Le Matin Bleu

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Le Matin Bleu
Le Matin Bleu
description Swiss commuter newspaper
language French
publishing company Edipresse
First edition October 31, 2005
attitude September 25, 2009
Frequency of publication Mon-Fri
Widespread edition 231,701 copies
( WEMF circulation bulletin 2009)
Editor-in-chief Tristan Cerf

Le Matin Bleu was a daily Swiss commuter newspaper from western Switzerland .

Le Matin Bleu was the answer of the leading French -speaking Swiss publisher Edipresse (including 24 heures , Le Matin , Tribune de Genève , Bilan ) to the announcement by the German-Swiss media group Tamedia to launch 20 minutes , the French edition of their commuter newspaper 20 Minuten , for French -speaking Switzerland in 2006 . Tamedia had offered Edipresse a minority stake in 20 minutes , but this refused and instead, before 20 minutes appeared on October 31, 2005, it published its own commuter newspaper under the name Le Matin Bleu . Then on March 8, 2006, 20 minutes was released and started the fight against displacement with Le Matin Bleu . By 2009, Le Matin Bleu had a WEMF- certified edition of 231,701, 20 minutes of 229,729 copies.

Initially, Le Matin Bleu was distributed on Lake Geneva mainly in Geneva and Lausanne as well as at the train stations of Yverdon , Neuchâtel and Friborg . Newspaper boxes from the newspaper were to be found all over western Switzerland.

After Tamedia took over Edipresse's Swiss media activities, Le Matin Bleu was discontinued. The last edition of the paper was published on September 25, 2009. The certified edition of 20 minutes then fell to 203,189 copies by 2013.

Individual evidence

  1. a b WEMF Edition Bulletin 2009 ( Memento of July 14, 2014 in the Internet Archive ), p. 9 (PDF; 279 kB).
  2. The top dog marks the area. In: Neue Zürcher Zeitung . September 15, 2005.
  3. WEMF Edition Bulletin 2009 ( Memento of July 14, 2014 in the Internet Archive ), p. 2 (PDF; 279 kB).
  4. Tamedia and Edipresse merge commuter newspapers in French- speaking Switzerland. In: Handelszeitung online. September 18, 2009.
  5. WEMF circulation bulletin 2013 ( Memento of December 3, 2013 in the Internet Archive ), p. 2 (PDF; 688 kB).

Web links