Margit Enke

Margit Enke (* 1952 in Leipzig ) is a German economist .

Margit Enke studied, did her doctorate and qualified as a professor at the Leipzig Graduate School of Management . In addition to teaching assignments at national and international universities, she has been teaching marketing at the TU Bergakademie Freiberg since 1994 . Since April 1996 she has been a university professor for general business administration, in particular marketing and international trade at the TU Bergakademie Freiberg. Her specialties are service marketing, consumer goods marketing, consumer behavior, brand management and international / intercultural marketing, corporate and performance communication, commodity marketing, science marketing, health marketing, regional and city marketing as well as strategic marketing.

Margit Enke is the author of numerous books and articles in the national and international area. One of her best-known works is the book Commodity Marketing . In addition to numerous memberships in internationally recognized marketing organizations (including the American Marketing Association, Academy of Marketing Science) Margit is sink a member of the Editorial Board of the Distribution Management and board member of the German Advertising Research Association eV In addition, Margit Enke 1 July 2013 to the Supervisory Board DREFA Media Holding GmbH, a subsidiary of the MDR .

Web links

• Chair of Marketing and International Trade at TU Freiberg
• Commodity Marketing - The Book
• Literature by and about Margit Enke in the catalog of the German National Library
• Literature by and about Margit Enke in the Saxon Bibliography