Ingo Hamm
Ingo Hamm (born April 16, 1971 in Worms ) is a German psychologist . Since 2015 he has been Professor of Business Psychology at the Darmstadt University of Applied Sciences .
Life
Hamm studied psychology and business administration at the University of Mannheim . After completing his studies as a psychologist, he first worked as a trend researcher in the trend office with Matthias Horx . Shortly thereafter he founded A&B Analyze und Beratung GmbH , an institute for trend research and market research, later renamed GIM argo GmbH as a joint venture with GIM Heidelberg . Hamm received his doctorate in economics on the subject of youth marketing. From 2003 to 2006, Hamm was a consultant at McKinsey & Company, Inc. , Then responsible for international projects at BASF SE for several years.
In 2015 Hamm became Professor of Business Psychology at Darmstadt University of Applied Sciences, with a focus on the market, consumers and media.
research
The focus of his teaching and research is on the core topics of applied business psychology relating to communication, consumption and work. His current research topics include future of work / new work , artificial intelligence in social research (especially deep learning and artificial neural networks ), customer insights and brand management.
Publications
- Hamm, I. (2019): "Buying instinct - with a simple model of consumer behavior for targeted marketing strategies", Schaeffer-Poeschel-Verlag, Stuttgart
- Hamm, I. (2010): “Successful Change Communication as a Management Task”, in: “Change Communications Yearbook 2010”, Ed .: Harringer C. & Maier, H .; Springer publishing house
- Hamm, I. (2008): “Do luxury hotels need an umbrella brand? Opinion on the Lilypad case ", in: Harvard Business Manager 3/2008 (German Edition)
- Hamm, I. & Bungard, W (2003): “Ethnography as explorative social research”, in: Wirtschaftspsychologie aktuell 3/2003
- Hamm, I. (2003): “The MTV Mindset Studies - Youth Marketing with Subcultures and Lifestyles”, Schaeffer-Poeschel-Verlag, Stuttgart; ISBN
- Hamm, I. (2003): “A lifestyleistic segmentation of the youth market”, dissertation, MADOC university publication server University of Mannheim
- Hamm, I. (2000): “Lifestyle factors in young people”, in: “Young people in the focus of relationship marketing”, Ed .: Zanger, C. & Griese, K., Vahlen Verlag
- Hamm, I. (2000): "Internet advertising - From strategic conception to successful appearance", Schaeffer-Poeschel-Verlag, Stuttgart
- Hamm, I. & Bismarck, W.-B. von (1998): "Advertising and Multimedia - Perspectives for Consumers", in: Mannheimer Contributions to Business Psychology, 1/98
- Hamm, I. (1997): "Electronic Branding", in: Planning & Analysis, 1/97
Web links
- Literature by Ingo Hamm in the German National Library
- Ingo Hamm's research profile on ResearchGate
- Ingo Hamm's website
Individual evidence
| personal data | |
|---|---|
| SURNAME | Hamm, Ingo |
| BRIEF DESCRIPTION | German psychologist |
| DATE OF BIRTH | April 16, 1971 |
| PLACE OF BIRTH | Worms |