Miami Ad School
| Miami Ad School | |
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| founding | 1993 in Miami, 2003 in Hamburg |
| Sponsorship | Private |
| place | Headquarters in Miami . Branches u. a. in San Francisco , Minneapolis , São Paulo , Toronto , Mumbai , Sydney , and in Germany under the name "Miami Ad School Europe, The International Institute of Creative Innovations" in Hamburg and Berlin . |
| Website | www.miamiadschool.de |
The Miami Ad School is a private school for art directors , copywriters and graphic designers with headquarters in Miami . Further branches are located in San Francisco , Minneapolis , São Paulo , Hamburg and Berlin . According to an assessment by the Hamburg Society for Economic Development in 2009, the school is one of the most important training institutes of its kind worldwide.
history
In 1993 the Miami Ad School was founded by Ron and Pippa Seichrist in Miami as a private advertising school. Branches followed in San Francisco, Minneapolis and São Paulo. In the summer of 2003, the Miami Ad School Europe was founded in Hamburg by advertising specialists Oliver Voss (formerly a board member at Jung von Matt and now owner of his own agency) and Niklas Frings-Rupp, who were managing partners until mid-2019. Sabine Georg, former Google Manager, has been the new managing director and sole shareholder of Miami Ad School Europe GmbH since June 2019.
education
The International Institute of Creative Innovations offers three portfolio programs that train art directors , copywriters and creative technologists . The training is basically more practice-oriented than theory-oriented, with a focus on creative excellence.
In terms of content, the curriculum corresponds to that of the founding school in Miami, but has been further developed in Germany with the help of numerous agencies and industrial partners according to market requirements: For some years now, it has been possible to do a bachelor's degree in cooperation with Steinbeis SMI in Berlin, parallel to creative training and to complete a Master of Business.
The faculty consists of experts from the field. In addition, accompanying information is provided, such as B. on advertising, competition and copyright law. There is no faculty with permanent professors.
The two-year training is divided into eight so-called quarters and is divided as follows:
- 1st - 4th Quarter: imparting basic knowledge in the respective disciplines
- 5th-7th Quarter Away: Options for internships abroad organized by the school or lessons at other schools in the network.
- 8th quarter: portfolio class / portfolio completion
The training is officially recognized in Hamburg; the course can be funded in accordance with the Federal Training Assistance Act.
Individual evidence
- ^ City of Hamburg, in: Archived copy ( memento from July 26, 2009 in the Internet Archive ), as of October 2, 2008
Coordinates: 53 ° 34 ′ 6.1 ″ N , 10 ° 1 ′ 58.5 ″ E