Executive summary

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The Executive Summary (German about Summary for Policymakers ) describes a summary or brief description of a longer report and has in different areas somewhat varying meanings.

Executive summary of a business plan

The executive summary is a brief description of the business idea , the organization of the planned company , the market situation, the market entry strategy and the planned financing, which is preceded by a business plan and gives the reader in a hurry a condensed summary of the essential contents of the business plan. It should be written factually, but also sound interesting so that there is interest in the business idea. In German, the term can be roughly translated as “summary for management”; however, the English loan word is more common. The main task of the executive summary is to arouse the interest of a ( venture ) capital provider in the business plan and the underlying business model and is therefore one of the most important sections of the business plan. In written form, the executive summary fulfills the same function as the so-called (oral) elevator pitch .

construction

Regardless of the purpose of the respective executive summary, it should contain the following five aspects:

• Description of the problem: Reason why the presented concept was developed.
• Solution approach: rough description of how the previously defined problem can be solved.
• Market analysis : assessment of the environment, etc. a. in terms of its scalability
• Financial concept: Presentation of how the business idea can be financially implemented.
• Conclusion: summary of the most important contents.

Executive summary of a scientific paper

Scientific reports are often tens or hundreds of pages in length. In an executive summary, the central and often also the particularly politically relevant results are presented.

Examples:

• The Emissions Gap Report 2015 of the United Nations Environment Program has a length of 98 pages, the associated Executive Summary 8 pages.
• World Employment and Social Outlook: Trends 2015 of the International Labor Organization is 93 pages long, the associated executive summary 4 pages.

Individual evidence

1. ↑ Start-up initiative “Startbahn Ruhr”: Glossary for founders
2. ↑ Executive Summary - Contents. Retrieved September 7, 2018 . 
3. ↑ http://uneplive.unep.org/media/docs/theme/13/EGR_2015_301115_lores.pdf
4. ↑ http://uneplive.unep.org/media/docs/theme/13/EGR_2015_ES_English_Embargoed.pdf
5. ↑ http://www.ilo.org/wcmsp5/groups/public/---dgreports/---dcomm/---publ/documents/publication/wcms_337069.pdf
6. ↑ http://www.ilo.org/wcmsp5/groups/public/---dgreports/---dcomm/---publ/documents/publication/wcms_337070.pdf

Further sources

• Founder's guide of VDI / VDE Innovation + Technik GmbH ( Memento from July 21, 2011 in the Internet Archive )
• Saarland offensive for founders
• Gerald Schwetje, Sam Vaseghi: The business plan . Springer, Berlin Heidelberg 2005, ISBN 978-3-540-23574-3