Purple economy

from Wikipedia, the free encyclopedia

The purple economy (from the French économie mauve ; English purple economy ) is the part of the economy that contributes to sustainable development by unlocking the cultural potential of goods and services.

definition

“The purple economy refers to the consideration of culture in the economy. It describes an economy that adapts to human diversity in globalization and relies on the cultural dimension to enrich goods and services. ”These two trends, one horizontal and one vertical, complement each other. This is because the growth of the cultural component associated with products is linked to the cultural vitality of each individual country.

Increasing importance of culture

The context of the purple economy is that of an increasing importance of culture in today's society. The factors involved in this include in particular: bringing about a new political and economic equilibrium in favor of the emerging countries, a return to the local environment (which is again seen as a pillar of stability), new types of claims (following the collapse of the great ideologies), an increasing one Social demand for quality, based on cultural consumer behavior (which goes hand in hand with the logic of increasing democratization, individualization and the increase in human life expectancy), the innovation processes (which require a cultural mentality, a mentality of interdisciplinarity that favors serendipity ) etc.

scope of application

The purple economy has a cross-divisional character insofar as it enriches all goods and services by taking up the cultural dimension regardless of the industry. The sensory and experience-oriented economy is one application of this.

It differs from the economy of culture , which is based on an industry-specific logic.

In June 2013, the conclusions of a first inter-institutional working group on the purple economy, made up of experts from UNESCO , the OECD , the International Organization of Francophone (OIF), French ministries, business and civil society, were published. This document highlights the impact of the culturalization phenomenon, which is now affecting the whole economy, affecting employment and education. The report differentiates between “purple” occupations and “purple making” professions: the former are directly linked to the cultural environment through their purpose (such as urban and spatial planners), while the latter are induced to a transformation solely through the influence of culturalization ( such as activities in human resources or activities in marketing and communication).

Another reference document, published in June 2017, identifies various aspects of the human environment in which the economy may provide other cultural benefits: architecture, uniqueness, ethics, imagination, colors, art, heritage, teaching, social behavior, pleasure, etc.

origin

The term first appeared in France in 2011 in a manifesto published on Le Monde.fr . The signatories included the board members of the Diversum association, which organized the first international forum of the purple economy in Paris in October 2011 under the auspices of UNESCO , the European Parliament and the European Commission .

Connection with sustainable development

The three components of the sustainable economy.

The purple economy highlights the presence of externalities : the cultural environment to which the actors fall back and in which they leave their footprint in return is a common good . The purple economy therefore positions culture as a pillar of sustainable development .

Culture was an independent topic of sustainable development right from the start. And has the social responsibility of business originated in the International Covenant on Economic, Social and Cultural Rights , adopted in 1966 by the United Nations.

This question is only one of the components of sustainable development , alongside issues relating to the natural environment ( green economy ) and those relating to the social environment (social economy). The complementary nature of the components of the sustainable economy was underpinned in an appeal published by Le Monde Économie in 2015 in the run-up to the 21st United Nations Conference on Climate Change .

Individual evidence

  1. ↑ Le Journal des Arts
  2. ↑ a b c Diversum, Gilles Andrier, Loïc Armand, Francesco Bandarin, Jérôme Bédier, Françoise Benhamou, Fouad Benseddik, Gilles Boëtsch, Dominique Bourg, Jérôme Gouadain, Maria Gravari-Barbas, Marc-Antoine Jamet, François Jullien , Pascal Lamy , Jacques Lévy, Gilles Lipovetsky , Françoise Montenay, Jean Musitelli, Patrick O'Quin, Philippe d'Ornano, Dominique Perrault , Marie-Hélène Plainfossé, Nicole Rouvet, “The cultural footprint of the cosmetics industry” (accessed March 10, 2018).
  3. ^ Results of the first inter-institutional working group on the purple economy
  4. ↑ Le Monde.fr
  5. ↑ Jean-Jacques Aillagon , Bruno Bourg-Broc, Bernard Cerquiglini , Gilles Ciment, Joëlle Garriaud-Maylam, José Luís Dicenta Ballester, Renaud Donnedieu de Vabres , Mercedes Erra, Pierre-Antoine Gailly, Jérôme Gouadain, Claudie Haigneré , Jean-Hervé Lorenzi , Jean Musitelli, Alain-Dominique Perrin, Odile Quintin, Bernard Ramanantsoa, ​​Jean-François Rial, Pierre Simon.
  6. ↑ Bernard Cerquiglini , Joëlle Garriaud-Maylam, Jérôme Gouadain, Jean-Hervé Lorenzi, Jean Musitelli, Odile Quintin, Pierre Simon ( PDF ).
  7. ^ Website of the "Forum international de l'économie mauve" (International Forum of the Purple Economy)
  8. ↑ Le Monde Économie
  9. ↑ Signed by: Pierre Bellon , Véronique Cayla , Bertrand Collomb, Pascal Colombani, Mercedes Erra, Emmanuel Faber, Pierre Fonlupt, Jean-Baptiste de Foucauld, Pierre-Antoine Gailly, Jérôme Gouadain, Philippe d'Iribarne, Pascal Lamy , Gilles Lipovetsky , Jean-Pierre Masseret, Gérard Mestrallet , Radu Mihăileanu , Jean Musitelli, Grégoire Postel-Vinay, Jean-Jack Queyranne, Odile Quintin, Bernard Ramanantsoa, ​​Jean-François Rial, Franck Riboud , Michel de Rosen, Pierre Simon.

See also