Mibelle
| Mibelle AG
|
|
|---|---|
 |
|
| legal form | Corporation |
| founding | 1961 |
| Seat | Buchs AG , Switzerland |
| Number of employees | 1,200 (2018) |
| sales | 455 million CHF (2018) |
| Website | www.mibellegroup.com |
The Mibelle AG , headquartered in Buchs AG is a company of the Swiss retail group Migros . It manufactures cosmetic and hygiene products primarily for Migros. Third-party customers are also supplied. Export now accounts for a good 50 percent of sales. According to its own information, the Mibelle Group is the third largest private label manufacturer in Europe. Mibelle Group Biochemistry is an independently operating business area that specializes in the research and development of active ingredients for cosmetic applications that are used by international cosmetic companies.
history
In 1951 the Federation of Migros Cooperatives (MGB) took over the soap and perfume factory Rumpf AG in Zurich , whose capacity soon proved to be too small. After the MGB had founded Mibelle AG in 1961, one year later it relocated the entire production to a newly established factory in Buchs. Together with Gifa , Mibelle AG had its headquarters in Basel , but in 1967 it also relocated to Buchs. The product range was continuously expanded in the following decades and in 1993 the company entered the export business.
In March 2010, Mibelle AG took over the British cosmetics manufacturer Hallam Beauty in Bradford , which has since been known as Mibelle Ltd. operates. In February 2012, the Mibelle Group was founded as the joint umbrella brand of Mibelle AG, Mibelle Ltd. and Mifa AG introduced. At the beginning of 2015, the Mibelle Group took over the majority in another British cosmetics manufacturer, the Quantum Beauty Company in Wokingham . On July 31, 2016, Mibelle acquired the Ondal France Sarl production site in Sarreguemines from Procter & Gamble, with around 180 employees. On June 29, 2018, the expansion to South Korea took place with the takeover of Gowoonsesang Cosmetics Co., Ltd. based in Seoul .
In 2018 there were media reports of a marked drop in sales and staff cuts at the British branch in Bradford, which can be attributed to the uncertainties surrounding Brexit .
Products
The products of Mibelle AG can be divided into the following product groups:
- Face care
- Body care
- Hair care
- Natural Cosmetics
- Hand & Foot Care
- Sun Care
- Dental care
- Men's Care
- Baby & Kids Care
Mibelle also produces around three million Migros Plus cleaning items a year. The product developed in the 1980s has been continuously developed. It has been made with active ingredients from European plants that are at least 97 percent biodegradable since 2017.
Web links
Individual evidence
- ↑ Mibelle AG. Commercial Register of the Canton of Aargau, 2019, accessed on October 15, 2019 .
- ^ "Kassensturz" contribution about palm oil objected to. SRG SSR Ombudsman, April 18, 2016, accessed on October 26, 2017 .
- ^ Alfred A. Häsler : The Migros Adventure. The 60 year old idea . Ed .: Federation of Migros Cooperatives. Migros Presse, Zurich 1985, p. 319 .
- ^ Häsler: The Migros Adventure. P. 331.
- ↑ Migros takes over the majority in the British cosmetics manufacturer Hallam Beauty. Swissinfo , March 8, 2010, accessed October 15, 2019 .
- ↑ New umbrella brand for the MibelleGroup. Mibelle Group, February 20, 2012, accessed October 15, 2019 .
- ↑ Mibelle acquires a majority stake in QBC / ABS in England. Mibelle Group, January 13, 2015, accessed October 15, 2019 .
- ↑ Mibelle Group expands business relationship with P&G; and takes over their production site in Ondal Sarl France. Mibelle Group, April 15, 2016, archived from the original on March 28, 2018 ; accessed on October 15, 2019 .
- ↑ Expansion to Asia: The Mibelle Group takes over Gowoonsesang. Mibelle Group, August 17, 2018, accessed October 15, 2019 .
- ↑ Marc Iseli: Migros subsidiary Mibelle is suffering from Brexit. Handelszeitung , October 17, 2018, accessed on October 15, 2019 .
- ↑ Thomas Tobler: Clean windows thanks to plant power. Anyone who develops cleaning products such as the Migros Plus glass cleaner always has the environment in mind. It's the same for Kerstin den Brave: Nature-based active ingredients play an important role in her work at Migros Industriebetrieb Mibelle Group , Migros Magazin, Zurich July 3, 2017, pp. 46–49