Innocent drinks
| Innocent Limited
|
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|---|---|
 |
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| legal form | Corporation (United Kingdom) |
| founding | 1998 |
| Seat | London |
| Number of employees | over 250 |
| sales | over 260 million euros (2014) |
| Branch | Beverage manufacturer |
| Website | www.innocentdrinks.co.uk |
Innocent Limited is a UK based company that specializes in making smoothies and fruit juices . The company is registered in the Companies House under No. 04007092.
In 2009, Coca-Cola initially acquired a minority stake below the blocking minority . Coca-Cola has owned over 90% of the company's shares since 2013.
Business activity
innocent was founded in 1998 by Richard Reed, Jon Wright and Adam Balon and today employs 250 people in Europe. The drinks are sold in supermarkets, cafes, gas stations and other stores. The annual turnover in 2007 was 150 million euros, innocent currently sells around two million smoothies every week. This makes the company the market leader in Europe.
sustainability
According to the company, sustainability is very important . In addition to the bottles, which are made from 25-50% recycled plastic , this also includes reducing the carbon footprint , saving materials, protecting the environment and donating 10% of the annual profit. The The Innocent Foundation receives the largest amount of donations and support so that claims to development projects in the producing countries of the fruit used.
criticism
Various products of the company are repeatedly criticized because of misleading declarations. For example, only pineapple, mango and passion fruit are shown on the label of the “innocent direct juice Tropical Mix”, but no other fruits. According to the list of ingredients, only a total of 15 percent of the product comes from the fruits shown, of which 12 percent pineapple, 2 percent mango and only 1 percent passion fruit. The main ingredients are apple juice (with 50 percent) and orange juice (with 35 percent) (significantly cheaper to produce). 85 percent of the product thus consists of “stretching” components that are not shown on the label. In 2018, the Association for Consumer Information (VKI) won the right from the Salzburg Regional Court , confirming that innocent Alps GmbH was misleading consumers.
Web links
Individual evidence
- ^ Companieshouse.gov.uk. Retrieved September 15, 2018 .
- ↑ Smoothie manufacturer Innocent is losing its innocence . In: The world . April 8, 2009 ( welt.de ).
- ^ Coca-Cola takes full control of Innocent . In: The Guardian . February 22, 2013 ( theguardian.com [accessed June 9, 2013]).
- ↑ innocentdrinks.de ( Memento of the original dated February 2, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF).
- ↑ innocentdrinks.de ( Memento of the original from October 8, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ food clarity.de
- ↑ VKI success: innocent must not mislead consumers In: vki.at, September 20, 2018, accessed on September 23, 2018.
