Michael Ceyp

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Michael Hugo Ceyp (born February 9, 1965 in Dülmen ) is a German economist. He is a professor at the private University of Applied Sciences Wedel and the private FOM University .

Life

After training at the savings bank and studying business administration at the University of Münster , he received his doctorate in 1996 on the subject of ecology-oriented profiling in vertical marketing . This was followed by several years of work as a consultant in dialogue marketing. In addition, he was managing director of a specialist publisher for several years. Since the summer semester 2001 he has been Professor of Marketing at the Wedel University of Applied Sciences . Here he founded the business administration course in 2003. He was a long-time jury member in the customer magazine competition “ Best of Corporate Publishing ” and the “Alfred Gerardi Memorial Prize”.

In his research, he deals with the area of online marketing and here in particular, in addition to social media marketing (SMM), with the area of search engine marketing (SEO / SEM) and e-mail marketing. In addition, he is dedicated to recent developments in the field of supply chain management and globalization. His doctorate at the Institute for Marketing (Institute Director Heribert Meffert ) of the WWU Münster was published in 1996.

literature

  • Michael Ceyp, Juhn-Petter Scupin: Successful social media marketing: concepts, measures and practical examples . Springer Gabler, 2013, ISBN 978-3658000349
  • Michael Ceyp, Juhn-Petter Scupin: Social Media Marketing- a New Marketing Paradigm? , in: "Dialog Marketing Perspektiven 2010/2011" Deutscher Dialogmarketing Verband eV (Ed.), Wiesbaden 2011, pp. 9–19. ISBN 978-3-8349-2754-5
  • Michael Ceyp, Heiko. Rohde: Decision-oriented Social Media Optimization - An Integrative Planning Approach , in: "Dialog Marketing Perspektiven 2009/2010" Deutscher Dialogmarketing Verband eV (Ed.), Wiesbaden 2010, pp. 223–244. ISBN 978-3-8349-2280-9
  • Yvonne von Bischopinck, Michael Ceyp: Search engine marketing . Springer, 2009, ISBN 978-3-540-76513-4
  • R. Ijoui, H. Emmerich, M. Ceyp (Editor): Strategies and Tactics in Supply Chain Event Management . Berlin and Heidelberg 2008, ISBN 978-3-540-73765-0
  • Michael Ceyp, Klaus Pachnicke: The fascination of Soviet clocks: Early Soviet wrist, pocket and board clocks . Bremen 1997, ISBN 978-3-931785-35-2
  • Michael Ceyp: The fascination of Russian clocks: from military clocks to marine chronometers. With price comparison . HM Hauschild, Bremen (1994) 1995, ISBN 978-3-929902-82-2

Individual evidence

  1. ↑ Benchmark test of German newsletters in sales and online sales ( Memento of the original from June 21, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed July 5, 2010 @1@ 2Template: Webachiv / IABot / www.absolit.de
  2. ^ Handbook of Direct Selling in Financial Services , accessed on July 5, 2010
  3. ↑ Curriculum Vitae Michael Ceyp ( Memento of the original from June 23, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. at fh-wedel.de, accessed on July 5, 2010 @1@ 2Template: Webachiv / IABot / www.fh-wedel.de
personal data
SURNAME Ceyp, Michael
ALTERNATIVE NAMES Ceyp, Michael Hugo
BRIEF DESCRIPTION German economist
DATE OF BIRTH February 9, 1965
PLACE OF BIRTH Dülmen