Media culture
Media culture (from Latin medium , middle, public, public path; cultura , processing, care, cultivation) is a term that refers to the complex relationship between culture and the media in which it takes place. It is mainly applied to modern mass media such as the Internet , print media , film , radio and television .
In contrast to the older term of the culture industry , which is based on a qualitative contrast between culture and mass media and which critically relates to the ideological prerequisites for the emergence of culture , media culture has been used since the 1990s to address the close relationship between culture and media with different approaches to point out. The symbolic and representative area of human creativity is contrasted by the media that distribute and archive it.
development
In view of the increasing social penetration of the mass media on the one hand and traditional art areas such as theater , literature and the visual arts on the other, there is a demand for literary studies to open up towards media studies .
The concept of the medium, for its part, developed into the defining concept of cultural studies since the mid-1980s and determined the concept of media culture.
In current communication and media research, the mediatization of culture is increasingly becoming the focus of scientific discussion. The aim is to grasp how the culture is permeated with media and shaped by them. It is assumed that there is an interdependent relationship between cultural change on the one hand and media and communication change on the other.
literature
- Andreas Hepp : media culture. The culture of mediated worlds. 2nd Edition. Springer VS, Wiesbaden. ISBN 978-3-531-19932-0
- Hans Mathias Kepplinger : Real culture and media culture. Literary careers in the Federal Republic . Verlag Karl Alber, Freiburg i.Br. / Munich 1975. ISBN 3-495-47327-0
- Course book on media culture: The decisive theories from Brecht to Baudrillard , Deutsche Verlags-Anstalt, 1999, ISBN 3-421-05310-3
- Peter Kemper , Alf Mentzer, Julika Tillmanns (Eds.): Reality 2.0 - Media Culture in the Digital Age . Reclam, Stuttgart 2012, ISBN 978-3-15-020266-1