Navyboot
| NAVYBOOT AG
|
|
|---|---|
 |
|
| legal form | Corporation |
| founding | 1991 |
| Seat | Zurich , Switzerland |
| management |
Philippe Gaydoul ( CEO and Chairman of the Board of Directors ) |
| Number of employees | about 300 |
| sales | 70 million (estimated) |
| Branch | Fashion |
| Website | www.navyboot.com |
Navyboot is a Swiss brand for shoes, bags and accessories for women and men and sells its products through its own shops in Switzerland and Germany . The company was founded in Zurich in 1991 and is still based there today. It has been part of the Gaydoul Group since 2008, and Philippe Gaydoul has been CEO of the operational business since 2013 . From April 2016, Marcus Meyer held the post of CEO for five months until he left for family reasons. On January 1, 2019, Navyboot will be taken over by the Migros subsidiary Globus .
history
The name Navyboot comes from the shore shoes used by the American Navy. In 1991 the company founder Bruno Bencivenga started with a men's shoe model, the Navyboot Original. Its distinguishing mark is a fine, contrasting line on the sole. It is part of the collection as a women's and men's model. In 1992 a single model became a collection with several models for men. One year later, the license for women's outerwear was granted to Schild and for glasses to von Hoff AG . Navyboot shoes for women were presented for the first time in 1996. The shoe and accessories brand opened its first own store in 2001 at Bellevue in Zurich, followed by other branches, exclusively in Switzerland. In 2008 the Gaydoul Group took over the company. In the same year Navyboot expanded to Germany. In 2011, the company entered the Asian market with a first branch in Hong Kong. As part of a realignment, the design of the shoes has been developed by an in-house design team since 2009.
Distribution channels
Navyboot offers its products in its own retail stores, outlets and shop-in-shops. The more than 50 points of sale are spread across Switzerland and Germany . Navyboot has been running an online shop since 2014. The women's and men's outerwear is offered in the Swiss branches of Schild . The Navyboot sunglasses are sold in Switzerland through the Hoff AG licensee .
Web links
Individual evidence
- ↑ Migros subsidiary Globus takes over Navyboot In: tagesanzeiger.ch , August 27, 2018, accessed on August 27, 2018.
- ↑ Navyboot, Company History ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ Gabriel Knupfer: Philippe Gaydoul takes over again at Navyboot In: handelszeitung.ch , August 31, 2016, accessed on August 27, 2018.
- ↑ Globus acquires the Navyboot brand. Globus media release (PDF) from August 27, 2018.
- ^ Rise of a brand, business magazine Bilanz, June 4, 2009
- ^ Gaydoul Group, The Brands
- ↑ Navyboot: Schicke Treter, business magazine Bilanz, June 17, 2011
- ^ Philippe Gaydoul is renovating, business magazine Bilanz, June 17, 2011
- ↑ Navyboot, branch search
