Contact ad

A personal ad is an advertisement in a newspaper , magazine or an entry on a dating site on the Internet to get to know other people for a relationship or friendship or the like.

For this reason, the characteristics of the author are usually presented in a particularly positive manner in a personal ad . Furthermore, a personal ad often contains specific statements about what kind of reaction the author expects from what kind of person .

According to a survey conducted by the Emnid Institute on behalf of Reader's Digest magazine in 2003, around 50% of the population regularly read personals. 74% of those who advertise or respond to an ad also meet someone they do not know. According to this survey, a lasting relationship emerged from 42% of these meetings.

Cost trap and abuse

Personals are often abused by businessmen in a variety of ways. For example, excessive fees are often due for corresponding contact exchanges on the Internet, which in no way correspond to the benefits and costs of the operator. Or the advertisements in newspapers are collected by mass mailers in order to send advertising waste to the searcher in the form of dubious offers, with which the person u. a. to be encouraged to dial expensive value-added service numbers.

history

The first known personal ad appeared on July 19, 1695 in England in the newspaper A collection for improvement of husbandry and trade published by John Houghton . The marriage advertisement read: "A gentleman of about 30 years of age with considerable property is looking for a young lady with a fortune of about 3000 pounds."

literature

Klaus Merten , Helmut Giegler : Contact by advertisement . Empirical analysis of advertisers, ads and respondents. Westdeutscher Verlag, Wiesbaden 1995, ISBN 3-531-12611-3 .

Web links

Wiktionary: Personal ad - explanations of meanings, word origins, synonyms, translations

Contact ads: Blondes preferred , Josef König, Ruhr University Bochum, press release from Informationsdienst Wissenschaft eV from August 17, 1995

Individual evidence

↑ Emnid survey shows growing interest in personals. Reader's Digest, September 25, 2003, accessed June 29, 2011 .
↑ Thomas Klug: He's looking for her - she's looking for him. The first marriage advertisement appeared 310 years ago - Deutschlandradio Kultur calendar sheet from July 19, 2005

[1] Emnid survey shows growing interest in personals. Reader's Digest, September 25, 2003, accessed June 29, 2011 .

[2] Thomas Klug: He's looking for her - she's looking for him. The first marriage advertisement appeared 310 years ago - Deutschlandradio Kultur calendar sheet from July 19, 2005