In publications , works of art , communication and the media , content is understood to be the information content that is addressed to the end user or the public and carries meanings. Content itself is immaterial, directed at a recipient and dependent on the context, but conditioned by material carriers and social and historical aspects.
Since the mid-1990s in the German language also is Anglizismus Content (English content , the content ) is used, in particular in connection with the new media and digital goods . This is intended to separate the transmitted content from the infrastructure of a medium and from metadata (information that is used to manage the content); but especially from the advertising space , the proceeds of which generally finance the medium. When watching TV , the content is, for example, not the individual television stations or television as a broadcast schedule , but the totality of the transmitted television programs .
Through digitization , media content can be available in a wide variety of forms, as text, image, audio or video data. Under the conditions of the Internet , the media content becomes a product that is produced independently of the particular medium and can be tailored to different user groups (formatting).
With the marketing of paid content employed, ie paid content media companies are also called content industry referred. Open content, on the other hand, refers to content for which the author receives no remuneration and whose distribution is expressly desired. With user-generated content content are addressed in which the contrast between producer and consumer is blurred.
In connection with the Internet, computers, software and hardware, the word content can be found as a component in numerous combinations. The only examples are content management or the multiple use of content ( content syndication ).
Types of media content
A distinction is made between two types of content:
- linear media content: classic media content, such as B. radio , cable or satellite television .
- non-linear media content: media content over the internet , such as B. the film-on-demand , which you can watch at a self-determined time.
- Bonfadelli, H. (2002): Media content research: Fundamentals, methods, applications. Constance: UTB .
- Jakubetz, Christian: Crossmedia. UVK , Konstanz 2008 ISBN 978-3-86764-044-2
- Maurer, M. & Reinemann, C. (2006): Media content: An introduction. Wiesbaden: Publishing house for social sciences .
- "The newspaper (has) now the character of a company that produces advertising space as a commodity that can only be sold through the editorial space." Karl Bücher , quoted from Claudia Mast : Journalism in the Internet Age. Content supplier or more? ( Memento of October 11, 2007 in the Internet Archive ) (via archive.org ; PDF; 98 kB)
- Adolf Proidl: semantic television . Tweakfest. March 2, 2010. Accessed on March 16, 2011: “The digitization of television and the steadily growing range of video content catapults consumers into a confusing entertainment universe of linear (broadcast, cable and satellite TV) and non-linear (VOD , Internet) content. At the same time, our dynamic lifestyle requires more and more flexibility and less and less fits the concept of static broadcasting structures for media consumption. What is needed are services that allow users to determine when, where and how they ( sic ) access entertainment. "