Nestor Gianacli's cigarette factory
| Nestor Gianaclis Cigarettenfabrik GmbH | |
|---|---|
| legal form | GmbH |
| founding | 1910 |
| resolution | 2002 |
| Reason for dissolution | Merger with British American Tobacco Germany GmbH |
| Seat | Bremen , Germany |
| Branch | Tobacco trade, cigarette production |
The Nestor Gianaclis cigarette and tobacco factory was a German tobacco manufacturer. The company was founded in 1910, launched the first low-nicotine cigarette under the “Lord” brand in 1931, and in 2002 became part of the BAT Group .
history
Nestor Gianaclis was a Greek tobacco manufacturer from Cairo , whose family founded Nestor Gianaclis GmbH in Frankfurt am Main in 1910 with the aim of producing cigarettes in Germany. Max Bittrof was hired as a commercial artist in the 1920s , who designed advertisements in the style of the new objectivity and gave up orientalism in favor of the image of a modern person.
In 1980 Nestor Gianaclis was the ninth largest of the twelve cigarette manufacturers in Germany at the time.
Nestor Gianaclis later licensed the “Lord” brand to Martin Brinkmann AG .
The Nestor Gianaclis Cigarette Factory Limited Liability Company was merged with British American Tobacco Germany GmbH in 2002 after several relocations of its headquarters (first to Mainz, 1962 to Wiesbaden, after 1994 Bremen)
From 1993, Nestor Gianaclis Cigaretten- und Tabakwarenfabrik GmbH, based in Hofheim am Taunus , was a wholly-owned subsidiary , where cigarettes were produced until 2000. This subsidiary was sold to a Dutch holding company in the year it was founded, and a management buy-out followed in 2009 . In 2010 the headquarters were relocated to Nordhorn , then to Stralsund, where the company was finally deleted in 2014 after the bankruptcy proceedings opened in 2012 were lifted.
Products
The most famous product was the “Lord” brand. Nestor Gianaclis applied for approval of low-nicotine cigarettes in 1931 and then created the “Lord Extra” brand with a nicotine content of 0.9%.
By largely avoiding advertising and a small margin, the company was able to offer cigarettes more cheaply in the 1980s than the large tobacco companies, the Darling brand was offered at Edeka and Aldi (there as No. 7) around a quarter cheaper than the products of Competitor.
Individual evidence
- ^ Ingo Schmidt, Justus Haucap: Competition Policy and Antitrust Law. An interdisciplinary introduction , 9th edition, 2012, ISBN 978-3-486-71522-4 , p. 365, online
- ↑ Register court Wiesbaden register sheet HRB 2051
- ↑ Registration Court Bremen tab HRB 36770
- ^ Register court Greifswald HRB 8016, shareholder resolutions and shareholder lists
- ^ Register court Frankfurt am Main register sheet HRB 36770
- ^ Register court Greifswald register sheet HRB 8016
- ^ Journal for applied chemistry , Springer-Verlag 1931, p. 554.
- ↑ Spiegel No. 33/1981, pp. 67-68.