JustFab

Just Fabulous Inc.
legal form	Inc
founding	2010
Seat	Los Angeles , United States
management	Adam Goldenberg, Don Ressler
Number of employees	around 700 (as of May 2013)
sales	approx. 190 million euros (2013)
Branch	Internet trade : fashion shipping
Website	www.justfab.de
Stand 2013

JustFab , formerly Justfabulous , is an online fashion and styling service that was founded in Los Angeles in 2010 and produces and sells women's accessories such as shoes and handbags . JustFab has also been active on the German market since May 2012.

history

JustFab was founded in March 2010 by Don Ressler and Adam Goldenberg. In September 2011, Kimora Lee Simmons became President and Creative Director of JustFab. In addition, JustFab received funding of $ 33 million. Since then JustFab has announced partnerships with Avril Lavigne and her Abbey Dawn collection, as well as Dereon by Beyoncé . In July 2012 JustFab received an additional $ 76 million funding.

In January 2013, JustFab announced the acquisition of subscription commerce company FABKids. In addition, in May 2013 the Barcelona-based company “TheFabShoes” was acquired. According to the latest information, JustFab's turnover will grow from 77 million euros in 2012 to over 190 million euros in 2013 and has over 700 employees in Los Angeles, Louisville and Charlotte (USA) - Berlin, London and Barcelona (Europe). The European share of sales is 30 million euros.

Just Fabulous Inc. is part of the Intelligent Beauty Inc. group of companies. Sister companies of Just Fabulous Inc. are Dermstore.com, which operates on the American market and operates one of the largest online shops for dermatological products in the USA, and SENSA, a product in the field Sells food supplements . In October 2013, JustFab introduced Fabletics , a company founded together with actress Kate Hudson , which sells sports outfits. All four companies are headquartered in El Segundo, California . Fabletics has also been active in Germany, England and France since July 2014.

membership

At the beginning, users have to go through a style test, which provides information about their fashion preferences and thus enables Justfab to personalize the offer. The registered users then receive new product suggestions based on their style profile every month. The creation of these style suggestions is free of charge. Users can have new styles put together as often as they want.

When purchasing for the first time, registered customers can choose between VIP and guest membership. The VIP membership enables the purchase of the products at a special price. In return, the VIP member must visit the website at least once a month and either buy any product or pause membership. Basic members can purchase the products for prices starting at € 49.95, but have no monthly obligation.

Kimora: House of Fab TV Show

In January 2013, the first episode of the TV show House of Fab with Kimora Lee Simmons was broadcast on the TV channel Style Network in the USA . 8 episodes are about the structure of the company JustFab. The TV show is a sequel to Kimora Lee Simmons' previous TV show Life in the Fab Lane . After the format was broadcast in England in March 2013, it was expanded into the German-speaking market on the E! Entertainment .

Criticisms

The business policy of this “subscription retailer”, which was previously unknown in Germany (2013), is met with incomprehension by some customers and is also discussed controversially in the press. For example, Stern magazine took up the JustFab online theme in September 2012. Above all, the debiting of the so-called membership fees is criticized there. The subject of the company's “well-hidden” fashion subscription is also highlighted in consumer forums and commented critically, as before. The main point of criticism is above all that the different subscription models are tied to the behavior of the members. Only the VIP subscribers have the option to pause the subscription model. If, however, a member neither pauses nor purchases one of the listed products within the first five days of a month, a credit of € 39.95 will be automatically deducted from the deposited means of payment, which can only be used for future purchases.

Individual evidence

1. ↑ http://pandodaily.com/2013/05/23/with-250m-revenue-rate-in-site-justfab-acquires-the-fab-shoes-in-search-of-european-domination/
2. ↑ Gründerszene Today. May 2, 2012, accessed May 21, 2019 . 
3. ↑ Tomio Geron: Former Intermix COO Raises $ 33M For Fashion Brand JustFabulous. Retrieved May 21, 2019 . 
4. ↑ Kimora Lee Simmons steps into her new role at justfab.com. In: LA Times Blogs - All The Rage. September 22, 2011. Retrieved May 21, 2019 (American English). 
5. ↑ Gilt Groupe Investor Matrix Partners Leads $ 33M Round In Fashion Retail And Styling Platform JustFabulous. In: TechCrunch. Retrieved May 21, 2019 (American English). 
6. ↑ Rachel Brown, Rachel Brown: JustFab Links With Avril Lavigne's Abbey Dawn Line. In: WWD. February 7, 2012, accessed May 21, 2019 . 
7. ↑ Archived copy ( Memento of the original from September 21, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
8. ↑ JustFab Just Nabbed Another $ 76M To Take Its Fashion Platform International And Beyond Shoes. In: TechCrunch. Retrieved May 21, 2019 (American English). 
9. ^ JustFab Acquires Subscription-Based Kids Clothing Service FabKids. In: TechCrunch. Retrieved May 21, 2019 (American English). 
10. ↑ http://upstart.bizjournals.com/money/loot/2013/05/23/justfab-acquires-european-the-fab-shoes.html
11. ^ JustFab acquires The Fab Shoes to take on the European market. In: VentureBeat. May 23, 2013. Retrieved May 21, 2019 (American English). 
12. ↑ JustFab Goes Up A Size In Europe, Acquires Fab Shoes To Take Its Fashion Subscription Service To France And Spain. In: TechCrunch. Retrieved May 21, 2019 (American English). 
13. ↑ INTERNET WORLD Business: Expansion to France and Spain. Retrieved on May 21, 2019 (German). 
14. ↑ Archive link ( Memento of the original from May 17, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
15. ↑ Dermstore | Skin Care Website for Beauty Products Online: Cosmetics, Makeup, Hair & Body. Retrieved May 21, 2019 . 
16. ↑ trysensa.com. Retrieved May 21, 2019 . 
17. ↑ http://www.prnewswire.com/news-releases/justfab-inc-and-kate-hudson-announce-the-launch-of-fabletics-225957621.html
18. ↑ Fashionable sportswear by Kate Hudson: Fabletics launched in Germany. In: FASHION INSIDER MAGAZINE. July 8, 2014, accessed May 21, 2019 . 
19. ↑ Archive link ( Memento of the original from January 31, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
20. ↑ Archive link ( Memento of the original dated May 24, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  
21. ↑ Archived copy ( Memento of the original from May 15, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
22. ↑ Stern online (September 8, 2012): "The trick with the shoe subscription" [1]
23. ↑ See e.g. B. Subscription alert [2]
24. ↑ The Justfab subscription is paused. Retrieved October 29, 2018 .