Kai-Markus Müller

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Kai-Markus Müller (born September 25, 1976 in Stuttgart-Bad Cannstatt ) is a German neuroscientist . Since 2017 he has been Professor of Consumer Behavior in the Faculty of Business at Furtwangen University .

Life

Müller studied psychology at the University of Tübingen and behavioral and neurosciences at the International Max Planck Research School . After completing his studies as an M.Sc. (2004) and a psychologist (2005), he was at the International Max Planck Research School on visual adaptation and figural aftereffects doctorate . He did his dissertation research from 2005 to 2009 at the National Institute of Mental Health in Bethesda (Maryland) . Müller is an alumnus of the Marine Biological Laboratory . From 2009 to 2011 he was employed by Simon, Kucher & Partners . In 2011 he founded a marketing technology start-up company which he headed as managing director until 2019. In 2017 he was appointed to the professorship at Furtwangen University.

research

The main research areas of Kai-Markus Müller include consumer neuroscience , buying behavior , sensory marketing and behavioral economics . Müller is considered a pioneer of NeuroPricing , a research area in which the perceived value of a product or service is examined with the help of neuroscientific methods.

Selection of relevant publications

  • Müller, KM (2012). NeuroPricing - how customers think about prices. Lots of Lexware. ISBN 978-3648030257 .
  • Hoefer, D; Handel, M; Müller, KM; Hammer, T (2016). "Electroencephalographic study showing that tactile stimulation by fabrics of different qualities elicit graded event-related potentials". Skin Research Technology. 22 (4): 1-9. doi: 10.1111 / srt.12288. PMID 26991667 .
  • Herbes, C; Friege, C; Baldo, D; Müller, KM (2015). "Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity". Energy Policy. 87: 562-572. doi: 10.1016 / j.enpol.2015.10.001.
  • Baldo, D; Parikh, H; Piu, Y; Müller, KM (2015). "Brain waves predict success of new fashion products: A practical application for the footwear retailing industry". Journal of Creating Value. 1 (1): 61-71. doi: 10.1111 / srt.12288. PMID 26991667 .
  • Müller, KM; Do, DH; Schillinger, F; Leopold, DA (2009). "Dissociable perceptual effects of visual adaptation". PLoS ONE. 4 (7): e6183. doi: 10.1371 / journal.pone.0006183. PMC 2703777. PMID 19593384 .
  • Müller, KM; Wilke, M; Leopold, DA (2009). "Visual adaptation to convexity in macaque area V4". Neuroscience. 161 (2): 655-662. doi: 10.1016 / j.neuroscience.2009.03.070. PMC 2724890. PMID 19345725 .
  • Wilke, M; Müller, KM; Leopold, DA (2009). "Neural activity in the visual thalamus reflects perceptual suppression". Proceedings of the National Academy of Sciences. 106 (23): 9465-9470. doi: 10.1073 / pnas.0900714106. PMC 2684842. PMID 19458249 .
  • Osman, A; Müller, KM; Syre, P; Russ, B (2005). "Paradoxical lateralization of brain potentials during imagined foot movements". Cognitive Brain Research. 24 (3): 727-731. doi: 10.1016 / j.cogbrainres.2005.04.004. PMID 15894471 .

Web links

Individual evidence

  1. ↑ https://journals.sagepub.com/doi/abs/10.1177/2394964315569625
  2. ↑ https://www.stimme.de/heilbronn/wirtschaft/2018/der- Fehler-haben-bei-vw; art140955,4362120
  3. ↑ https://www.vdmb.de/startseite-top-news/hochwert-printprodukte-fesseln-aufsehen-und-steigern-kaufmotivation/
  4. ↑ https://ixtenso.de/retail-marketing/der-neurowwissenschaftler-kai-markus-mueller-sprech-mit-uns-ueber-die-ffekt-von-preisen.html
  5. ↑ http://www.spiegel.de/international/zeitgeist/scientist-uses-brainwaves-to-test-ideal-prices-for-products-a-926807.html
  6. ↑ https://www.bloomberg.com/news/articles/2013-10-10/using-brain-waves-to-price-starbucks-coffee
personal data
SURNAME Müller, Kai-Markus
BRIEF DESCRIPTION German neuroscientist
DATE OF BIRTH September 25, 1976
PLACE OF BIRTH Stuttgart-Bad Cannstatt