Matthias Eickhoff

Matthias Eickhoff (* 1957 in Wolfenbüttel ) is Professor of Marketing , Innovation Management and Entrepreneurship at the Mainz University of Applied Sciences .

He studied business administration and business education at the Johann Wolfgang Goethe University in Frankfurt am Main from 1977–1984 and received his doctorate in 1987. After marketing tasks in the pharmaceutical and power tool industry and an advertising agency, he took over a business administration professorship at the Mainz University of Applied Sciences in 1992, where he Main focus of work in the areas of market and management strategies, potential-oriented marketing, business creativity and EuroPreneurship.

He is the initiator of the European university network COEUR (Competence in EuroPreneurship), which supports the development of a European entrepreneurial culture by strengthening intercultural cooperation.

Matthias Eickhoff was chairman of the German Action Group on Education-Invention-Innovation (DABEI) eV from 1997-2000 and member of the board of trustees of the Ellen-und-Max-Woitschach-Foundation for non-ideological science and from 2000 to 2005 holder of the endowed professorship and managing director of the “Institute for entrepreneurial action ”. Since July 2002 he has also been managing director of the ITB Institute for Innovation, Transfer and Consulting gGmbH, Bingen. Matthias Eickhoff works as a speaker as well as an expert for various companies and institutions such as the industrial research foundation or VDI / VDE. He is a mentor of the Forum Kiedrich and the German Founder Award. From 2007 to 2011 he was an external examiner at the Business School of the Robert Gordon University, Aberdeen, he is a visiting professor at the ISCTE LUI in Lisbon and teaches at various universities in Germany and abroad. Since 2014 he has been a member of the advisory board of the private accadis Hochschule Bad Homburg.

Publications (selection)

• Basics of a theory of domestic trade policy . Structural change and the perception of trade performance by the consumer as a problem of shaping domestic trade policy in a justice theory perspective. Lang, Frankfurt [a. a.] 1987, ISBN 3-8204-1098-8
• with Christoph Jakob: Business Development: Business Creativity + Business Planning - The model of the "Business Evolution Process" as an approach to sustainable corporate development. In: Uwe Kamenz (Ed.): Applied Marketing. Application-oriented marketing science from German universities of applied sciences. Springer, Berlin [a. a.] 2003, ISBN 3-540-01252-4
• with Christoph Jakob: Beyond Business Planning - The Role of Creativity in Sustainable Entrepreneurial Development. In: Bernd Jöstingmeier & Heinz-Jürgen Boeddrich (eds.): Cross-Cultural Innovation. Results of the 8th European Conference on Creativity and Innovation. Deutscher Universitätsverlag, Wiesbaden 2005, ISBN 3-8244-0739-6
• with Sabine Müller: COEUR-Idea Generation Workshops: Developing EuroPreneurship Through Intercultural Learning in University Networks. Paper presented at the 6th International Entrepreneurship Forum, Riga, August 29 - September 1, 2006. COEUR website ( PDF ) (Best Paper Award)
• Beyond customer orientation. Paper presented at the Academy of Marketing Annual Conference 2008: Reflective Marketing in a Material World , Aberdeen 10th July 2008
• One-way technology transfer? To reorient the knowledge collaboration between universities and companies. Paper presented at the 8th International Conference on Science-to-Business-Marketing and Successful Research Commercialization. Münster, 1st – 2nd October 2008, symposium of the Münster University of Applied Sciences.
• with Andrew Turnbull : Business Creativity - Innovating European Entrepreneurship Education. In: Journal of Small Business and Entrepreneurship. Special Issue: Entrepreneurial Marketing. Vol. 24, Issue 1, January 2011, pp. 139-150.
• with Andrew Turnbull : All Business is Glocal: The Importance of a Regional Entrepreneurship Culture. Experiences from the COEUR-Project - Competence in EuroPreneurship. Paper presented at the Entrepreneurship and new venture creation - International Models and Benchmarks Indian Institute of Management , Bangalore December 9, 2011
• with Tomasz Dyczkowski: Creative in Diversity: Developing Entrepreneurial Talents in European University Networks - Experiences from an Intercultural, (Blended-) Team-Learning Opportunity. Paper presented at the 17th Nordic Conference on Small Business Research , Helsinki, 2012
• with Virginia Trigo, Andrew Turnbull , Tomasz Dyczkowski: COEUR Developing Business Creativity and EuroPreneurship in European University Networks. Paper presented at the EFMD Entrepreneurship Conference , Madrid, 4. – 5. March 2013
• with Tomasz Dyczkowski, Tracy Pieri: Business Creativity Module (BCM) - Evaluating Effects of Teaching Business Creativity and EuroPreneurship in European University Networks. Paper presented at the G-Forum , Koblenz, 2013
• with Michael Loer: Case Study: International Marketing Relaunch. In: Werner Pepels (Ed.): Praxishandbuch Relaunch. Really utilize the potential of existing brands , Düsseldorf, 2013
• with Virgina Trigo, Andrew Turnbull , Tomasz Dyczkowski: COEUR Developing Business Creativity and EuroPreneurship in European University Networks. In: Journal Advances in Higher Education , Volume 6, Issue 1/2014, pp. 76-101
• Innovation controlling. In: Werner Pepels (Ed.): Marketing Controlling. Control procurement, communication and sales effectively. 2nd updated edition, Düsseldorf, 2013, ISBN 978-3-86329-607-0
• with Tomasz Dyczkowski: On Effectiveness of Shaping Creative and Entrepreneurial Mindset in Academic Conditions. 10 Years of the COEUR Project (O skuteczności kształtowania postaw twórczych i przedsiębiorczych w warunkach akademickich. 10 lat projektu COEUR). In: Folia Pomeranae Universitatis Technologiae Stetinensis seria Oeconomica , 2014

Web links

• Prof. Dr. Eickhoff, Matthias on the Mainz University of Applied Sciences website