Marion Halfmann

Marion Halfmann (* 1968 in Altena ) is a professor of marketing / business administration. Her main research interests are in the areas of marketing strategy, marketing controlling and communication policy (especially dialogue and online marketing).

Career

Marion Halfmann studied business administration and business education at the University of Cologne. In 1992 she acquired the academic degree of business administration graduate as well as the 1st state examination for teaching posts at upper secondary level.

In 1996 Halfmann started his dissertation on the flow of goods in industrial production. Quantitative planning taking ecological aspects into account at the University of Cologne for Dr. rer. pole. PhD. This was followed by activities as a management consultant at Simon, Kucher & Partners (1997–1998) and Booz Allen Hamilton (today: strategy &; 1998–2004).

Halfmann was a professor at Cologne University of Applied Sciences from April 2004 to September 2012 . She has been teaching and researching at the Rhein-Waal University of Applied Sciences since September 1, 2012 . From March 2015 Halfmann was dean of the Faculty of Society and Economics, from September 2015 to September 2019 she was Vice President for Teaching, Studies and Further Education.

In addition to her work as a university lecturer, Halfmann also works as a lecturer and management consultant. She volunteers as a reviewer for ahpgs Accreditation gGmbH Freiburg i Br. And as a juror for Startsocial , Hamburg. In 2012 she initiated the establishment of a university group of the ArbeiterKind.de initiative at the Kleve site to support students who are the first in their families to pursue a university degree. Halfmann has been a member of the board of trustees of the children's aid organization ChildFund Germany since February 2016 .

Publications

• M. Halfmann: Marketing Controlling. Wiesbaden 2018.
• M. Halfmann: Marketing practice for lawyers. Munich 2016.
• M. Halfmann (Ed.): Target groups in consumer marketing. Segmentation approaches - trends - implementation. Wiesbaden 2014.
• M. Halfmann: Spectacular brand staging through sensation marketing. In: M. Bernecker (Ed.): Yearbook Marketing 2012/2013. Pp. 73-89.
• M. Halfmann: Women and Technology - 2 Worlds ?! Perspectives on the gender-specific marketing of technical products. In: G. Hofbauer, A. Pattloch, M. Stumpf (eds.): Marketing in research and practice. Berlin 2013, pp. 919–928.
• M. Halfmann: Dialogue orientation in marketing for cities and regions. In: DDV e. V. (Ed.): Dialog marketing Perspektiven 2012/2103. Wiesbaden 2013, pp. 261-274.
• M. Halfmann: EGO - Energy Goes Online. Market analysis of German energy supplier websites. 4th edition. Cologne 2011.
• M. Halfmann, J. Hasberg, D. Linssen: Web presences of energy suppliers: Success factors for an effective online presence. In: emw. (Journal for Energy, Market, Competition), issue 01/2009, pp. 43–48.
• C. Averkamp, ​​A. Hadzeric, M. Halfmann: Importance of safety and environmental compatibility when buying home improvement equipment. In: Technical Supervision. 49th vol., 2008, pp. 47-50.
• C. Averkamp, ​​M. Halfmann, A. Hadzeric: Results on buyer behavior for hand machines and do-it-yourself devices - approaches of a marketing concept. Aachen 2008.
• C. Rennhak, S. Numberger, M. Halfmann: How do banks implement the topic of customer loyalty? In: C. Rennhak (Ed.): The challenge of customer loyalty. Wiesbaden 2006, pp. 201-209.
• C. Rennhak, M. Halfmann: The switching behavior of private households in the electricity market. In: C. Rennhak (Ed.): The challenge of customer loyalty. Wiesbaden 2006, pp. 105–111.
• M. Halfmann, C. Rennhak: Customer Value. In: C. Rennhak (Ed.): The challenge of customer loyalty. Wiesbaden 2006, pp. 15-24.
• M. Halfmann: Market and customer orientation in the gas industry. Findings based on a national study. In: emw (magazine for energy, market, competition), issue 01/06, pp. 6–11.
• M. Halfmann, C. Rennhak: Conceptual considerations on customer value. Munich Business School working paper. Munich 2005.
• C. Rennhak, S. Numberger, M. Halfmann: Credit cards and brands - implications for banks and savings banks. Munich Business School working paper. Munich 2005.
• C. Rennhak, M. Halfmann, S. Numberger: Customer loyalty in banks - status quo and outlook. Munich Business School working paper. Munich 2005.
• Booz Allen & Hamilton (eds.): Enerconomy. The energy business. Frankfurt 2001. (co-author).
• C. Rennhak, M. Halfmann, Z. Bakay: The switching behavior of private households in the electricity market. Munich Business School working paper. Munich, February 2003.
• C. Rennhak, M. Halfmann: Is it really the price? On the switching behavior of private households in the electricity market. In: Energy industry issues of the day. 51. Jg., H. 1, 2001, pp. 42-44.
• M. Halfmann: Hope interactive TV. In: medianet. 1st year, volume 18, 2001, p. 11.
• H. Clever, M. Halfmann: Product development in the electricity industry: Implementing innovative, intelligent offers quickly. In: Trendletter Energy. Düsseldorf, November 2000.
• M. Laker, Halfmann, M .: Electricity needs (brand) character. In: Branded Articles. 60th Jg., H. 4, 1998, pp. 34-39.
• M. Halfmann, M. Laker: Shaping prices. How to find the right price. Planegg 1998.
• G. Beuermann, M. Halfmann: Inter-company waste disposal cooperations from the point of view of transaction costs. In: UmweltWirtschaftsForum. 6th vol., Issue 1, 1998, pp. 72-77.
• M. Halfmann: Four to five direct banks will survive in the market. Key questions of marketing in direct banks. Part 3. In: Look through the economy. Volume 40, No. 210, 1997, p. 4.
• M. Halfmann: There is often a gap between supply and service at direct banks. Key questions of marketing in direct banks. Part 2. In: Look through the economy. 40th vol., No. 202, 1997, p. 5.
• M. Halfmann: Key questions of marketing in direct banks. Part 1. In: Look through the economy. 40th vol., No. 197, 1997, p. 5.
• G. Beuermann, M. Halfmann: Possibilities of inter-company cooperation in the reduction area. Environmental management work reports. No. 3, Cologne 1997.
• M. Halfmann: Industrial Reduction Management. Planning tasks when dealing with production backlogs. Dissertation . Wiesbaden 1996.
• M. Halfmann: Starting points of a reduction potential planning. In: UmweltWirtschaftsForum. 4th vol., H. 4, 1996, pp. 40-43.
• M. Halfmann, M. Matzel: Strategies for searching for topics for scientific work. In: WiSt. 24th vol., H. 12, 1995, pp. 654-656.
• S. Vogts, M. Halfmann: Planning and control of recycling processes with the help of traditional PPS systems. (= Work reports on environmental management. No. 2). Cologne 1995.
• G. Beuermann, M. Halfmann, M. Böhm: Ecology-Oriented Controlling (II). In: wisu. 24th vol., H. 5, 1995, pp. 433-439.
• G. Beuermann, M. Halfmann, M. Böhm: Ecology-Oriented Controlling (I). In: wisu. Vol. 24, H. 4, 1995, pp. 335-343.
• M. Böhm, M. Halfmann: Key figure systems for ecology-oriented controlling. In: UmweltWirtschaftsForum. 2nd vol., H. 8, 1994, pp. 9-14.

Web links

• Literature by and about Marion Halfmann in the catalog of the German National Library
• Information about Marion Halfmann and her work
• Lecturer page from Marion Halfmann at the German Dialog Marketing Academy
• Information on the person on the website of the Rhein-Waal University of Applied Sciences
• Professor Marion Halfmann way ahead.
• Initiative for students from working-class families.
• BVDEW of November 21, 2007: 63 DDA graduates receive business administration and European diplomas. Halfmann, Nitsche and Herz lecturer of the year.