Neuselters
Neuselters was a German mineral water from the Taunus Nature Park in Central Hesse . The spring is located in a medicinal spring protection area between the community of Löhnberg and its district of Selters ( Limburg-Weilburg district ) in the Lahnwiesen .
Products
In addition to the "Classic", "Medium" and "Still" mineral waters, Neuselters also offers mixed drinks such as apple spritzer and wellness drinks. With the acquisition of the license for bottling and distribution from Nestlé at the end of 2014, “Neuselters Mineralquellen GmbH” continues to be the only German bottling location for the international brand Aquarel (the so-called “Birken-Quelle”).
history
The mineral fountain has existed since 1896. Together with the associated brand, it was taken over in 1974 by the mineral water company Nestlé Waters Deutschland AG , formerly Blaue Quellen Mineral- und Heilbrunnen AG.
In 2005 the site had around 90 jobs and in 2004 produced 160 million liters of mineral water (163 million bottles). This generated a turnover of around 30 million euros.
Due to restructuring measures, 40 employees were laid off in July 2013 and operations continued with a focus on Nestlé Aquarel with 34 employees. The Neuselters brand then disappeared completely from the market by the beginning of 2015.
At the end of 2014, the mineral well was sold to two shareholders of the Rhenser Mineralbrunnen from Rhens in Rhineland-Palatinate (formerly managers of the Nestlé Group). After investments have already been made in the three existing filling systems for one-way and returnable PET bottles, the filling system for returnable glass bottles sold in 2013 is to be replaced in the medium term.
The Neuselters brand was reintroduced on January 1, 2015 . Of the 34 employees, 32 were transferred to the new “Neuselters Mineralquellen GmbH”. In the long term, it was planned to increase the number of employees with increasing sales.
The takeover failed, however, so the management announced the closure at the end of February 2016.
Web links
swell
- ↑ Nestlé leaves Löhnberg , accessed on February 5, 2015 at Mittelhessen.de
- ↑ Neuselters continues to grow . In: Weilburger Tageblatt , January 21, 2005
- ↑ Rhenser shareholders buy traditional fountain Neuselters , accessed on February 5, 2015 at rhein-zeitung.de
- ↑ Neuselters bubbles again , accessed on February 5, 2015 at hr-online.de
- ↑ Neuselters finally closes , accessed on January 20, 2016 at Mittelhessen.de