Karl Preuss (company)
| Karl Preuss GmbH & Co | |
|---|---|
| legal form | GmbH & Co |
| founding | 1900 |
| Seat | Minden |
| management |
|
| Number of employees | 1500 |
| sales | 245 million euros |
| Branch | Food |
| Website | www.wez.de |
| Status: February 16, 2020 | |
Karl Preuß GmbH & Co is a family-run food company that operates around 25 supermarkets in the East Westphalia region under the trademark WEZ (Wesereinkaufzentrum) .
history
The company was founded by the Preuss family in 1900. On October 21, 1976, Karl Heinz Preuß founded the first American-style consumer market in Bad Oeynhausen-Werste. Goods were to be offered over a large area here. This was a fundamental innovation at a time when the grocery trade was still heavily dominated by corner shops . The brand name "WEZ" was used for the first time, an abbreviation from "Wesere shopping center".
The company worked together with Edeka Minden-Hannover from 1937 , who have held a 25 percent stake in the company since 1998. This is why the Edeka logo appears again and again in WEZ's public relations work.
Karl Preuß GmbH increasingly built new markets in northern East Westphalia and the neighboring Lower Saxony . In 2016, the total area of its shops was 42,500 square meters and in 2019 the brand achieved a turnover of 245 million euros. In 2017 this was a turnover of 226 million euros.
Karl Stefan Preuß sits on the supervisory board of the regional Edeka Minden-Hannover.
The Karl Preuß company is one of the largest independent Edeka chain stores in the Minden Hannover area. In 2016 the brand name "WEZ" celebrated its 40th birthday. At the beginning of 2020, Karl Preuß GmbH took over the caterer "Holland's Gourmet Service", which was founded in 1992 in Minden. In addition to sales of 5 million, the new sales channel is particularly interesting for Karl Preuß GmbH & Co.
marketing
The full-range supplier places a strong focus on selling regional and organic products and thus representing a regional and healthy connection. In 2019, the managing director Karl Stefan Preuss decided to relaunch , in which the red signal color, which had long prevailed, was dropped. The old company logo and the associated red color came from 1976. Now the company is presented in Edeka in yellow with WEZ lettering, the employees have new work clothes: black and gray with yellow lettering. The motto for the WEZ group is: "Preferably WEZ".
Locations of the WEZ markets
Among other things, WEZ operates supermarkets at the following locations: In Minden there are five grocery stores, in Bad Oeynhausen there are three markets. The following cities each have a market. Petershagen, Hille, Vlotho-Uffeln, Rahden, Hüllhorst, Porta Westfalica, Rodenberg, Bad Nenndorf, Bückeburg, Löhne-Gohfeld, Stadthagen, Rehburg-Loccum, Rinteln, Uchte.
Web links
Individual evidence
- ↑ a b WEZ Faken accessed on February 16, 2020
- ↑ a b Mindener Zeitung: "WEZ becomes a caterer", edition of February 8, 2020, page 9
- ↑ Who to whom ?: Company WEZ , accessed on February 16, 2020
- ↑ WEZ everything remains new , accessed on February 16, 2020
- ↑ SN online :, accessed on February 16, 2019
- ↑ Figures and facts, HP WEZ
- ↑ Schaumburger Nachrichten: WEZ continues to grow , accessed on February 16, 2020
- ↑ Neue Westfälische: WEZ-Gruppe takes over Holland's Gourmet Service in Minden. Edeka Haendler gets into catering. , accessed on February 16, 2020
- ↑ Food practice: "WEZ rotlos succeeded" , accessed on February 16, 2020
- ↑ WEZ company: data and facts accessed on February 16, 2019