentence 2 RStV). Since these commissions are nationally responsible and serve as organs for the respective state media authority in the approval and supervisory procedure, the public debate likes to use the pictorial term "traveling organs".

The president of the BLM is Siegfried Schneider . The former CSU politician, who has gradually given up his political offices, took office as President on October 1, 2011. From January 2016 to December 2019, Schneider was chairman of the directors' conference of the media authorities (DLM) and thus also chairman of the commission for approval and supervision (ZAK). The general conference of the media authorities elected him to succeed Jürgen Brautmeier .

Previous presidents were Rudolf Mühlfenzl (1986–1989) and Wolf-Dieter Ring (1990–2011).


The BLM bears public responsibility for the programs offered by private providers that it has approved (Art. 2 of the Bavarian Media Act - BayMG). The tasks of the BLM include the approval and control of private broadcasters who broadcast their offers via broadcasting systems in Bavaria. In the case of so-called nationwide broadcast satellite programs, the broadcasters can choose the state media authority that they want to be licensed and supervised by (cf. Section 36 (1) sentence 1 of the Interstate Broadcasting Agreement - RStV). The supervision extends to compliance with the protection of minors and compliance with the advertising regulations including the advertising volume limit. Other fields of activity are: B. the allocation of frequencies, the promotion of Bavarian radio and television programs, public relations and the compilation of statistics on media use, which takes place in the form of research assignments, not forgetting media education and media education. The catalog of tasks set out in Art. 11 BayMG, which includes numerous other tasks, is not exhaustive. BLM is entitled to perform other tasks that are compatible with its function as the public service provider of broadcasting services under the BayMG (Art. 2 Para. 1 BayMG) and as a state media authority (Art. 10 Para. 1 Sentence 3 BayMG). The BLM annually awards the BLM Radio Prize and BLM Local TV Prize to promote journalistic quality in the programs of local radio and television stations. A jury will decide on the award. The best radio and television reports of a year with local significance are awarded in four categories. In addition, the BLM is twice a year the magazine tendency out which is available for free.

The media company logo

 Working group of the state media authorities

Thüringer Landesmedienanstalt Medienanstalt Hamburg/Schleswig-Holstein Medienanstalt Sachsen-Anhalt Sächsische Landesanstalt für privaten Rundfunk und neue Medien Landesmedienanstalt Saarland Landeszentrale für Medien und Kommunikation Rheinland-Pfalz Landesanstalt für Medien Nordrhein-Westfalen Medienanstalt Mecklenburg-Vorpommern Hessische Landesanstalt für privaten Rundfunk und neue Medien Medienanstalt Hamburg/Schleswig-Holstein Medienanstalt Berlin-Brandenburg Medienanstalt Berlin-Brandenburg Bayerische Landeszentrale für neue Medien Landesanstalt für Kommunikation Baden-Württemberg Landesmedienanstalt Saarland Landesanstalt für Kommunikation Baden-Württemberg Bayerische Landeszentrale für neue Medien Sächsische Landesanstalt für privaten Rundfunk und neue Medien Thüringer Landesmedienanstalt Medienanstalt Sachsen-Anhalt Medienanstalt Berlin-Brandenburg Medienanstalt Mecklenburg-Vorpommern Medienanstalt Hamburg/Schleswig-Holstein Bremische Landesmedienanstalt Niedersächsische Landesmedienanstalt Landesanstalt für Medien Nordrhein-Westfalen Hessische Landesanstalt für privaten Rundfunk und neue Medien Landeszentrale für Medien und Kommunikation Rheinland-Pfalz Bremische Landesmedienanstalt Niedersächsische LandesmedienanstaltMedienanstalten-Karten-mit-Logos.svg
About this picture

In May 2012, the VBL , an interest group of Bavarian local broadcasters, posted an expert opinion on the network that it had commissioned from the Regensburg university professor Gabriela von Wallenberg. It claims that the BLM performs tasks without a legal basis, and demands that the BLM should curtail its fields of activity and reduce the effort involved in performing tasks in many areas. In September 2012, the BLM posted an expert opinion by the constitutional lawyer Herbert Bethge , which accuses the VBL expert opinion of neglecting jurisprudence and literature and denies its scientific nature. This report comes to the conclusion that, for constitutional reasons alone, the BLM's Media Council is entitled to define tasks within the framework of the public-law earmarking of the BLM (cf. Art. 1 Para. 1 BayMG) that the BLM performs in addition to the open 11 sentence 2 BayMG, and to determine the intensity and scope of the performance of tasks largely independently.

The BLM is a founding member of the MedienCampus Bayern , the umbrella organization for media education and training in Bavaria. BLM is also a partner of MedienNetzwerk Bayern, which was founded in 2013 by then Media Minister Thomas Kreuzer as a successor to the cluster for audiovisual media (CaM) . BLM is one of the co-initiators of the digital broadcasting technology DVB-T and DAB in Germany. BLM has two wholly owned subsidiaries. Medientage München GmbH and Bayerische Medien-Servicegesellschaft mbH, based in Nuremberg. Both subsidiaries organize events such as the Munich Media Days, the Lokalrundfunktage, the Mobile Media Day and many more.

The BLM itself organizes a large number of events, such as the German Social TV Summit, media.innovations, the Augsburg media talks and many other events for the media industry.

Media Lab Bavaria

BLM has been running the Media Lab Bavaria in the WERK1 start-up center in Munich since June 2015 . The lab is a coworking space and incubator for digital journalism, a place for everyone who wants to help shape media change. The Media Lab Bayern is an institution of the BLM and is funded by the Bavarian State Ministry for Economic Affairs and Media, Energy and Technology. We are looking for creative thought leaders from journalism, design and development who want to implement their own media projects. In the lab they can develop ideas, find team members and design prototypes for apps and tools in the digital media world. With the “Media Entrepreneurship Program” and the “Media Startup Fellowship”, BLM promotes ideas and projects that advance the media and news industry, be it content or technology-related . Topics are, for example: messaging and bots , artificial intelligence and machine learning , data and robot journalism, payment and paid content , 360 ° video, augmented and virtual reality , mobile storytelling or native advertising .

Web links

Commons : Bavarian State Center for New Media  - collection of images, videos and audio files


  • Herbert Bethge : The constitutional status of the Bavarian State Center for New Media (BLM). 2nd, revised edition. Baden-Baden 2011, ISBN 978-3-8329-7010-9 .
  • Rupert Stettner : The position of the Bavarian state center for new media in the broadcasting system according to the Bavarian media law. Munich 1999, ISBN 3-88927-246-0 .
  • Ralf Müller-Terpitz : The financial autonomy of the Bavarian state center for new media in the light of the current promotion of local and regional television offers. Baden-Baden 2010, ISBN 978-3-8329-5903-6 .
  • Gregor Kirchhof: The Bavarian Media Council: between the public sector and society. Baden-Baden 2017, ISBN 978-3-8487-4293-6 .

Individual evidence

  1. Organs> President. Accessed October 1, 2011.

Coordinates: 48 ° 6 '0.7 "  N , 11 ° 38' 14.3"  E