Ingo Hamm

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Ingo Hamm  (born April 16, 1971 in Worms ) is a German  psychologist . Since 2015 he has been Professor of  Business Psychology  at the  Darmstadt University of Applied Sciences .

Life

Hamm studied psychology and business administration at the  University of Mannheim . After completing his studies as a psychologist, he first worked as a trend researcher in the trend office with Matthias Horx . Shortly thereafter he founded A&B Analyze und Beratung GmbH , an institute for trend research and market research, later renamed GIM argo GmbH as a joint venture with GIM Heidelberg . Hamm received his doctorate in economics on the subject of youth marketing. From 2003 to 2006, Hamm was a consultant at McKinsey & Company, Inc. , Then responsible for international projects at BASF SE for several years.

In 2015 Hamm became Professor of Business Psychology at Darmstadt University of Applied Sciences, with a focus on the market, consumers and media.

research

The focus of his teaching and research is on the core topics of applied business psychology relating to communication, consumption and work. His current research topics include future of work / new work , artificial intelligence in social research (especially deep learning and artificial neural networks ), customer insights and brand management.

Publications

Web links

Individual evidence

  1. Trend office
  2. ^ GIM Heidelberg