Jan Wieseke

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Jan Wieseke (* 1974 ) is a German university professor and sales and marketing researcher.

Life

Wieseke graduated from high school in Osterholz-Scharmbeck in 1994 . He then studied psychology at the Philipps University in Marburg and graduated in 2001 with a diploma. In 2004 he received his doctorate in business administration from the Philipps University of Marburg . From 2007 to 2008 he was an assistant professor at the Chair for Business Administration and Marketing I at the University of Mannheim with Christian Homburg . In 2009 he completed his habilitation there in business administration.

In October 2008, Wieseke accepted the call to the Ruhr University in Bochum . Together with the now deceased Mario Rese , he headed the Marketing Department at the Ruhr University in Bochum, succeeding Peter Hammann and Werner Hans Engelhardt . Since 2014, he and Christian Schmitz have jointly headed the Sales & Marketing Department of the Ruhr University Bochum as professors. It is the only department in Europe dealing with sales management. Since the summer semester of 2016, they have also been offering the only university master’s degree in "Sales Management".

He turned down various calls from other well-known faculties. He has been elected Chair of the Year by both students from the Faculty of Economics and the Unicum student magazine. In 2016 he won the German Science Award with the Sales & Marketing Department.

Wieseke is one of the most cited German-speaking sales researchers today. He was named Professor of the Year in 2014. He was selected from all 300 nominated German professors in the field of law and economics.

Publications (selection)

  • Implementation of innovative service brands. Success factors and design proposals based on an empirical multi-level analysis. Deutscher Universitätsverlag, Wiesbaden 2004, ISBN 3-8244-8257-6 .
  • with Christian Homburg (Hrsg.): Handbuch Vertriebsmanagement. Gabler, Wiesbaden 2011, ISBN 978-3-8349-1977-9 .
  • Habel, Johannes, Laura M. Schons, Sascha Alavi and Jan Wieseke (2016) “Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers' Perceived Price Fairness, " Journal of Marketing , 80 (1), 84-105.
  • Haumann, Till, Pascal Güntürkün, Laura M. Schons and Jan Wieseke (2015), "Engaging Customers in Co-Production Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Co-Production Intensity", Journal of Marketing , 79 (6).
  • Alavi, Sascha, Torsten Bornemann and Jan Wieseke (2015), “Gambled Price Discounts - A Remedy to the Negative Side of Regular Price Discounts,” Journal of Marketing , 79 (2), 62–78.
  • Wieseke, Jan, Sascha Alavi and Johannes Habel (2014), “Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations,” Journal of Marketing , 78 (6), 17–37.
  • Haumann, Till, Benjamin Quaiser, Jan Wieseke and Mario Rese (2014), “Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer – Company Identification Over Time,” Journal of Marketing , 78 (6) , 78-102.
  • Wieseke, Jan, Michael Ahearne, Florian Kraus and Sven Mikolon (2012), “Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes,” Journal of Marketing , 76 (3), 1-20.
  • Homburg, Christian , Martin Artz and Jan Wieseke (2012), “Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?” Journal of Marketing , 76 (3), 56-77.
  • Luo, Xueming, Christian Homburg and Jan Wieseke (2010), “Customer Satisfaction, Analyst Stock Recommendations, and Firm Value,” Journal of Marketing Research , 47 (6), 1041-1058.
  • Homburg, Christian , Jan Wieseke and Torsten Bornemann (2009), “Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge,” Journal of Marketing , 73 (4), 64–81.
  • Homburg, Christian , Jan Wieseke and Wayne D. Hoyer (2009), “Towards an Extended Understanding of The Service Profit Chain - The Relevance of Social Identification,” Journal of Marketing , 73 (2), 38–54.
  • Wieseke, Jan, Michael Ahearne, Son K. Lam and Rolf van Dick (2009), “The Role of Leaders in Internal Marketing: A Multilevel Examination Through the Lens of Social Identity Theory”, Journal of Marketing , Vol. 73 (2) , 123-45.

Web links

Individual evidence

  1. ↑ [1]
  2. ↑ [2]
  3. ↑ [3]
  4. ↑ Jan Wieseke is Professor of the Year.Retrieved May 3, 2015.
personal data
SURNAME Wieseke, Jan
BRIEF DESCRIPTION German university professor and marketing researcher
DATE OF BIRTH 1974