Max Erler

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Max Erler

logo
legal form one-man business
founding 1847
resolution around 1944?
Seat Leipzig
Branch Skinning , fur trade

Pavilion at the Saxon-Thuringian industrial and commercial exhibition in Leipzig 1897 8th company advertisement.

The fur clothing store Max Erler was one of the leading fur houses in Leipzig. It was awarded the title of “purveyor to the court” by several royal houses.

The business addresses for Leipzig were temporarily Grimmaische Strasse No. 21 and Brühl 34-36 ("House to the Red Lion", also up to house number 40), in Berlin Leipzigerstrasse 130 (1897) and Kantstrasse 13 III (1915).

history

The company emerged from the Alfred Erler company founded in 1847 , the year that was also given for the establishment of the business. In 1933, Alfred Erler was appointed chairman of the "Handling of International Payment Conditions" at the First World Fur Congress in 1933 and was a member of the commission for the establishment of the International Federation of Fur Industries , the Fédération Internationale de le Fourrure , chaired by Paul Hollender .

The owners started out as furriers and expanded their business to include tobacco products (fur wholesale). Max Erler , one of the four sons of the fur finisher Friedrich Erler , continued to manufacture fur; the wholesale business was passed on to Paul Erler (* 1854 - † March 1, 1937). The brother Otto Erler also became a master furrier, the youngest, Karl Erler , was later an esteemed music professor in Munich.

The Max Erler company offered primarily the high-quality range. Every year an “artistically equipped splendid catalog” of the “finest genre in all price ranges” was published. Depicted were fur coats, fur-lined and fur-trimmed clothing for women and men, jackets, capes, scarves and muffs in a wide variety of valuable fur types , such as martens , ermines , feuds , noble foxes and broad- tails . Cheaper models were, for example, made from dyed red fox or from “muskrat electric”, the dyed and sheared muskrat .

During the First World War , the company offered " field mail-like packaging", "fur-lined vests with sleeves for officers etc. Teams ”as well as“ finished fur lining with sleeves to be worn under the uniform coat ”.

A special department dealt with the preparation of animals, including birds. The hunters could also have their prey naturalized here.

In addition to the retail business with fur clothing, the Max Erler company was also active in the tobacco shop with fur. In April 1914 the Association of German Furriers published a list of tobacco merchants who had promised not to sell to private individuals in the future. Max Erler, Brühl 34/40, was also listed among them.

The entry in the Leipzig address book from 1913 named the widow Johanne Marie Erler as the owner, at the address Max Erler, royal Saxon purveyor, fur, clothing and tobacco shop, Brühl 34–40, souterrrain, I. and IV.-VI . Floor. The company is extensively reported there as “purveyor to the court, you. Kgl. Hey Princess Mathilde, Duchess z. Saxony, their Kaiserl. u. Kgl. Hey of the Duchess Marie v. Saxony-Koburg u. Gotha u. Your. Hey the Hereditary Princess Leopold von Anhalt, Curt Quedenfeld, Kgl. Saxon. Hoflauf. u. Your purveyor to the court. Kgl. Hey d. Princess Mathilde, Duchess of Saxony a. Kgl. Saxon. Hoflief., Johannes Erler “.

In the Leipzig address book from 1915, Curt Quedenfeld is entered for Berlin, Kantstrasse 13, but only on the third floor. In 1924 the address in Leipzig is still owned by Wwe. Johanne Erler and Curt Quedenfeld. Quedenfeld's participation in the preparations for the International Fur Exhibition - IPA , which was held in 1933, is later mentioned for 1929 .

In the 1935 address book, the now abbreviated entry is Max Erler, Grimmaische Strasse 192. In the war years of 1940, until 1941, the second floor was specified under the same address. In 1942 the address changes to Fockestrasse 23 ground floor, a purely residential building. The Max Erler company is no longer listed in the earliest post-war Leipzig address book available online from 1948.

Other fur companies "Erler"

Members of the Erler family founded further companies in the fur industry:

  • Friedr. Erler (founded 1874). The fur and tobacco shop named after the founder Friedrich Erler (1820–1898) in Leipzig, together with the tobacco company Thorer, was one of the most important companies in the German fur industry and one of the largest taxpayers in Leipzig until the Second World War.
  • Hugo Erler , Leipzig, Reichsstrasse 29–34. 1938 tobacco shop.
  • Hugo Erler & Co. , Leipzig, Brühl 37-39. 1922 tobacco and fur store, "Specialty: cats and rabbit fur, raw, prepared and colored". Also "representation of good foreign companies".
  • Otto Erler , Leipzig, Brühl 65. 1928 . Skinning, tobacco shops. Anselm Schapiro took over the representation for Berlin in 1888 .
  • Rudolf Erler (* 1877 - March 16, 1931).

Web links

Commons : Max Erler  - Collection of images, videos and audio files

Individual evidence

  1. ^ Address book Leipzig 1915, page 716.
  2. ^ A b c Philipp Manes : The German fur industry and its associations 1900-1940, attempt at a story . Berlin 1941 Volume 3. Copy of the original manuscript, pp. 81, 110, 90–91, 136, 181, 186. ( → table of contents ).
  3. ^ Philipp Manes : The German fur industry and its associations 1900-1940, attempt at a story . Berlin 1941 Volume 4. Copy of the original manuscript, pp. 337–338 ( → table of contents ).
  4. ^ Walter Krausse: Fifty years as a merchant in the trade fair city of Leipzig . Leipzig 1941, pp. 60–61 → title page
  5. ^ Advertisement by Max Erler . In: Deutsche Kriegszeitung , published by Berliner Lokal-Anzeiger, year?, Number 8, page 8.
  6. ↑ Company Display Max Erler Leipzig fur-Confektion Brühl 34/40 . 1913.
  7. ^ Association of German Furriers: Concerns the sale of skins to private individuals . In: Kürschner-Zeitung , Verlag Alexander Duncker, Leipzig, No. 9, April 26, 1914.
  8. ^ Address book Leipzig 1913, p. 167.
  9. ^ Address book Leipzig 1924, page 168.
  10. ^ Philipp Manes : The German fur industry and its associations 1900-1940, attempt at a story . Berlin 1941 Volume 2. Copy of the original manuscript, p. 203 ( G. & C. Franke collection ).
  11. ^ Address book Leipzig 1935, p. 192.
  12. ^ Address book Leipzig 1941, p. 181.
  13. ^ Address book Leipzig 1943, p. 187.
  14. ↑ Guide through the Brühl and the Berlin fur industry , Werner Kuhwald Verlag, Leipzig 1938, p. 40.
  15. ^ Company advertisement in Der Rauchwarenmarkt No. 1, January 3, 1922, p. 8.
  16. ^ Membership directory of the Reichsbund der deutschen Kürschner e. V. 1928 . Arthur Heber & Co., Leipzig, p. 125.
  17. ^ Philipp Manes : The German fur industry and its associations 1900-1940, attempt at a story . Berlin 1941 Volume 1. Copy of the original manuscript, p. 9 ( G. & C. Franke collection ).