Art advice

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Art advice is a usually commercial advice service provided by art consultants when it comes to the acquisition of works of art . It is requested by various clients: by private individuals who are art collectors and buyers; by companies with an art-friendly work and corporate culture ; by institutions in the arts and culture, such as museums ; and by municipal or state clients. The calculated construction of an art collection can be promoted through art advice. There is no generally recognized professional profile of an art consultant. Other unprotected job titles are Art Advisor, Art Supervisor, Art Consultant, Art Manager .

history

As art advice in the historical sense, advising princes, wealthy citizens and politicians is worth mentioning. Georg Gsell (1673–1740) can already be mentioned as an art advisor to Peter the Great in 1716/1717 in Amsterdam. Johann Martin von Wagner (1825–1858) was an art advisor to Ludwig I, King of Bavaria. Bernard Berenson (1865–1959) an American art historian who founded the international art market for old masters , among other things , and was in demand as an art advisor for art dealers and art collectors. Ernst Buchner (1892–1962) was, along with Karl Haberstock (1878–1956), one of Adolf Hitler's art advisors and Bruno Lohse (1911–2007), Hermann Göring's art advisor and art agent . One of Queen Elizabeth II's art advisors was Francis John Baggott Watson (1907–1992).

Professional field

There is no generally recognized or binding job description. Art consultants should be more neutral mediators between the art buyer and the sellers in the art market than acting in the interests of an art seller. In practice, independence is not always given. If the advice is not tied to a gallery , an art dealer or other interested parties in the art market, it can respond to the wishes of the collector and investor in detail, design an individual art concept, give an independent overview of the art market, help with purchase decisions and put together a meaningful one in the long term Contribute to art collection.

The art consultants not only act as purchasing managers: when working with artists , art dealers, gallery owners and collectors who want to sell, they are both intermediaries and sales managers. Art dealers and artists often work part-time as art consultants. Many art consultants work as freelancers, but some work as employees of a company active in the art market or a financial investor , for example Deutsche Bank .

In the art trade environment, art advice today often aims at cheap purchases and expected increases in the value of art. Large companies that equip their indoor and outdoor areas with works of art according to their work and corporate culture can get advice. Seldom in art advice are highly qualified art historians or otherwise special art connoisseurs who can build a collection on future cultural significance that goes beyond financial expectations.

The profession of art agent who works on behalf of professional artists does not belong to art advice.

Contemporary art advisor

The best-known contemporary art consultants include Helge Achenbach , Christian von Holst and Karl Ruhrberg and, for the United States, Thea Westreich .

literature

Carsten Kunze: Art as Capital Investment: New Perspectives for Private Investors . Diploma thesis, Berlin, University of Applied Sciences for Technology and Economics, 2002. ISBN 3-8311-3905-9

supporting documents

  1. ^ Walter Grasskamp: Who's Afraid of the Art Consultant? Welt Online, May 31, 2000, accessed on July 25, 2012 : "It is about the art consultant who, for a fee, arranges the right works of art for art-am-builders and corporate collectors who are at a loss."
  2. ↑ a b art advisor. In: Berufslexikon. AMS Austria: Labor market research and career information, accessed on June 25, 2012 .
  3. ↑ Emotional return. Zeit Online, accessed on June 25, 2012 : "The fact that Deutsche Bank, for example, offers its customers financial and real estate advice as well as art advice, of course individually and free of charge, depending on the amount of money invested, speaks for itself."
  4. ↑ Emotional return. Zeit Online, accessed on June 25, 2012 : “Businesses are the main field of activity of the German art advisor. (..) around forty percent of the 300 largest German companies own collections with several thousand works. Their value runs into the billions, branched off from business assets. "
  5. ↑ Emotional return. Zeit Online, accessed on June 25, 2012 : "Many of them have little or no previous art-historical training."
  6. ^ Pilar Viladas: Installment Plan. The New York Times, January 20, 2008, accessed June 25, 2012 .

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