Mcgarrybowen
| McGarry Bowen | |
|---|---|
| legal form | LLC |
| founding | 2002 |
| Seat | New York City |
| management | John McGarry ( CEO ); Gordon Bowen ( CCO ) |
| Number of employees | 700 |
| sales | US $ 110 million (2010) |
| Branch | advertising |
| Website | www.mcgarrybowen.com |
The advertising agency mcgarrybowen was founded in the USA in 2002 and has been part of the Dentsu-Aegis network since 2008. It has offices in New York and Chicago . With offices in London and Amsterdam, mcgarrybowen has also been represented in Europe since 2012. The Shanghai office also opened in 2012 . Mcgarrybowen works for Verizon , JP Morgan , Sears , United Continental , Kraft Foods ( Toblerone , Mondelez) and Burger King , among others .
network
Mcgarrybowen is part of the Dentsu-Aegis network that developed from the Dentsu advertising agency founded in Tokyo in 1901 and the 2013 acquisition of the Aegis Media Group. The Dentsu-Aegis network includes various agencies such as 360i, Carat, mcgarrybowen and isobar.
mcgarrybowen Düsseldorf
The advertising agency was founded in 1997 as Cayenne and renamed Dentsu Düsseldorf in 2011.
This resulted in Dentsu McGarry Bowen GmbH in 2012.
In 2014 the agency was renamed Isobar.
Awards
3 times Agency of the Year (Ad Age: 2009 and 2011; Adweek: 2011).
literature
- Kotaro Sugiyama, Tim Andree: The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency , McGraw Hill, 2011. ISBN 0071748121
Web links
Individual evidence
- ↑ a b c d http://www.adweek.com/news/advertising-branding/agency-year-mcgarrybowen-137016
- ↑ a b http://www.adweek.com/news/advertising-branding/there-are-second-acts-134316
- ↑ http://www.campaignlive.co.uk/features/1121189/
- ↑ http://www.horizont.net/aktuell/agenturen/pages/protected/Aus-Dentsu-Duesseldorf-wird-McGarry-Bowen_107650.html
- ↑ http://adage.com/article/agency-news/mcgarrybowen-opens-shanghai-office-asia-foothold/238641/
- ↑ http://www.campaignlive.co.uk/news/1159429/Toblerone-appoints-Mcgarrybowen-global-adiaccount/?DCMP=ILC-SEARCH
- ↑ http://adage.com/article/agency-news/mcgarrybowen-london-picks-account-mondelez/238273/
- ↑ Dentsu takes over Aegis - four billion euros for British agency group. Retrieved January 24, 2019 .
- ↑ http://www.wer-zu-wem.de/firma/cayenne.html
- ↑ INTERNET WORLD Business: mcgarrybowen merges with Isobar. Retrieved August 3, 2016 .
- ↑ http://www.business-on.de/duesseldorf/dentsu-network-duesseldorf-werbeagentur-mcgarrybowen-werber-_id26365.html
- ↑ http://adage.com/article/special-report-agency-alist-2009/mcgarrybowen-ad-age-a-list-agency-year-2009/141664/