Ingo Balderjahn

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Ingo Balderjahn

Ingo Balderjahn (* 1952 in Kiel ) is German university professor for business administration at the University of Potsdam . In addition, he was co-editor of the trade journal Die Betriebswirtschaft (DBW) and until 2014 a member of the Advisory Board for Sustainable Development of the State of Brandenburg. In 2018 he was awarded the honorary title of Senior Professor by the University of Potsdam for his special services in teaching and research as well as for the development of the university.

Life

After studying industrial engineering (1975–1981) at the Technical University of Berlin and graduating with a Dipl.-Ing. He worked as a research assistant (1982–1987) at the Institute for Quantitative Methods at the Technical University of Berlin, where he received his doctorate in 1986 (Dr. rer. Oec.).

From 1987 to 1989 he was a research assistant and then until 1992 academic advisor at the Institute for Industrial Research, Market and Consumption Department at the University of Hanover .

In 1992, as part of his habilitation, he received a Dr. rer. pole. habil. the license to teach business administration at the University of Hanover. Since March 1, 1993 he has held the “Chair for Business Administration with a Focus on Marketing I” at the University of Potsdam.

Research and interests

He researches the following topics:

  • Sustainable management and consumption
    • Consumer Social Responsibility
    • Sustainable and ethical consumption
    • Sustainable Consumption Behavior
    • Anti-consumption behavior
  • Location Marketing
  • Market research
  • Multivariate methods

Publications (selection)

Books

  • Location marketing, 2nd edition, Munich: UVK / Lucius, 2014 ( ISBN 978-3-8252-4195-7 )
  • Sustainable management and consumer behavior, Munich: UTB Lucius, 2013 ( ISBN 978-3-8252-3902-2 )
  • Introduction to Business Administration, 7th edition, Stuttgart: Schäffer-Poeschel, 2016. (with G. Specht) ( ISBN 978-3-7910-3532-1 )
  • Consumer behavior and marketing. Basics for strategies and measures, Stuttgart: Schäffer-Poeschel, 2007 (with J. Scholderer) ( ISBN 978-3-7910-2535-3 )

Essays

  • The many faces of sustainability-conscious consumers: A category-independent Typology, in: Journal of Business Research, Vol. 91 (2018), Page 83–93 (with Peyer, M .; Seegebarth, B .; Wiedmann, K.- P .; Weber, A.)
  • The sustainability roots of anti-consumption lifestyles and initial insights regarding their effects on consumers' well-being. in: Journal of Consumer Affairs, Vol. 50 (2016), Issue 1, Page 68–99 (with Seegebarth, B .; Peyer, M .; Wiedmann, K.)
  • Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers' sustainability, in: AMS Review: Volume 3, Issue 4 (2013), Page 181–192 (with Buerke, Kirchgeorg, Peyer, Seegebarth, Wiedmann).
  • How much morality does business administration need? in: Die Betriebswirtschaft (DBW), Volume 73 (2013), Issue 3 (Editorial), pp. 161–163.
  • Awareness of fair consumption: conceptualization, measurement and effect, in: Die Betriebswirtschaft (DBW), 72nd year (2012), issue 4, pp. 343–364 (with M. Peyer)
  • On the Moral Value of Cause related Marketing, in: MARKETING ZFP, 33rd year (2011), pp. 159–170 (with S. Oloko)
  • What is the difference between hard and soft structural equation models? An attempt to clarify the LISREL-PLS question, in: MARKETING ZFP, 28th year (2006), pp. 57–70 (with J. Scholderer)
  • Personality Variables and Environmental Attitudes as Predictors of Ecologically Responsible Consumption Patterns, Journal of Business Research, Vol. 17 (August 1988), pp. 51-56

Web links

supporting documents

  1. ↑ a b c page of his chair
  2. ↑ Sustainability Advisory Board
personal data
SURNAME Balderjahn, Ingo
BRIEF DESCRIPTION German industrial engineer and university professor
DATE OF BIRTH 1952
PLACE OF BIRTH Kiel